Attract Event Sponsors: Ultimate Guide for Success

Unlock the secrets of securing event sponsorship with our guide to finding, attracting and engaging the best sponsorship opportunities.

The Ultimate Guide to Securing Event Sponsors

Want to know the fastest way to improve your event revenue? It's sponsorship revenue. Sponsorship offers huge benefits to both event organizers and brands. True experiential marketing is often difficult to pull off. However, event sponsorship allows brands and customers to interact in a stress-free atmosphere. Attendees feel special and valued as they are showered with perks, giveaways and goodies provided by the sponsor, and naturally have a positive experience with the brand. Not only does it enhance the event experience, but any sponsorship fees earned are 100% pure profit. Needless to say.

If acquiring and monetizing event sponsorship seems like a locked safe mystery, we're here to unravel it for you.

Understanding the Basics of Event Sponsorship

So how exactly does event sponsorship work? Simply put, brands provide funds or resources to your event in exchange for certain perks. Typically, these perks are promotional, with the company's name on banners, swag, posters, etc. The result is higher visibility for sponsors and higher revenue for events. When sponsors and event organizers work well together, the partnership is a win-win.

Preparing to Attract Event Sponsors

When preparing to solicit event sponsors, take the time to clarify what you have to sell and highlight the benefits to sponsors. Start by making two lists: First, make a list of general assets that sponsors can include. For example, logos on registration pages, t-shirts, market research, etc. Second, list specific segments or marketing opportunities that you can sell to sponsors, such as branded banners in VIP parking areas or at the entrance.

Ask Whether You’re Ready for it

"Be prepared" may sound like a cliché, but this advice is too important to skip. Developing a sponsorship program is a long sales cycle and a road full of "Nos."

How do you know if you're ready to get serious? Assess what's going on in your market. Scout other big events and check for sponsorship consolidation. Check out companies that actively sponsor similar events and find out how they attract sponsors.

Once you've done your research and determined your team is ready to hit the ground running, it's time to jump in with both feet.

Understand Your Audience

As an event organizer, it is important to delve into the market demographic and psychographic. Make an effort to understand their values, opinions, interests, and lifestyles.

Are the participants consisting of students in their 20s who are deeply interested in environment and sel f-growth? You can use a questionnaire to collect such information. If you can get more information, there is nothing better. In order to collect such data and use it for future events, we recommend that you use contact insights, a new feature of the industry. This enrichment service is compliant with GDPR and the data remains private.

Crafting a Compelling Sponsorship Deck

Next, let's summarize brainstorming into a convincing deck. The idea of ​​a visually attractive deck tells your events and outstanding commitments. We recommend that you include the following important elements:

+ The purpose of the event and the core value

+ A summary of value proposals (benefits for potential sponsors).

+ Breakdown of the audience and/ or donor s-based interests

+ Proof of success: Participants, soaring participants, other many years of partnership, etc.

+ Overview of various sponsorship levels.

+ Hig h-quality photos and videos

+ Contact

If you want to increase the possibility of success, do not sell only features, but to sell the meaning of the result.

Identifying Potential Sponsors

In order to determine the sponsors suitable for the event, and choose the event's goals and the needs of the participants. Sponsorship must be added not only for sponsors but also for event experiences. Find a sponsor with similar attributes and interests of the participants. The audience layer is not the same, but at least one requires overlapping parts. For example, if your event has a subcommittee on time management, consider a partnership with project management software products. As an event organizer, it is important to delve into the market demographic and psychographic. Make an effort to understand their values, opinions, interests, and lifestyles.

Strategies to Get Sponsors for Your Event

Are the participants consisting of students in their 20s who are deeply interested in environment and sel f-growth? You can use a questionnaire to collect such information. If you can get more information, there is nothing better. In order to collect such data and use it for future events, we recommend that you use contact insights, a new feature of the industry. This enrichment service is compliant with GDPR and the data remains private.

Next, let's summarize brainstorming into a convincing deck. The idea of ​​a visually attractive deck tells your events and outstanding commitments. We recommend that you include the following important elements:

Crafting the Perfect Proposal

+ The purpose of the event and the core value

Maximizing the Benefits of Event Sponsorship

+ A summary of value proposals (benefits for potential sponsors).

Building Long-Term Relationships with Sponsors

+ Breakdown of the audience and/ or donor s-based interests

+ Proof of success: Participants, soaring participants, other many years of partnership, etc.

Final Takeaways

+ Overview of various sponsorship levels.

