Gambling: Who are the betting firms sponsoring your team?

In October 2022, Fulham played against Everton in the Premier League.

Football and gambling are so closely intertwined that it is hard to imagine watching a match without the influence of betting.

Gambling is everywhere in the game, from shirt sponsors and advertising billboards to teams partnering with gambling companies for flutters in stadiums.

Campaigners hope that the government's reform of gambling laws will end this relationship, but this seems unlikely.

It is expected that the Premier League may instead vote to ban gambling companies from the front of the shirts, but allow other forms of advertising to remain.

For the current 2022/23 season, Premier League shirts have more sponsors than any other, with eight in 20 being gambling companies.

As English football's top league has grown into Britain's largest sporting export, companies have become aware of the global advertising power the Premier League has.

They have realized that sponsoring the Premier League can give them access to markets such as Asia, especially China.

The white label system

You may recognize them as sponsors of your team: Dafabet for Bournemouth, Stake. com for Everton, W88 for Fulham.

Leeds United's SBOTOP, Newcastle United's Fun88 and Southampton's Sportsbet. io are also Premier League gambling companies.

But chances are you don't know many people who actually bet with these gambling companies.

All gambling companies except Dafabet are run by the same company, TGP Europe.

TGP Europe holds the licenses and rents out the rights to these gambling companies in what are called white label agreements.

• Government reviews sports betting laws
• How will gambling bans hurt clubs?
• What's the answer to Britain's hidden gambling problem?

Matt Zarb-Cousin, a recovered gambler who now runs the campaign group Clean Up Gambling, wants more transparency in the industry.

"You need a license to advertise in the UK market and this is a way around this," he tells the BBC.

"Therefore, these companies can basically pay the rental fee to market marketing in the UK and have the opportunity to access the global charm of the Premier League."

According to Zarb-COUSIN, this does not need to apply for a complete license, so it does not need to meet the gambling committee's standards by holding the operator's license.

"In other words, online gambling and gambling advertising can be accessible to the Asian market, which is illegal, and people know the brand and search on TV," he says.

The Gambling Committee spokesman told the BBC: "White label arrangements and sports sponsorships are being considered as part of the government's gambling law 2005.

"We are clarifying that the responsibility for compliance is in the licensed holder and cannot be transferred to any other party. If we neglect to properly manage the third party, the business license is suspended or lost. There is a possibility that regulation measures will be taken.

Why Asian markets?

Getty Image

Such a casino is legal only in Macau, China, called Las Vegas in Asia.

Dr. Jonathan Sullivan, a Chinese specialist at the University of Nottingham, explains that gambling has been illegal since the 1949 state of the People's Republic of China.

"The Chinese Communist Party thought that gambling was a decadent capitalist custom without social value and to deprive the labor," said Dr. Sullivan.

However, according to Dr. Sullivan, China has become a "market socialist economy with characteristics in China", and some ways are open, including casinos and stat e-owned lotteries in Macau (called Asian Las Vegas). 。

"Sportsbetting is still illegal in China, and that's why many offshorebetting companies targeting Chinese gamblers have emerged.

"Sportsbetting, especially the England Premier League, is very popular.

The combination of the Premier League viewers around the world is estimated to be billions, and China has emerged as the world's largest viewer. < SPAN>, "So, these companies can basically pay the rental fee to market marketing in the UK and have the opportunity to access the global charm of the Premier League."

According to Zarb-COUSIN, this does not need to apply for a complete license, so it does not need to meet the gambling committee's standards by holding the operator's license.

"In other words, online gambling and gambling advertising can be accessible to the Asian market, which is illegal, and people know the brand and search on TV," he says.

Getty Image

"We are clarifying that the responsibility for compliance is in the licensed holder and cannot be transferred to any other party. If we neglect to properly manage the third party, the business license is suspended or lost. There is a possibility that regulation measures will be taken.

Getty Image

Such a casino is legal only in Macau, China, called Las Vegas in Asia.

All about the money

Dr. Jonathan Sullivan, a Chinese specialist at the University of Nottingham, explains that gambling has been illegal since the 1949 state of the People's Republic of China.

"The Chinese Communist Party thought that gambling was a decadent capitalist custom without social value and to deprive the labor," said Dr. Sullivan.

