NSoft exceeds growth expectations, delivering strong Q4 2021 results

The beginning of the second year of COVID-19 was a full Covid color. In 2021, the whole was formed in conjunction with our further development and business expansion, so the final quarter of this year was appropriate for the end. The market, which NSoft is traditionally good at, continues to grow stably by strengthening cooperation with new customers, some returned customers, and existing customers. The fourth quarter achievements reflect strategic investment in NSoft's main product category. The overall stake in the fourth quarter of 2021 increased by 20%yea r-o n-year, and the number of tickets was higher than the data in the fourth quarter of 2020.

Extension of bets by sales channel

• Landbase: 22. 5
• Online: 14. 3

The ratio of landbase and online continued to improve in the fourth quarter of 2021. Most of the new businesses in 2021 were online, and some specific games were noticeable. The most prominent was the roulette and next six lotter y-based games, and the virtual penalty shootout and the racer category of virtual sports betting and racer category.

Optimove CRM Marketing Solution integrated into our Seven Sportsbook platform #

We plan to complete the integrated process with the industry leading CRM Marketing Hub Optimove in the last quarter of 2021. The partnership with OPTIMOVE is realized by the aim of providing the best class solution to increase the life value of players, improve the continuation rate, and greatly expand mult i-channel personalization. I did. Balkan Bet, our lon g-standing customer, is the first company that introduced Optimouve's AI Map CRM. With this system, the operator can maximize the lifetime of the player by making a microseg maintenance of the player and communicating the most personal message to all players on all channels. The era of Deer Customer has long been over. The players and the operator are well understood, recognizing that it is essential to personalize messages and provide accurate content that players need. Players don't want to be bothered by unrelated information.

T-1000 Self-Service Betting Terminal on US Market #

In the previous quarterly renewal, we announced a partnership with the world leader in the manufacture and sale of games, amusements, and sports betting products. Susso Hap has a huge portfolio of components that can be distributed immediately and available to develop custo m-made solutions. The company is an agency in the US market, and in the fourth quarter of 2021, the Stark's Premium Self-Service Betting Terminal, T-1000, was sold to the first buyer.

The US terminal certification was performed before the third quarter of 2021.

Industry recognition: GGA 2022 nomination in the category Retail Supplier of the year #

In December 2021, we confirmed that we were one more excellent. NSoft remained in the final selection of the Global Gaming Award London 2022 retail supplier of the year.

NSoft's betting platform offers services to more than 60, 000 devices every day, increasing the number of paneles by 20 %, and is used for five continents. This award is a unique solution for retail business, such as a remote device management that gives a sense of presence to any betting shop by completely controlling devices and daily operations, even if they are physically far away. Is evaluated. This time, I am honored to have been evaluated as a betting and gaming supplier that leads the industry, and at the same time, I feel tight.

NSoft has been awarded a total of 23 awards in various categories, from sportsbooks, individual games to Igaming platform categories in 2021.

Lottery in Retail #

In the fourth quarter, this lottery was expanded to retail channels. NSoft Lotto is provided through Betradar Unified Odds Feed (UOF) and covers more than 160 lots of more than 30 countries. UOF also minimizes the possibility of errors and obstructions in production. The lottery of the world is so closer to the pantian. The seven management platform tool allows the operator to select tournaments and custo m-gourtes for printing.

People@NSoft #

As a result of the on e-month intensive program "Sales Boot Camp" for sales units conducted from October to November, four new friends have joined the business stream. The new strength of the sales department is already working on the challenge of constant growth in customers and new markets.

It is a great pride that the employee net promoter score (ENPS) has risen to 61. This indicator indicates the number of employees who recommend their employer as a "worthwhile company." ENPS consists of a range fro m-100 to +100, indicating the ratio of employees and preferred employees. If the ENPS score exceeds 50, it will be considered excellent, so it can be said that the team's power is on the right track!

Overall, hybrid work, clear business strategy, goals, and healthy and stable corporate culture led to success in 2021.

Nsoft chooses Optmove for CRM marketng soluton

Hello everyone. This is Sharom. I'm really excited to come here. I work for Deezer. Deezer is probably the third largest streaming and music streaming service in the world. The main competition is Apple Music, Spotify, and we are in the third place.

When I saw the piano on the stage, I was worried that Optimove had some kind of misunderstanding and that I was going to play some songs. That couldn't be possible. So when Amit announced, "Shlomi Shaban will be playing tonight," I was the happiest person in the room.