+ Hig h-quality photos and videos

+ Contact

If you want to increase the possibility of success, do not sell only features, but to sell the meaning of the result.

In order to determine the sponsors suitable for the event, and choose the event's goals and the needs of the participants. Sponsorship must be added not only for sponsors but also for event experiences. Find a sponsor with similar attributes and interests of the participants. The audience layer is not the same, but at least one requires overlapping parts. For example, if your event has a subcommittee on time management, consider a partnership with project management software products. As an event organizer, it is important to delve into the market demographic and psychographic. Make an effort to understand their values, opinions, interests, and lifestyles.

How to Make Sponsorship Packages Shine: 3 Examples + Free Template!

Are the participants consisting of students in their 20s who are deeply interested in environment and sel f-growth? You can use a questionnaire to collect such information. If you can get more information, there is nothing better. In order to collect such data and use it for future events, we recommend that you use contact insights, a new feature of the industry. This enrichment service is compliant with GDPR and the data remains private.

Next, let's summarize brainstorming into a convincing deck. The idea of ​​a visually attractive deck tells your events and outstanding commitments. We recommend that you include the following important elements:

+ The purpose of the event and the core value

• + A summary of value proposals (benefits for potential sponsors).
• + Breakdown of the audience and/ or donor s-based interests

+ Proof of success: Participants, soaring participants, other many years of partnership, etc.

5 Reasons Why You Should Create a Sponsorship Package for Your Events

+ Overview of various sponsorship levels.

+ Hig h-quality photos and videos

1. Get a bigger event budget

+ Contact

If you want to increase the possibility of success, do not sell only features, but to sell the meaning of the result.

In order to determine the sponsors suitable for the event, and choose the event's goals and the needs of the participants. Sponsorship must be added not only for sponsors but also for event experiences. Find a sponsor with similar attributes and interests of the participants. The audience layer is not the same, but at least one requires overlapping parts. For example, if your event has a subcommittee on time management, consider a partnership with project management software products.

2. Gain credibility

It is very important to build relationships and relationships with potential sponsors. Participating in similar events and building a network with sponsors and brands that match the goals of the event, you can increase the opportunity for sponsors. In addition, the use of online platforms is also a strategy to secure sponsors. It turns out that many sponsors are looking for events, and online sponsorship platforms have been designed to help them connect the event organizers and appropriate sponsors. Check out sponsacy, sponsormyEvent, sponsorpark, sponsorpitch, or OpenSponsorship. Once you start communicating, be sure to follow up the sponsor candidate and always grasp the process.

Professional advice: Take a questionnaire to the participants and ask which brand you want to see at your event.

• Generally, pitch decks are often used, but the proposal is like a business plan and no visuals. One of the best ways to secure an event sponsor is to create an attractive sponsorship proposal. Whether the number of posts to social media or vendor booth spaces is clearly outlined. Please refer to this blog for the sponsorship proposal sample. Before sending, make sure you are convincing, clear, and there is no mistake.
• As mentioned in this article, sponsorship is very useful for the event. Nevertheless, to make use of sponsorship to succeed, you need intentional strategies and appropriate partnerships. By partnering with the appropriate sponsors, you can not only get financial support, but also release the promotional treasure trove. From logo to exclusive partnerships, sponsors will expand the reach of the event and help you improve the participants' experiences. In addition, partnership with a reputable brand will enhance the reliability and reputation of the event, gather more participants, and enhance overall success.
• If you want sustainable success in the event industry, it is essential to build a lon g-term relationship with the sponsor. Of course, getting a sponsor in a on e-shot event is great, but building a permanent partnership is a place where true magic occurs. If you spend a lot of time a trusting relationship with the sponsor, the door to the world of benefits and possibilities will be opened.

Not only can you secure reliable support for future events, but also gain valuable resources, expertise, and network access. In addition, faithful sponsors will invest in the success of the event, provide continuous guidance and cooperation, and leads the event to success.

3. Give your audience better experiences

Event sponsorship provides an irreplaceable merit to sponsors and participants, and offers great opportunities to significantly improve the revenue of the event. Understanding the basics of event sponsorship and preparing a compelling sponsorship deck to effectively gather sponsors in line with the goals of the event and the needs of participants.

After acquisition, make the most of the benefits of event sponsorship through strategic partnerships and promotional opportunities. Develop a lon g-term battle and build a lon g-term relationship with the sponsor. By accessing resources, expertise, and networks, you can lead future events to new heights.