However, according to Dr. Sullivan, China has become a "market socialist economy with characteristics in China", and some ways are open, including casinos and stat e-owned lotteries in Macau (called Asian Las Vegas). 。

"Sportsbetting is still illegal in China, and that's why many offshorebetting companies targeting Chinese gamblers have emerged.

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"Sportsbetting, especially the England Premier League, is very popular.

The combination of the Premier League viewers around the world is estimated to be billions, and China has emerged as the world's largest viewer. "Therefore, these companies can basically pay the rental fee to market marketing in the UK and have the opportunity to access the global charm of the Premier League." According to Zarb-COUSIN, this does not need to apply for a complete license, so it does not need to meet the gambling committee's standards by holding the operator's license.

"In other words, online gambling and gambling advertising can be accessible to the Asian market, which is illegal, and people know the brand and search on TV," he says.

The Gambling Committee spokesman told the BBC: "White label arrangements and sports sponsorships are being considered as part of the government's gambling law 2005.

"We are clarifying that the responsibility for compliance is in the licensed holder and cannot be transferred to any other party. If we neglect to properly manage the third party, the business license is suspended or lost. There is a possibility that regulation measures will be taken.

Getty Image

Such a casino is legal only in Macau, China, called Las Vegas in Asia.

Dr. Jonathan Sullivan, a Chinese specialist at the University of Nottingham, explains that gambling has been illegal since the 1949 state of the People's Republic of China.

"The Chinese Communist Party thought that gambling was a decadent capitalist custom without social value and to deprive the labor," said Dr. Sullivan.

However, according to Dr. Sullivan, China has become a "market socialist economy with characteristics in China", and some ways are open, including casinos and stat e-owned lotteries in Macau (called Asian Las Vegas). 。

"Sportsbetting is still illegal in China, and that's why many offshorebetting companies targeting Chinese gamblers have emerged.

Getty Image

The combination of the Premier League viewers around the world is estimated to be billions, and China has emerged as the world's largest viewer.

Dr Sullivan says the matches are shown for free on terrestrial television in China, attracting a lot of coverage and interest, not to mention millions of people noticing the sponsors on the shirts (some of which are in Chinese) and the billboards bearing gambling logos. "Because gambling is illegal, you can't just walk into a betting shop and place a bet.

Getty Images

Leeds United's Marc Roca playing against Newcastle United's Allan Saint-Maximin.

"Technically it's illegal and therefore heavily censored, but people in China can use a Virtual Private Network (VPN) to access the site.

"Some of these companies are based offshore in the Philippines because they can't be based in China. They need to reach out to potential Chinese consumers, and because advertising gambling is illegal, they need a workaround.

Aston Villa received backlash from fans in January when it announced it had agreed a deal with Malaysian online casino BK8 as its new shirt sponsor for the 2023/24 season.

Fulham FC Signs Record Sponsorship Deal with W88

The company had previously signed a sponsorship deal with Norwich City for 2021, but it was quickly cancelled after sexually explicit online advertisements for BK8 were unearthed.

However, Aston Villa's fan advisory group met with the board but announced they would go ahead with the sponsorship deal as the club needs the funds.

They said in a statement: "The commercial reality is that for teams outside the top six, such sponsors provide clubs with twice as much money as non-gambling companies."

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Currently, none of the traditional "big six" Premier League teams - Arsenal, Chelsea, Manchester City, Manchester United, Liverpool and Tottenham Hotspur - have a betting shirt sponsor. However, all these teams have betting partners, which means Asian audiences still see gambling-sponsored billboards in stadiums.

Consumer data company Statista estimates that Premier League shirt sponsorships amounted to around £350 million in the 19/20 season.

Za b-Kushin says that it is a "very shor t-vision viewer" to see such a gambling company as a money to make money.

"The Premier League is used to promote illegal gambling in areas where gambling is illegal.

You can see that "BET" is written on the front body of the shirt, and it is not a matter of whether the website is accessible to British customers, and planted in the hearts of young people that soccer is associated with betting. It is. Gambling companies are recommended to pay a prize in the UK and donate 0. 1 % to gambling away. Gamblin g-away is a charity that supports gamblers and provides resources for NHS.

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The gambling committee evaluated the gambling dependence rate at 0. 3 %, but the number of gambling online and fac e-t o-face is increasing year by year.