From an Experienced Customer Relation Management Executive

Today, I want to talk about CRM from the perspective of an executive who has been in CRM (customer relationship management) for many years. I was in the gaming industry, and I think there are a lot of gaming executives here. I worked at Bwin for six years. I managed poker, casino, sports betting, social games, bingo. So I'm very familiar with your environment.

Hey guys, someone is going to sneeze. I mean, it's inevitable that someone is going to sneeze, but more importantly, someone is giving a wrong presentation. But hold on. I'm about to say something that's very, very important to all of you in this room. When you sneeze, 40, 000 droplets of mucus fly out. Those droplets travel at 100 miles per hour. It would actually reach a radius of 5 meters, or a distance of more than 30 feet. It's not a very pleasant sight. The most distinctive feature of that sneeze is that after you sneeze, your eyes are closed, so you can't see it happening. Introducing digital sneezing is exactly what we're doing here in business.

A message on your home screen can reach more than a million people at once, which is dangerous. 2, 000 push notifications instantly reach your phone. Thousands of emails are sent per minute. In fact, the world sends people 28 billion spam emails a day. We are certainly sneezing digitally. And when your boss tells you to do another campaign and you press send, you can't see anything because your eyes are closed. The next day, the data is loaded into Optimove, and you see what happened in the morning. So you're all digitally sneezing. So does CRM just mean sneezing on a crowded train or making noise in a crowded place?

The Over-Communicated Generation

In this presentation, I would like to answer this, but first look at what our customers are in our world. For generations with many communication, we must look at two processes. First from the customer. This is what I call the warlord disorder generation. Looking at what happened between the 1990s and today, various things are happening. Smartphones have appeared and the network is much faster: 3G and 4G. The mobile phone company stopped charging the data communication and bundled data communication. As a result, customers began to use data services. In fact, the current average millennials spend 47 minutes a day for email. The time spent on email is 114 minutes. The average millennials have 26 mobile applications on their mobile phones and work every day.

Now, do you know where the number of active apps per device runs the top? Not in the United States or Europe. Not Israel. South Korea. In Korea, an average of 36 apps are installed on all mobile phones. The global average is about 26, and there are about 6 paid apps. It is important to know who you are trying to communicate with.

Now, let's look at you. You are also busy. It started in the 1990s when the database was found. Suddenly, all companies started hiring data scientists and tried to see their audience. Then, I started to understand the database into segments. Later, we started cooking data and spy on customers to see what they were doing. And it was even more sophisticated, predicting how they act, and seeing what they were doing compared to other people in the same database. < SPAN> In this presentation, I would like to answer this, but first look at what our customers and what is happening in our world. For generations with many communication, we must look at two processes. First from the customer. This is what I call the warlord disorder generation. Looking at what happened between the 1990s and today, various things are happening. Smartphones have appeared and the network is much faster: 3G and 4G. The mobile phone company stopped charging the data communication and bundled data communication. As a result, customers began to use data services. In fact, the current average millennials spend 47 minutes a day for email. The time spent on email is 114 minutes. The average millennials have 26 mobile applications on their mobile phones and work every day.

Now, do you know where the number of active apps per device runs the top? Not in the United States or Europe. Not Israel. South Korea. In Korea, an average of 36 apps are installed on all mobile phones. The global average is about 26, and there are about 6 paid apps. It is important to know who you are trying to communicate with.

In-App Tutorials

Now, let's look at you. You are also busy. It started in the 1990s when the database was found. Suddenly, all companies started hiring data scientists and tried to see their audience. Then, I started to understand the database into segments. Later, we started cooking data and spy on customers to see what they were doing. And it was even more sophisticated, predicting how they act, and seeing what they were doing compared to other people in the same database. In this presentation, I would like to answer this, but first look at what our customers are in our world. For generations with many communication, we must look at two processes. First from the customer. This is what I call the warlord disorder generation. Looking at what happened between the 1990s and today, various things are happening. Smartphones have appeared and the network is much faster: 3G and 4G. The mobile phone company stopped charging the data communication and bundled data communication. As a result, customers began to use data services. In fact, the current average millennials spend 47 minutes a day for email. The time spent on email is 114 minutes. The average millennials have 26 mobile applications on their mobile phones and work every day.