• Finally, remember that a larger sponsorship contract takes time to foster. Even if we start communicating with a company this month, it may be possible to make a partnership at the event next year.
• Take your effort as soon as possible and proceed with the process with patience. If you have any questions, please do not hesitate to contact the support team.
• We will help you succeed in the highest event ever!
• Sponsorship packages are basically pamphlets for sponsors to cooperate with your organization. It shows what the sponsor gets from you (branding opportunities, lectures, etc.) and what you get from the sponsor (financial support, actual donation, etc.).
• When the organization considers becoming your sponsor, most of the choices will be returned to investment returns (ROI). Creating a really valuable package for sponsors is the key to attracting sponsors!
• The sponsorship package has two main models:
• The ste p-o n-stage sponsorship package provides more sponsorship value in exchange for higher donations with each step. This model is clear, easy to understand, and helps get a variety of sponsors.

A lot of benefits are prepared in the ラ sponsorship package of a la carte, so you can select and assemble according to the individual needs of the sponsor. This model provides an attractive element of sponsor that is easy to track ROI and flexibility!

4. Create lasting partnerships

Which model to adopt depends on your organization's needs and abilities, and what kind of sponsors you are trying to collect.

If you are looking for a great opportunity to connect with a sponsor, you don't have to look for a source of revenue other than the event!

1. Creating a sponsorship and package for the event is useful:
2. Event planning starts with drawing ideas and dreams and adjusts according to the budget container. Usually, 65 % of the budget of the event organizer is spent on marketing and staff, so it is difficult to find funds to improve the level of the event.
3. So the sponsorship changes the game!
4. Suppose you are running a book festival in a literary organization and want to prepare a special program for science fiction writers. If you have a solid event sponsorship package, you may be able to persuade the local science center to provide the whole stage funding! In addition, you can use the "saved" money for other creative ideas.
5. If you're an u p-an d-coming no n-profit organization, showing off a shiny sponsor logo is the best way to build your industry.
6. Being sponsored by the event is a quick way to indicate it:

Established people are not reluctant to connect your group to your organization.

5. Boost your brand awareness

It's worth working with your organization

You are a true participant in the community

• Building a sponsorship package for the event begins when the process starts! Approaching a sponsor candidate with a thorough valuable package indicates that you are a professional.
• The money obtained from the event sponsorship package is ultimately returned to the audience's experience. After all, the event will not hold without a spectator!
• Event sponsorship can be used for the following:
• Special stage and entertainment

Art installation

Free Sponsorship Package Template

High quality meals and drinks

Wellness break

What to Include in Sponsorship Packages

Quiet room space

Live stream

1. An overview of your organization and mission

VR experience

• When the basic expenses can be covered, consider the meaning of doing more for a specific event. For example, a weekend conference may not need yoga session, but stretching breaks between sessions will be pleased by the participants!
• Sponsorship must never be transient! If your package is well worth it and your event experience is positive, the sponsor will be happy to meet you every year.
• There is a life cycle in the relationship with the sponsor:
• Introduction of sponsorship package
• Discussions and negotiations
• Planning before the event

Contact and support on the day of the event

Feedback and discussion after the event

2. Fundraising goal

Thank you, thank you

Although it is not a fun statistics, 30 % of no n-profit organizations can not survive in 10 years. Event sponsorship is an opportunity to create a connection that your organization promotes longevity.

• Brand recognition works in two directions, and thorough event, sponsorship and package must be clearly conveyed to sponsors!
• For example, if you run a charity for animal welfare, you will be sponsored by a local Begun Cup Cake store:
• You can see the visible connection between the two organizations

Emphasize the values ​​of the sponsor

Introducing your organization to cupcake shop customers.

Establish a status as a member of the community

3. Sponsorship levels and tiers

Ultimately, we want to cooperate with sponsors that match your brand and realize the interaction of valuable viewers.

Looking for a place to start a sponsorship package? Please see the free sponsorship, package and template!

• This template contains organizational information, sponsorship levels, contact information, etc.! Just adjust to your organization and fill the blanks.
• The important thing to gain a sponsorship is what to do and what to seek.
• Here are eight elements that are indispensable for events and other sponsorship packages:
• There is a cause in the center of all charity. Sponsorship packages for no n-profit organizations need to clearly emphasize your mission!

Mission, vision, value statement

• Who is the beneficiary
• Easy history of establishment
• Notable team members

The impact that has already been paid (with statistics!).