Gamblin g-away publishes donations on the website every year, recently announced numbers from April 2021 to March 2022. Getty Image The Premier League Westham sponsors Betway. The TGP Europe, which operates a website of 12bet, 8XBET, BK8, FUN88, SBOT0P, STAKE, Sportsbetio. uk, has donated £ 2, 000. On the other hand, Betway, a sponsor of Westham's shirt, donated £ 60, 200 and donated £ 92, 000 for a championship middle bra FC shirt sponsor. Bet365's parent company, the championship Stoke City shirt and stadium sponsors, donated £ 2. 69 million in the same period.

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NetBet Extends Its Danish Reach with Multiple Gaming Partnerships

Zarb-Cousin states that the TGP European numbers are "disappointed," because the number in Europe means that there is no funding in the rescue of gambling-addicted patients in the UK.

The BBC asked the TGP Europe to comment on the amount of donations, but did not get a comment.

The Premier League spokeswoman told the BBC: "Premier League club gambling partners are regulated by the Gambling Committee, license, and need to comply with the rules of the Advertising Standards Bureau.

The Fluam Football Club has concluded a record sponsorship with Betting Company W88 as a front of the shirt and main team partner in the 2022/23 season.

With this contract, the W88 logo shirt will be worn by the first team of Fluam FC girls and boys. The W88 can also be seen in the club stadium Craben Cottage through the match day and the digital channel of the club.

The new kit of the 2022/23 season will be unveiled on July 29, and will be worn by the men's team in the last friendly match of the pr e-season with Villarreal on July 31.

"I'm proud to be a partner when Fulum FC, the oldest professional soccer club in London, is the top league of England soccer, and at the same time, I'm very excited. He is looking forward to providing innovative content with the club with a passionate fan and "W88 boasts a global recognition and sincereness. It is a brand that symbolizes trust and outstanding.

"This season, W88 was welcomed as the main team partner, and it was a record sponsor contract for the club. This contract is a large income to support our commercial goals, and is exciting in challenge. It will be possible to fight the Premier League campaign, "said Full Ham FC sales director John Doncalolis.

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2023/2024 Premier League kit sponsors