Research the Psychographics of your Audience

Now, do you know where the number of active apps per device runs the top? Not in the United States or Europe. Not Israel. South Korea. In Korea, an average of 36 apps are installed on all mobile phones. The global average is about 26, and there are about 6 paid apps. It is important to know who you are trying to communicate with.

Every CRM Email is Part of your Brand

Now, let's look at you. You are also busy. It started in the 1990s when the database was found. Suddenly, all companies started hiring data scientists and tried to see their audience. Then, I started to understand the database into segments. Later, we started cooking data and spy on customers to see what they were doing. And it was even more sophisticated, predicting how they act, and seeing what they were doing compared to other people in the same database.

So we are more sophisticated as marketers. And today, we are in an era called microsegmentation. It is not enough to have a database or just consumer. If you want to communicate with consumers, and because consumers are very busy, you should start microseg maintenance. But for that, companies need to make a full change. In other words, everything starts with a product design method. And I start with a user interface, how to display the product, and how to display the lobby. If it is a game, if it is an e-commerce, it is a shop display method. It should be an absolute key for communication with customers.

Shifting to Real-time Marketing

The next space is, of course, i n-app tutorial. Instead of driving tutorials from their own environment, they teach while actually proceeding with the tutorial. In this field, more things are happening in smart Inboxes and i n-product notifications. But if you think about it, most of the time is spent for the next promotion. In fact, I recommend most of the time in the product. That's because it's a place you want your customers to be, and we want to communicate there. And excellent products only send a few messages to customers, and customers appreciate it. < SPAN> So we are more sophisticated as a marketer. And today, we are in an era called microsegmentation. It is not enough to have a database or just consumer. If you want to communicate with consumers, and because consumers are very busy, you should start microseg maintenance. But for that, companies need to make a full change. In other words, everything starts with a product design method. And I start with a user interface, how to display the product, and how to display the lobby. If it is a game, if it is an e-commerce, it is a shop display method. It should be an absolute key for communication with customers.

The next space is, of course, i n-app tutorial. Instead of driving tutorials from their own environment, they teach while actually proceeding with the tutorial. In this field, more things are happening in smart Inboxes and i n-product notifications. But if you think about it, most of the time is spent for the next promotion. In fact, I recommend most of the time in the product. That's because it's a place you want your customers to be, and we want to communicate there. And excellent products only send a few messages to customers, and customers appreciate it. So we are more sophisticated as marketers. And today, we are in an era called microsegmentation. It is not enough to have a database or just consumer. If you want to communicate with consumers, and because consumers are very busy, you should start microseg maintenance. But for that, companies need to make a full change. In other words, everything starts with a product design method. And I start with a user interface, how to display the product, and how to display the lobby. If it is a game, if it is an e-commerce, it is a shop display method. It should be an absolute key for communication with customers.

The Need for Very Good CRM Tools

The next space is, of course, i n-app tutorial. Instead of driving tutorials from their own environment, they teach while actually proceeding with the tutorial. In this field, more things are happening in smart Inboxes and i n-product notifications. But if you think about it, most of the time is spent for the next promotion. In fact, I recommend most of the time in the product. That's because it's a place you want your customers to be, and we want to communicate there. And excellent products only send a few messages to customers, and customers appreciate it.

The next part is of course research, and I'm sure you all do research. But to name a few, it's the psychographics of your audience, and then getting data from your database. Doing focus groups, interviews, asking what is this psychic? Why are they doing it? Why are they actually following you? Of course, heatmaps are part of the tools to evaluate the efficiency of a website. But it goes beyond heatmaps. Today, we are actually playing with new technologies that look at your eyes and record your emotions. That means, we can actually show a product to a customer, track their eyes, and based on their eye movements and facial expressions, we can know if they feel sad, happy, worried, afraid. There are already companies that provide that information. Because that way you can know the customer's reaction to a website or a product. Not to mention user observation, focus groups, tracking open rates and responses, and of course constant optimization. But you know all this, so let's move on.

And now to execution, the days of simply sending emails and promotions are over. Today, every CRM email is part of the brand, it's part of the product. So the design language and copy are also part of the CRM as well as the creative team and the print campaign. So that means more CRM managers are working closely with the brand theme. Because, you know, a lot of customers might not read your emails, but they might see your logo, they might see your fonts. So, you have to align your design language and your copy with what you want to say as a brand.