4. Customizable sponsorship options

Further impact of sponsorship brought

Did you know that companies are actively seeking sponsorship? In fact, NonProfits Source survey states that more than $ 50 million in the past two years has been invested in new CSR startups in the past two years to expand matching gifts, volunteer subsidies, and other corporate donations. "

If you can connect with a collaborative company and make your mission shine, it should be easier to secure a sponsor!

5. Branding, marketing and exposure opportunities

Clarify the sponsorship and package numbers.

Sponsors should understand the following when they read your package:

• How much do you want to collect
• Target date
• Achievement of the goal (and stretch goals!)
• The more specific, the easier the sponsors can understand what they can provide. I want to collect the money of the playground in the charity marathon, "but I don't feel the urgency or impact!
• Instead, we can say this: Our goal is to collect $ 15, 000 at Run To Play on August 5. This money is used to create a safe outdoor space for local children.

With this information in mind, the sponsor will be a sponsor such as a water station or donated thousands of dollars to see the true impact we can do!

6. Benefits and ROI of event sponsorship

Regardless of the step model or an ラ la carte model, make the sponsorship option as clearly as possible.

In the case of a step package, it must be included:

Name of each hierarchy

• Expenses for each level
• Detailed explanation of sponsor benefits
• Examples of general subjects of each level
• In the case of an ラ la carte package, including the following:
• Options by category (virtual, goods, food, etc.)
• Each option cost

7. Audience size and demographics

Example of package

By providing as much information as possible to the sponsor candidate, the sponsor candidate can gain the ability to select the one that suits them at an early stage. If you have any questions, let me know that you can always contact us!

• Except for some changes, some sponsors will like your work with you!
• This may seem inconvenient, but the sponsor really wants to work with you. Ask the prospective customers what to increase the value of the sponsorship, and if there are no specific benefits, replace them with excitement.
• This is easy with an ラ la carte model, but don't be afraid to flexibly respond to gradual sponsorship packages. By doing so, you can not only secure more sponsors, but also build important lon g-term relationships.
• According to NonProfits Source survey, "90 % of companies have said that their brands will increase by partnering with reputable no n-profit organizations." When configuring a no n-profit organization sponsorship package, emphasize the opportunity for partners to push the brand of a sponsor company to the forefront.

This includes the following:

8. Compelling visuals

Opportunity to post logo

Alliance with social media

• Digital banner
• Sign at the venue
• Special booth during the event period
• Brand recognition is a big point that enhances the value of sponsorship for companies. In the sponsorship package, emphasize where and how audiences can know the sponsorship.

Whether the sponsorship of the event is financial, in the actual donation, a media event or partner promotion, it is essential for sponsors to check the investment effect. The sponsor wants to know that the time, effort and funds we provide are ultimately worth it!

Emphasize the impact of sponsorship on no n-profit organizations and clarify what the sponsor can get from it.

How to Price Sponsorship Package Tiers

Includes details about the following opportunities:

Lead generation

• Great PR and brand exposure
• Partnership and networking
• Corporate social responsibility

Market research

How to Create a Sponsorship Package for Your Nonprofit

Exposure to the audience (I will explain this below)

1. Research the interests and goals of potential sponsors

One of the most important information is the reader base when a company looks at the sponsorship package.

Let's provide readers with the following information:

• Number of members
• Number of followers in social media
• E-mail list size

Typical social attributes (gender, age, etc.)

2. Align benefits with your target sponsors

The overlap of readers is the key to building valuable sponsorship. For example, if your main audience is the Z generation, life insurance companies may not be able to get from collaboration!

Don't underestimate the value of making things beautiful! Complesting a sponsorship package in a visual and attractive way makes it easier to get readers' attention.

Includes the following designs and visual elements:

3. Highlight unique selling points of your event/organization

Unified fonts and colors to convey consistent brand stories

Use colorful graphs so that readers can quickly absorb data.

Photos of beneficiaries that emphasize the impact of sponsor

• An attractive layout that emphasizes professionalism
• Don't panic even if you are not good at design! Tools like Google documents and canva have visuals and templates that can be used for sponsorship packages.
• The information is most important, but if you have a solid visual presentation, the information will be even better.

4. Demonstrate the value proposition for sponsors

Let's say that the stage model is used for the sponsorship package. How do you decide the actual price of each stage?

There are some helpful tips:

• Consider the size of the audience. In other words, you need to increase the price of the package.
• Quite value. The data determines the name, reach, and engagement gained by sponsors partnership with you. If the value increases over time, you can always increase the price.
• Investigating the market. Overlees keep the sponsor away, the underlying price loses opportunities, and underestimates your value. See the sponsorship package of a similar organization and set the reference value.
• 93 % of no n-profit organizations believe that it can increase the amount to be procured from a donation program from a company. If you work on a solid foundation, you will be able to achieve results!