September 13, 2024	Reading time: 2 minutes	The famous European gambling brand Netbet has a license from Denmark's gambling authorities (SpillemyNDIGHEDEN) in late February 2024, and has expanded its global reach in one of the most developed Internet game markets in Europe. NetBet Platform has partnered with Denmark's Game of Chance enthusiasts with to p-class providers Pragmatic Play and Push Gaming to provide titles such as Razor Returns, Sweet Bonanza, Gates of Olympus.
While NetBet's entry into the region was well received, the Malta-based operator soon sought to build on its established momentum by inking multiple gaming partnerships with quality gaming suppliers with strong industry standing.	In late March 2024, Playson, one of the world's fastest growing digital entertainment suppliers, revealed that it would partner with NetBet Denmark to contribute to the operator's growth through the company's diverse selection of titles boasting well-known mechanics like Hold and Win.	A week after the deal with Playson, NetBet Denmark PR Manager Claudia Georgevici announced that the company was now doing business with 1X2 Network. One day later (April 5), two new NetBet provider agreements were made public between Amusnet Gaming and G Games. The former is the former digital division of brick-and-mortar equipment supplier EGT, which boasts a catalogue of over 200 games, while the latter is the creator of successful slots like El Diablo, Thor's Egg Hunt and Cheeky Fruits 6 Deluxe.
The online casino, sports betting and poker operator also closed out a fruitful April by signing deals with Sweden's Nolimit City, Malta's Play'n GO, Stakelogic and Wazdan.	The Danish online gambling market
In 2012, Denmark chose to regulate interactive games and sports betting over the internet with its Gambling Act, establishing a state monopoly in the sector through the Danish National Lottery (Danske Spil). This led to the creation of the Danish Gambling Authority, known as Spillemyndigheden.	Since 2012, Denmark has rapidly become one of the most booming gaming regions in Europe, with the Danish Gambling Authority noting that in the first 10 years of the Danish industry's existence, gambling rates increased by 7%, with most of this increase occurring in the internet sector. The Danish remote gambling market is forecast to generate $1. 16 billion in revenue in 2024, rising 3. 23% annually over the next five years to reach a market size of $1. 36 billion. In 2024, half of the revenue ($570 million) should come from online casinos, with user penetration reaching 15. 5%. Sports betting is expected to bring in $360 million in 2024, and the Danish internet lottery is expected to generate $230 million in revenue this year.
This figure is impressive, but compared to the market between 2022 and 2023, it shows a slight decline (per user). The online casinos are gradually declining year by year, but remote sports betting is expected to be steady.	Since 2012, Denmark has rapidly become one of the most booming gaming regions in Europe, with the Danish Gambling Authority noting that in the first 10 years of the Danish industry's existence, gambling rates increased by 7%, with most of this increase occurring in the internet sector. The Danish remote gambling market is forecast to generate $1. 16 billion in revenue in 2024, rising 3. 23% annually over the next five years to reach a market size of $1. 36 billion. In 2024, half of the revenue ($570 million) should come from online casinos, with user penetration reaching 15. 5%. Sports betting is expected to bring in $360 million in 2024, and the Danish internet lottery is expected to generate $230 million in revenue this year.
2023/24 Who wears what in the England Premier League? Which apparel brand is dominant in the highest club competition in England? Also, are most of the shirts and sleeves sponsors a gambling company?	In the following, we will answer these questions by introducing the sponsors (kits, shirts, sleeve sponsors) of each club in the 2023/224 Premier League. The league official partner will also introduce.
Eight different apparel brands are sponsored by the 20 Premier League team this season. Adidas, Castore, Elea, Hummel, Macron, Nike, Puma, and Umbro. One brand more than the 2022/23 season and the 2020/2021 season. In the 2021/2022 season, there were 10 kinds of kit suppliers that were most common in the past five seasons. The 2019/2020 season was eight companies.	Since 2012, Denmark has rapidly become one of the most booming gaming regions in Europe, with the Danish Gambling Authority noting that in the first 10 years of the Danish industry's existence, gambling rates increased by 7%, with most of this increase occurring in the internet sector. The Danish remote gambling market is forecast to generate $1. 16 billion in revenue in 2024, rising 3. 23% annually over the next five years to reach a market size of $1. 36 billion. In 2024, half of the revenue ($570 million) should come from online casinos, with user penetration reaching 15. 5%. Sports betting is expected to bring in $360 million in 2024, and the Danish internet lottery is expected to generate $230 million in revenue this year.