Communicating with Customers in Context

Another interesting thing that has occurred in recent years is that it has redefined the role of each channel. For example, e-mail was probably a major channel we communicate, just because it was a available technology in the 1990s. However, emails are becoming more and more official transaction communication channels. In other words, the deposited, purchased the product, and the receipt will be sent by email, and it is rarely used for promotion. So, in customer relationships with you, we are starting to develop languages ​​such as which message to send e-mail, push notification, or SMS. And once you develop the methodology around that, you can train your customers when and what to expect. In other words, in the game industry, if you send a deposit offer with only push notifications, you will find that there is money there if you receive a push notification. If you promote i n-product in the product to show the functions of the new product, and if you do it consistently, they are already acquired the concept of what will come next. So I want to give advice to clarify how to use these channels. Start not only adding a channel, but also developing a language with your customers. How do you actually want to communicate?

Of course, customers are working in real time, so all of us will need to shift in real time. In that case, there will be a big challenge for data. You need to upload data immediately, so you need to respond very quickly. This is a technical issue, but customers do not wait. They use 26 types of apps on their mobile phones. So, if you want to communicate in real time, you should go immediately. In other words, you have to adjust the system, database, IT team, and the entire infrastructure and respond to the times. Very busy days are waiting. < SPAN> Another interesting thing that has been happening in recent years is that it has redefined the role of each channel. For example, e-mail was probably a major channel we communicate, just because it was a available technology in the 1990s. However, emails are becoming more and more official transaction communication channels. In other words, the deposited, purchased the product, and the receipt will be sent by email, and it is rarely used for promotion. So, in customer relationships with you, we are starting to develop languages ​​such as which message to send e-mail, push notification, or SMS. And once you develop the methodology around that, you can train your customers when and what to expect. In other words, in the game industry, if you send a deposit offer with only push notifications, you will find that there is money there if you receive a push notification. If you promote i n-product in the product to show the functions of the new product, and if you do it consistently, they are already acquired the concept of what will come next. So I want to give advice to clarify how to use these channels. Start not only adding a channel, but also developing a language with your customers. How do you actually want to communicate?

Of course, customers are working in real time, so all of us will need to shift in real time. In that case, there will be a big challenge for data. You need to upload data immediately, so you need to respond very quickly. This is a technical issue, but customers do not wait. They use 26 types of apps on their mobile phones. So, if you want to communicate in real time, you should go immediately. In other words, you have to adjust the system, database, IT team, and the entire infrastructure and respond to the times. Very busy days are waiting. Another interesting thing that has occurred in recent years is that it has redefined the role of each channel. For example, e-mail was probably a major channel we communicate, just because it was a available technology in the 1990s. But emails are becoming more and more official transaction communication channels. In other words, the deposited, purchased the product, and the receipt will be sent by email, and it is rarely used for promotion. So, in customer relationships with you, we are starting to develop languages ​​such as which message to send e-mail, push notification, or SMS. And once you develop the methodology around that, you can train your customers when and what to expect. In other words, in the game industry, if you send a deposit offer with only push notifications, you will find that there is money there if you receive a push notification. If you promote i n-product in the product to show the functions of the new product, and if you do it consistently, they are already acquired the concept of what will come next. So I want to give advice to clarify how to use these channels. Start not only adding a channel, but also developing a language with your customers. How do you actually want to communicate?

Using the Right Messaging

Of course, customers are working in real time, so we all need to shift in real time. In that case, there will be a big challenge for data. You need to upload data immediately, so you need to respond very quickly. This is a technical issue, but customers do not wait. They use 26 types of apps on their mobile phones. So, if you want to communicate in real time, you should go immediately. In other words, you have to adjust the system, database, IT team, and the entire infrastructure and respond to the times. Very busy days are waiting.

You Need to Understand your Customers’ Psyche

And then finally, you need non-product communication, because your customers aren't going to spend all their time with your product. Some of you are already doing CRM on Facebook. You get your customers' emails and push messages to their accounts. So, CRM as we know it has completely changed since the '90s when you had email and a million customers. Look at this slide and ask yourself: Where is my company in this process? How far am I?

Luckily, there's one thing that all these changes have in common, and that's that whatever you do, you need a really good data warehouse, and a really good CRM tool. Because without the data and the tools to support all of this, you can't do it.

And I think that's where Optimove and the people sitting there come into play. They give you the ability to bring about change and execute in your organization. Should I sneeze on a crowded train, or can I do something more effective?