Crisp place! Here are six hints for creating effective no n-profit sponsorship packages.

5. Include digital assets and virtual experiences

One of the keys to acquiring corporate sponsorship is to choose the right company. Research is your ally and a guide to find connections!

Please pay attention to the following points while searching for various sponsors:

• Past charity donations and collaboration
• Main information posted on corporate websites
• Related article on the Linkedin page of leadership members
• Time and energy are required to connect with sponsors!
• If you understand the goals, needs, and values ​​of sponsor candidates, create a bonus package that will make them a source of worries.

For example, a website of a company proudly introduces the recent business expansion in Canada, and if your no n-profit organization is based in Toronto, setting up a VIP booth in a live event is a local community. It is a method of performing the introduction quickly.

• The sponsorship package has two main models:
• What are the characteristics of organizations that companies should be sponsors?
• Sponsorship letters emphasize that if there is no other organization, you have a niche. Also, if your no n-profit organization serves a cause in a bigger industry or community, you need to pay special attention to a unique and valuable unique initiative to support you.
• This includes the following:

6. Include opportunities for sponsor + attendee interaction

Specific place that provides services

Innovative program founded

• Emergency project
• One of the reasons for making your organization special is the value of collaboration to sponsors. A significant part of the sponsorship package should be dedicated to the fact that partners are valuable for companies themselves.
• Emphasize the value of each level and type of sponsorship opportunity:
• Successful cases of past sponsors
• Data related to audience duplication

Numbers indicating reach

Sponsorship Package Ideas

Engagement opportunity

In-Person or Hybrid Events

If the sponsorship is financial, please ask yourself. Most of the sponsorship is charitable, but different from donations.

• Even if you meet directly and build a sponsor package for the event, the sponsor can benefit from the virtual territory!
• The audience visits your website, reads newsletters, followed you in social media, so sponsors can benefit from the following benefits:
• banner
• Logo on the website
• Brand profile frame and filter

Published in Digital Vendors Hall

Virtual Events

Introduction in the newsletter

Also, if it is a virtual event, you can ask a company for the following experiences:

• Live stream
• Breakout room
• Virtual Quality Suspension and Answer
• Online game
• Exchanges are essential, whether sponsors are trying to create fresh connections in the community or calling for potential customers. Think of yourself as the party organizer!
• There are the following opportunities for sponsors to connect with participants:
• Vendor Hall prime location

Advertise free goods at the sponsor table.

Examples of Sponsorship Packages for Events

Participation of sponsors to the program

Nonprofit Sponsorship Package

Networking game

Event management software like an event app

What We Like:

• When creating an event sponsorship package, tell us exactly how to support the connection with the sponsor, not just to write the participants.
• Event sponso r-shown packages vary a bit depending on whether you hold a fac e-t o-face event, a hybrid event, or a virtual event. It is possible to use ste p-b y-step models and ラ la carte models, but you need to adjust the benefits and opportunities of sponsorship according to the event composition.
• In the case of fac e-t o-face or hybrid events, sponsors can bear the following costs:

Golf Tournament Sponsorship Package

Accessibility support. Many sponsors will be interested in paying a closed caption, ASL interpretation, wheelchair slope, and quirk rooms. It is essential to make the event easier for participants to use, and it is a meaningful way for sponsors to support!

What We Like:

• photo shoot. The photo records memories of the event, and after the day is a great advertising! This is a particularly useful sponsorship if the company you are cooperating is involved in art.
• Food and drinks. Being a food brand or restaurant sponsor is an easy way to give a great exposure to the sponsor while satisfying guests.
• Product or swag bag. When holding an outdoor event, having a sponsor distributing a branded water bottle will save money, replenish the participants, and increase the awareness of sponsor brands.

Virtual Event Sponsorship Package

Entertainment. By having sponsors pay for it, you can enhance programs and entertainment. If the audience has a wonderful experience, it can be guided to a sponsor that makes it possible!

What We Like:

• In exchange for such a sponsorship, let's post the logo on all the main signboards. In addition, be sure to convey thanks during the event! There are many other benefits, but let's start here.
• You may be surprised by how many virtual sponsorship opportunities!
• Sponsorship package includes the following:

Building Sponsorship Packages that ROCK!

A special feature on a website with logo, details, and thanks!

Banner advertisements for newsletters and event apps