Adidas and Nike are sponsors of four teams, respectively. Nike has not changed since last season. Brighton has been sponsored by three teams out of the Tottenham, Chelsea, Liverpool, and Tottenham since 2014.	In the following, we will answer these questions by introducing the sponsors (kits, shirts, sleeve sponsors) of each club in the 2023/224 Premier League. The league official partner will also introduce.	Another British brand, Castore, also supplies several Premier League teams. Founded in 2015, the company has several major sponsorship deals with clubs across the (European) football world. As in last season, it supplies three Premier League clubs: Newcastle United, who qualified for the Champions League, Aston Villa, who will participate in the Conference League, and Wolves.
Erreà, Hummel, Macron and Puma each sponsor one team. Erreà sponsors newly promoted Sheffield United. Danish brand Hummel sponsors Everton and Crystal Palace use Macron's kits.	In November 2021, Brentford announced that their 2021/22 season kits would be rolled over to the 2022/23 season, a financially beneficial decision for fans. The 2023/24 home kit will be rolled over to the 2024/25 season with a new design, while the 2023/24 away kit will be the same as the 2022/23 season.
Currently, the longest-standing kit contract is with Adidas and Fulham. Adidas has been sponsoring the Cottegers since 2013. Nike's contract with Brighton & Hove Albion is the second longest, at nine years. During this time, both clubs have also played in the Championship (Fulham for six seasons, Brighton for four).	Team Name
Kit Sponsor	In late March 2024, Playson, one of the world's fastest growing digital entertainment suppliers, revealed that it would partner with NetBet Denmark to contribute to the operator's growth through the company's diverse selection of titles boasting well-known mechanics like Hold and Win.
Arsenal	In the following, we will answer these questions by introducing the sponsors (kits, shirts, sleeve sponsors) of each club in the 2023/224 Premier League. The league official partner will also introduce.	Home | Away | Third
Aston Villa	Since 2012, Denmark has rapidly become one of the most booming gaming regions in Europe, with the Danish Gambling Authority noting that in the first 10 years of the Danish industry's existence, gambling rates increased by 7%, with most of this increase occurring in the internet sector. The Danish remote gambling market is forecast to generate $1. 16 billion in revenue in 2024, rising 3. 23% annually over the next five years to reach a market size of $1. 36 billion. In 2024, half of the revenue ($570 million) should come from online casinos, with user penetration reaching 15. 5%. Sports betting is expected to bring in $360 million in 2024, and the Danish internet lottery is expected to generate $230 million in revenue this year.
Bournemouth	Umbro	A week after the deal with Playson, NetBet Denmark PR Manager Claudia Georgevici announced that the company was now doing business with 1X2 Network. One day later (April 5), two new NetBet provider agreements were made public between Amusnet Gaming and G Games. The former is the former digital division of brick-and-mortar equipment supplier EGT, which boasts a catalogue of over 200 games, while the latter is the creator of successful slots like El Diablo, Thor's Egg Hunt and Cheeky Fruits 6 Deluxe.
Umbro	In late March 2024, Playson, one of the world's fastest growing digital entertainment suppliers, revealed that it would partner with NetBet Denmark to contribute to the operator's growth through the company's diverse selection of titles boasting well-known mechanics like Hold and Win.	A week after the deal with Playson, NetBet Denmark PR Manager Claudia Georgevici announced that the company was now doing business with 1X2 Network. One day later (April 5), two new NetBet provider agreements were made public between Amusnet Gaming and G Games. The former is the former digital division of brick-and-mortar equipment supplier EGT, which boasts a catalogue of over 200 games, while the latter is the creator of successful slots like El Diablo, Thor's Egg Hunt and Cheeky Fruits 6 Deluxe.
Burnley	The Danish online gambling market
Chelsea	In late March 2024, Playson, one of the world's fastest growing digital entertainment suppliers, revealed that it would partner with NetBet Denmark to contribute to the operator's growth through the company's diverse selection of titles boasting well-known mechanics like Hold and Win.
Home	Crystal Palace
Macron	In the following, we will answer these questions by introducing the sponsors (kits, shirts, sleeve sponsors) of each club in the 2023/224 Premier League. The league official partner will also introduce.	Another British brand, Castore, also supplies several Premier League teams. Founded in 2015, the company has several major sponsorship deals with clubs across the (European) football world. As in last season, it supplies three Premier League clubs: Newcastle United, who qualified for the Champions League, Aston Villa, who will participate in the Conference League, and Wolves.
Fulham	Since 2012, Denmark has rapidly become one of the most booming gaming regions in Europe, with the Danish Gambling Authority noting that in the first 10 years of the Danish industry's existence, gambling rates increased by 7%, with most of this increase occurring in the internet sector. The Danish remote gambling market is forecast to generate $1. 16 billion in revenue in 2024, rising 3. 23% annually over the next five years to reach a market size of $1. 36 billion. In 2024, half of the revenue ($570 million) should come from online casinos, with user penetration reaching 15. 5%. Sports betting is expected to bring in $360 million in 2024, and the Danish internet lottery is expected to generate $230 million in revenue this year.	Liverpool
Nike	The Danish online gambling market