So when I talk to my team about CRM, I always say, "Don't sneeze. Don't sneeze on a crowded train. Remember that slide I showed you at the beginning of the woman sneezing on a crowded train? Try to find the person who is sneezing. Try to find the person who is just sneezing and needs something valuable at this moment, in this case, tissues. So when you work on a campaign, when you sit down, ask yourself, "Am I actually delivering what the user needs here and now?" Find the person who is sneezing, not the person who is sneezing, and give them a tissue. So that was a quick introduction to CRM in general and the challenges that we all face. But at the end of the day, you have the tools, you have the methodology, you have the know-how.

The next element, which for me is absolutely essential, is context. I think one of the things we sometimes miss is what is the context in which we are communicating with our customers right now. What is it? What is going on? What is in the customer's mind? You've got the data, you've done the research, you've got the product. What really matters is, where do I want to pull them in with the email or the push notification that I'm sending them? How do I want them to think? And how do I want them to respond at that point?

The Interesting Casino-Player Dynamic

So I want to give you some examples from your world. I know some of you are CRM experts, but what I want to do is to drive a point home. I want you to get into a state of mind of contextual thinking, not about what is right or wrong with each vertical promotion.

Poker, is there a person in the room who manages poker? Only one person? So right now, there's only one person who understands me. So the dynamic of a poker operator or a poker player is very, very simple. Poker provides the arena, and in that arena, players play against each other. Poker rooms make their money not from players, but from the fees they charge when two, three or more players play against each other, the so-called rake. The psychology of a poker player is very simple: they want to make money. To make money, you need to play with players who are worse than you. It's very simple, they call it bankroll. And they even have a term for it: they call good players sharks and bad players fish. And guess what? Sharks eat fish. Get it? That's the background of poker.

Now, you can do CRM for promotions for poker players and say, "We have a new tournament." How many times have gaming sites sent out emails saying, "We have a new tournament"? I've done it many, many times. What you really want to tell a poker player is, that player knows you already have a tournament. Now, what does that mean for a poker player? Two things come to mind for a poker player. Thousands of players in a tournament means the tournament prize pool goes up. So, the first thing you tell a poker player in your own words is, "We've increased the jackpot guarantee for this tournament." And, also, very politically correct, you're telling them that they're a new player. For a poker player, that means there are a lot of new fish in the pond. So, there's a higher guarantee, there's a lot of fish in the pond. Now, this is important because this is how you write copy for poker players. You're nodding along. То же самое касается ставок на спорт, то же самое касается бинго. В каждой вертикали, которой я управлял в игровой индустрии, я старался начать и понять, что такое психика? Что происходит, когда игрок взаимодействует с нами?

An Overview of the Streaming Music Industry

На слайде позади меня есть несколько примеров, но, возможно, на самом деле я выберу бинго, потому что бинго, вероятно, не самый популярный из игровых продуктов. тересное наблюдение - понять психику игроков, когда они действительно играют.

We did an observational study and we call it the TTF effect, because we found that most of our customers are women over 35 years old, sitting in their armchairs at home, drinking tea here. Drinking tea, watching TV. And guess what was on this side? Cigarettes. It's cigarette smoke in English. The reason there were cigarettes was because the bingo halls in the UK banned smoking in public places. So the bingo ladies go home and sit in their armchairs, drinking tea, watching TV, smoking cigarettes. Isn't it ideal to sit and have a tablet while drinking tea, watching TV, smoking cigarettes? And when tablets came on the bingo market, the numbers skyrocketed. In fact, we started giving tablets to our customers.

So the context is much more important than the tool. It's much more important than the methodology. It's about understanding the other person. Let's talk about psychographics again with the bingo example. Do you know FoxyBingo? Yes. When I got the opportunity to manage Foxy Bingo, one of the things I did when I started working with Foxy was try to understand the psychology. Why does a fox, or a man in a foxy costume, appeal to women? And what we discovered was that at 10 o'clock at night, when her husband falls asleep on the couch and there's nobody to talk to, she wants an escape. She wants a boyfriend, but it's not a very good idea to go looking for a boyfriend when you're married with three kids and a mortgage. But falling in love with a fox was very, very attractive, cool, good-looking, dressed in a suit, and appealed to a lot of women. It wasn't threatening to their relationship, so we played on that psychology a lot.

Challenges of a Freemium Service

You go to Foxy Bingo, you find your friends, he's cool, you hang out with celebrities, and of course you start creating a secure relationship. So context is absolutely key. There's a lot of work to be done before you hit send.

Another example from the gaming world is that many casiners are here. casino? Is there a casino manager? Alright, there is a brave man. Casino and customers are very interesting relationships. I want to beat house money, House wants to win my money. And they are to build loyalty between them.

But that is the essence of casino customers. They want my money and I want their money. Of course, they are still faithful customers and VIPs. How can it work? I think most of them are due to the context. We all know that customers want to win, and that they want to leave when they are strong. Of course, if you deposit today, you can send an email if you have a 100 % bonus. But is that really valuable in the long term? Is it really possible to build lon g-term royalties and relationships with customers? I think it's effective, but not.

On the other hand, if the customer ... Shaha told me yesterday, some of the customers play with a sense of closeness on a specific slot machine. He wants to play on the slot machine, play on the slot machine, explode the slot machine, and win the jackpot. And if you send a single email, "The jackpot hasn't been out for about two weeks. We may be tracking the jackpot, and of course there is a big promotion. There is a call to come, of course, you can add a bonus, but in my perspective, whatever you do. Is the most important thing from the

The Fear of Missing Out

Now, let's take off the game hat and talk a bit about the music industry and music streaming. What is streaming service? Unfortunately, most of the Israelites here have never experienced streaming services until recently. Apple Music has just begun a month ago, and there is no other. Even Deezer is available in 180 markets, but not yet available in Israel.

Leveraging People’s Fear of Being Offline

But what is our role as a music streamer? We are not artists. We can't be an artist, and we can't substitute for artists. You can't speak for someone's taste or speak to that person's taste. The role of music streaming service is basically a facilitator. As a customer, you can find and access your favorite music, make it available on any device, and save it. Also, by recommending music that you like, we provide added value. One of the biggest motives to use streaming services is not only to get what you want, but also to discover new music. And it's really really important for customer dynamic actions. And we have developed a function to talk later as a way to realize it.

I call it Flow because, as the name implies, you will learn how to play your music and how to consume music. Learn what you like and what you hate. When do you listen to music, what is the genre, and what is your habit? And our attempt is to press the play button to display Flow so that you can enjoy music with one click. However, before talking about Flow, I would like to talk about the tasks of music streaming services.

In the first place, we are a fleaimium service. If you are playing social games, you know. In the flimium business, there are millions of users, and the user does not pay anything. And what you are trying to do is to have a few users actually buy a premium package. To do so, it is necessary to provide a greater value in premium than the fleaimium. However, free services must be much better than average. You can go to YouTube or go to illegal download music sites. So we must provide a good free trial and provide a better premium experience.

Another challenge is that, unlike gamers, all customers are equal in our world. There is VIP and I know how much they will deposit. For $ 1, $ 10 or $ 100, 000. In the music business, in the music streaming business, faithful customers pay $ 9. 99 every month, whether one song is streaming or streaming 10, 000 songs a month. In other words, all customers are equal and very difficult to provide added value from the most faithful customers. After all, the use promotes conversion, just like any other industry. So we need to ask customers listen to music and have our applications, other applications, and other entertainment features they are in their mobile phones. So what is the background? In other words, how are we looking at customers and what are they looking for from us?

First of all, when a customer comes to the music streaming app, the first thing to do is search for artists and songs you know. So, if someone sings, it's better to have it. That's why we have more than 40 million catalogs and continue to increase. We want you to enter the app, search, and find your favorite songs. If you don't find your favorite song twice, the probability of leaving the app is more than 80 %. We want to curate music and provide in the most attractive way. People want to get music from new music, editors and experts. They want it to provide it in a very good and easy way to access it.

They want to organize their music life. Do you remember 50 or 100 CDs in the past? No more. Do you remember what you downloaded on your mobile phone? No more. I won't do it anymore. With streaming services, you can get 40 million songs. All of them are on your device. It can be accessed if it is connected to Wi-Fi. Of course, at the end of the day, you will play with the app, see everything we provide, and ask for a very simple experience, click and play, Leanback Experience.

Another thing we are paying attention to is the motivation factor. What is the motivation for customers who use streaming services? Perhaps it is very similar to what you are experiencing, either e-commerce or game. The first is what we call FOMO (Fear of Missing Out). New generation customers don't want to miss anything. If a new song is released, you want to know it first. If a singer died, he wants to know that first. I want to listen to the music app, not in the news. This is because our customers cannot hear something about music, not from us. In other words, it is necessary to always know what is happening in the music world. In other words, we must always know the latest information on music.