Shirt sponsors: eight industries, eight gambling companies

Luton Town

Umbro

Gambling industry dominates as shirt sponsor

Manchester City

Puma

Home | Away | Third

Gambling shirt sponsors prohibited from 2026/27 onwards

Manchester United

Five sponsors provide financial services

Adidas

Home | Away | Third

Luton Town’s partner Utilita donates to foodbank for ever shirt sold

Newcastle United

2023/2024 Premier League Shirt Sponsors

September 13, 2024	Nottingham Forest	Adidas	Sheffield United
While NetBet's entry into the region was well received, the Malta-based operator soon sought to build on its established momentum by inking multiple gaming partnerships with quality gaming suppliers with strong industry standing.	Tottenham Hotspur	Nike	Home
The online casino, sports betting and poker operator also closed out a fruitful April by signing deals with Sweden's Nolimit City, Malta's Play'n GO, Stakelogic and Wazdan.	Umbro	Home | Away	Wolverhampton Wanderers
In 2012, Denmark chose to regulate interactive games and sports betting over the internet with its Gambling Act, establishing a state monopoly in the sector through the Danish National Lottery (Danske Spil). This led to the creation of the Danish Gambling Authority, known as Spillemyndigheden.	September 2023 At the end of the month, Chelsea became the latest club to announce its shirt sponsor for the 2023/24 season, with Infinite Athlete, bringing the number of Premier League clubs with new principal partners to seven.	Home | Away	Regarding shirts sponsorship, this time, gambling companies are still a favorite partner for the club. In the Premier League this season, 8 out of 20 clubs have used gambling companies as the front body of the shirt. This is almost the same as the past five seasons, which were 8 to 10 teams.
This figure is impressive, but compared to the market between 2022 and 2023, it shows a slight decline (per user). The online casinos are gradually declining year by year, but remote sports betting is expected to be steady.	Notingham Forest has started in the past two seasons without a shirt sponsor. Last season, a no n-profit UNHCR was announced as a shirt sponsor during the season. This season, gambling company Kaiyun Sports became a shirt sponsor in the third game.	Home | Away	Except for the gambling industry, shirt sponsors can be classified into seven industries. Five shirts sponsors are active in the financial industry. The remaining shirt sponsors are active in the field of airline (two companies), online car retailers, energy, entertainment & hospitality, software, technology and media (all).
2023/24 Who wears what in the England Premier League? Which apparel brand is dominant in the highest club competition in England? Also, are most of the shirts and sleeves sponsors a gambling company?	Luton Town, the Premier League debut in the promotion group, has agreed to the energy company, Utirita, and the largest sponsorship agreement in history. The company has already been used as a club's home shirt as one of the three sponsors last season. Each time a shirt is sold, Utirita's charity donates £ 2 to Luton Foodbank.	Team name	Shirt sponsor
Eight different apparel brands are sponsored by the 20 Premier League team this season. Adidas, Castore, Elea, Hummel, Macron, Nike, Puma, and Umbro. One brand more than the 2022/23 season and the 2020/2021 season. In the 2021/2022 season, there were 10 kinds of kit suppliers that were most common in the past five seasons. The 2019/2020 season was eight companies.	main office	Home | Away	Regarding shirts sponsorship, this time, gambling companies are still a favorite partner for the club. In the Premier League this season, 8 out of 20 clubs have used gambling companies as the front body of the shirt. This is almost the same as the past five seasons, which were 8 to 10 teams.
Adidas and Nike are sponsors of four teams, respectively. Nike has not changed since last season. Brighton has been sponsored by three teams out of the Tottenham, Chelsea, Liverpool, and Tottenham since 2014.	Dubai, United Arab Emirates	Aston Villa	Shirt sponsor
Erreà, Hummel, Macron and Puma each sponsor one team. Erreà sponsors newly promoted Sheffield United. Danish brand Hummel sponsors Everton and Crystal Palace use Macron's kits.	Malaysia	Bone trout	UK
Currently, the longest-standing kit contract is with Adidas and Fulham. Adidas has been sponsoring the Cottegers since 2013. Nike's contract with Brighton & Hove Albion is the second longest, at nine years. During this time, both clubs have also played in the Championship (Fulham for six seasons, Brighton for four).	gambling	Home | Away	Brentford
Kit Sponsor	gambling	Home | Away	Brighton & Hove Albion
Arsenal	Financial service	America	UK
Aston Villa	W88	gambling	UK
Bournemouth	Chelsea	Nike	Technology & media
Umbro	Crystal palace	Scint	E-commerc e-Automobile retail
Burnley	Stake dot com	gambling	Curaseau
Chelsea	SBOTOP	Home | Away	Island
Home	Standard chartered	Financial service & banking	Home
Macron	Energy	Manchester City	Island
Fulham	Abu Dhabi, the United Arab Emirates	Home | Away	Team viewer
Nike	Germany	Newcastle United	UK