Effective Communication with Customers

With the use of Wi-Fi everywhere in the world, the word FOBO (Fear of BEING OFFLINE) has been seen. People hate being offline. When I went to the Amsterdam museum, I heard that some Israelites came in and said, "What is the Wi-Fi in the museum?" I said, "Why do you need Wi-Fi when you came to see art?"

Публикация участника Idan Dotan

Optimove, the #1 CRM Marketing Solution for iGaming and Sports Betting, Opens its Second Latin American Office in Brazil

media.optimove.social

• But people don't want to miss it. In other words, your customer wants you to be connected. And if they are not connected, it is better to have a very good download experience that they can carry. As a result, many streaming services provide downloadable music that can be heard on the go. In fact, what we are trying to do is to measure the commuting time if you are on a train and do not have Wi-Fi. Then, send the playlist that can be downloaded before leaving the office, only the same length as the time when it is not connected. FOBO is so that there is nothing to come out even if you press the play button.
• In other words, fobo affects our product planning and CRM. So how do you make all of these a single product function, make one of the winners, and actually say "Wow, I like it?" It's very difficult. This is a simple answer.
• But what we're trying to do with Deezer is to bring in playlists and channels and all the categories and your mood and pace. So if you're running, we want to know that you're running because your phone is moving. If you've just landed in Tel Aviv, we want to be able to give you songs for Tel Aviv. We have a playlist, by the way, called the Tel Aviv Playlist.
• We call it Flow, and it's one of the features at the very top of the app. As you press Flow, the more we know about you, the better your Flow will be. That means we need to give you the best music experience depending on what you're doing. So if I have a meeting in Tel Aviv with a woman named Donna, my Flow should know that I'm in Tel Aviv, and maybe there'll be some songs with the word Tel Aviv in them. Maybe there'll be a song or two that says "Donna." And if I'm running to a meeting because I'm running late, the tempo of the music should actually speed up because my phone is moving.

It goes beyond CRM and emails and push messages, it all starts with the product. And it's also about, "You misunderstood my flow. I'm not running right now, I'm not in a romantic mood. So, you might not see it from afar, but we're developing an icon that can actually tell us directly. It can actually override the flow and say, "I'm not happy, send." And then we have to restart. So we're creating a language for our customers that infers and understands them and gives them music that they like, music that we know they'll like. But we're also giving them the opportunity to come back to us. We're also adding features that allow our customers to decide how much discovery and familiarity they want. Some customers love to discover new songs, others want good old familiar songs. So we're going to have a dial that lets them decide, "Do you want to be adventurous or do you want to be conservative?"

• As a result, a relationship that goes beyond the product, exceeds email, and goes beyond push messages. Your flow will be your own, just you. In other words, if someone uses my application and starts listening to their music, my flow will change, so I'm really angry. Then, create a relationship with the product and create reliability between products and customers.

So, if we are going to do what we are trying to do as a marketer, and how we are trying to communicate with our customers in a very busy time, and how we are actually communicating with customers. Probably as follows. Effective digital companies identify those who sneeze using the most sophisticated tools you have. Identify the sneezing person before sneezing in real time. In other words, you want to know which customers really need something right away. And when you know that, you start delivering one tissue one by one. thank you. thank you. Коповат Linkedin

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• As a result, a relationship that goes beyond the product, exceeds email, and goes beyond push messages. Your flow will be your own, just you. In other words, if someone uses my application and starts listening to their music, my flow will change, so I'm really angry. Then, create a relationship with the product and create reliability between products and customers.

So, if we are going to do what we are trying to do as a marketer, and how we are trying to communicate with our customers in a very busy time, and how we are actually communicating with customers. Probably as follows. Effective digital companies identify those who sneeze using the most sophisticated tools you have. Identify the sneezing person before sneezing in real time. In other words, you want to know which customers really need something right away. And when you know that, you start delivering one tissue one by one. thank you. thank you. Коповат Linkedin

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Students of Tel Aviv University Department of Management Engineering