20% of shirt sponsors have UK HQ

Sera

Sleeve sponsors: 19 clubs, 12 industries

Entertainment and hospitality

Saudi Arabia

Nottingham Forest

JD switches teams again, but remains visible in the Premier League

Good luck sports

gambling

City switches to leading crypto exchange

Hong Kong

Sheffield United

2023/2024 Premier League sleeve sponsors

September 13, 2024	Financial service	Adidas
While NetBet's entry into the region was well received, the Malta-based operator soon sought to build on its established momentum by inking multiple gaming partnerships with quality gaming suppliers with strong industry standing.	AIA	Life insurance / financial service
The online casino, sports betting and poker operator also closed out a fruitful April by signing deals with Sweden's Nolimit City, Malta's Play'n GO, Stakelogic and Wazdan.	Westham United	Betway
In 2012, Denmark chose to regulate interactive games and sports betting over the internet with its Gambling Act, establishing a state monopoly in the sector through the Danish National Lottery (Danske Spil). This led to the creation of the Danish Gambling Authority, known as Spillemyndigheden.	Malta	Wolver Hammpton Wanderers
This figure is impressive, but compared to the market between 2022 and 2023, it shows a slight decline (per user). The online casinos are gradually declining year by year, but remote sports betting is expected to be steady.	Financial Servic e-Online Payment Platform	There are companies sponsored by teams around the world, and they often operate businesses on a global scale. The company headquartered in the UK has sponsored four teams (20 %). There are also nine companies headquartered in Asia.
2023/24 Who wears what in the England Premier League? Which apparel brand is dominant in the highest club competition in England? Also, are most of the shirts and sleeves sponsors a gambling company?	There are various companies entering the sleeve sponsorship, and most of them have agreed in shor t-term contracts (such as one year). The breakdown is divided into 12 industries, including finance (4 companies), sightseeing (3 companies), e-commerce, and gambling (both companies).	Crystal Palace and Wolves have a gambling sleeve sponsor, and a total of 10 teams have a gambling logo on the Premier League kit (as a shirt or sleeve sponsor). If a gambling shirt front sponsor was banned in 2026/27, more gambling companies would be named as sleeve sponsors. Currently, some gambling companies offer higher monetary rewards to gain special recognition as shirts sponsors, not as a sleeve sponsor.
Eight different apparel brands are sponsored by the 20 Premier League team this season. Adidas, Castore, Elea, Hummel, Macron, Nike, Puma, and Umbro. One brand more than the 2022/23 season and the 2020/2021 season. In the 2021/2022 season, there were 10 kinds of kit suppliers that were most common in the past five seasons. The 2019/2020 season was eight companies.	Good luck sports also transferred the team this season. Last season, it was adopted on the sleeves of Aston Villa and this season for Crystal Palace sleeves. At the end of August, he became a shirt sponsor of Nottingham Forest.	Betway
Adidas and Nike are sponsors of four teams, respectively. Nike has not changed since last season. Brighton has been sponsored by three teams out of the Tottenham, Chelsea, Liverpool, and Tottenham since 2014.
Erreà, Hummel, Macron and Puma each sponsor one team. Erreà sponsors newly promoted Sheffield United. Danish brand Hummel sponsors Everton and Crystal Palace use Macron's kits.	SBOTOP	Home | Away
Currently, the longest-standing kit contract is with Adidas and Fulham. Adidas has been sponsoring the Cottegers since 2013. Nike's contract with Brighton & Hove Albion is the second longest, at nine years. During this time, both clubs have also played in the Championship (Fulham for six seasons, Brighton for four).	Visit to Rwanda	sightseeing
Kit Sponsor	Trading	Life insurance / financial service
Arsenal	Dwalt	Life insurance / financial service
Aston Villa	Pension bee	Financial Servic e-Online Pension Provider
Bournemouth	Snickers UK Dotcom	Workwear
Umbro	U p-hold	Financial Servic e-Transaction Platform
Burnley	Crystal palace	Good luck sports
Chelsea	Everton	Scint
Home	Full ham	Web bed
Macron	Malaysia	Bone trout
Fulham	JD	Routon Town
Nike	Mobility service provider	Home | Away

2023/2024 Premier League sponsors

OKX

Financial Servic e-Cryptence

2023/2024 Official Premier League partners

Manchester United	DXC technology	Adidas
Newcastle United	Noon	E-commerce
Nottingham Forest	Ideagen	Team name
Sheffield United	GTECH	technology
Tottenham Hot Sparrow	Scint	E-commerc e-Automobile retail
Westham United	Sports retail	Wolver Hammpton Wanderers
In the following, we will answer these questions by introducing the sponsors (kits, shirts, sleeve sponsors) of each club in the 2023/224 Premier League. The league official partner will also introduce.	gambling	There are 10 official partners in the Premier League. However, this does not include various overseas and the United Kingdom broadcasting partners. Sponsor / partner has a clear "role". For example, Barclays is an official bank and Nike is an official ball. As a result, the partner gains monopoly in a niche field. It is noteworthy that the Premier League does not list regional partners (excluding broadcasting partners). Some of the other big 5 leagues are listed.
The Premier League has increased the number of sponsors compared to last year. As an official license, SORARE, which provides fantasy sports game experience and marketplace, has been added.	partner	sort
industry	EA sports	Major partner
game	EA sports	Official bank
Financial service	EA sports	Official beer

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