• But people don't want to miss it. In other words, your customer wants you to be connected. And if they are not connected, it is better to have a very good download experience that they can carry. As a result, many streaming services provide downloadable music that can be heard on the go. In fact, what we are trying to do is to measure the commuting time if you are on a train and do not have Wi-Fi. Then, send the playlist that can be downloaded before leaving the office, only the same length as the time when it is not connected. FOBO is so that there is nothing to come out even if you press the play button.
• In other words, fobo affects our product planning and CRM. So how do you make all of these a single product function, make one of the winners, and actually say "Wow, I like it?" It's very difficult. This is a simple answer.
• But what we're trying to do with Deezer is to bring in playlists and channels and all the categories and your mood and pace. So if you're running, we want to know that you're running because your phone is moving. If you've just landed in Tel Aviv, we want to be able to give you songs for Tel Aviv. We have a playlist, by the way, called the Tel Aviv Playlist.
• We call it Flow, and it's one of the features at the very top of the app. As you press Flow, the more we know about you, the better your Flow will be. That means we need to give you the best music experience depending on what you're doing. So if I have a meeting in Tel Aviv with a woman named Donna, my Flow should know that I'm in Tel Aviv, and maybe there'll be some songs with the word Tel Aviv in them. Maybe there'll be a song or two that says "Donna." And if I'm running to a meeting because I'm running late, the tempo of the music should actually speed up because my phone is moving.

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🚀 The owners and operators of the attraction venue are recruiting! Don't miss the ThinkTank from 1:00 pm on Thursday, May 23. Roller's comprehensive guide to expand your business. Introducing tips, innovative solutions, and executable strategies to enliven the attraction venue! #AttractionVenues #businesGrowth #guestexperience #ThinktankTHURSDAY #Rollersoftware

• But people don't want to miss it. In other words, your customer wants you to be connected. And if they are not connected, it is better to have a very good download experience that they can carry. As a result, many streaming services provide downloadable music that can be heard on the go. In fact, what we are trying to do is to measure the commuting time if you are on a train and do not have Wi-Fi. Then, send the playlist that can be downloaded before leaving the office, only the same length as the time when it is not connected. FOBO is so that there is nothing to come out even if you press the play button.
• In other words, fobo affects our product planning and CRM. So how do you make all of these a single product function, make one of the winners, and actually say "Wow, I like it?" It's very difficult. This is a simple answer.
• But what we're trying to do with Deezer is to bring in playlists and channels and all the categories and your mood and pace. So if you're running, we want to know that you're running because your phone is moving. If you've just landed in Tel Aviv, we want to be able to give you songs for Tel Aviv. We have a playlist, by the way, called the Tel Aviv Playlist.
• We call it Flow, and it's one of the features at the very top of the app. As you press Flow, the more we know about you, the better your Flow will be. That means we need to give you the best music experience depending on what you're doing. So if I have a meeting in Tel Aviv with a woman named Donna, my Flow should know that I'm in Tel Aviv, and maybe there'll be some songs with the word Tel Aviv in them. Maybe there'll be a song or two that says "Donna." And if I'm running to a meeting because I'm running late, the tempo of the music should actually speed up because my phone is moving.

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🆙 Enhanced your expertise: Let's get a more fulfilling education opportunity with the soho experience curated by Saw Ho professional. Don't miss the unparalleled learning! 🌟 #Saw Ho Experience #Saw Hopro #Industry Education "

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• But people don't want to miss it. In other words, your customer wants you to be connected. And if they are not connected, it is better to have a very good download experience that they can carry. As a result, many streaming services provide downloadable music that can be heard on the go. In fact, what we are trying to do is to measure the commuting time if you are on a train and do not have Wi-Fi. Then, send the playlist that can be downloaded before leaving the office, only the same length as the time when it is not connected. FOBO is so that there is nothing to come out even if you press the play button.
• In other words, fobo affects our product planning and CRM. So how do you make all of these a single product function, make one of the winners, and actually say "Wow, I like it?" It's very difficult. This is a simple answer.
• But what we're trying to do with Deezer is to bring in playlists and channels and all the categories and your mood and pace. So if you're running, we want to know that you're running because your phone is moving. If you've just landed in Tel Aviv, we want to be able to give you songs for Tel Aviv. We have a playlist, by the way, called the Tel Aviv Playlist.
• We call it Flow, and it's one of the features at the very top of the app. As you press Flow, the more we know about you, the better your Flow will be. That means we need to give you the best music experience depending on what you're doing. So if I have a meeting in Tel Aviv with a woman named Donna, my Flow should know that I'm in Tel Aviv, and maybe there'll be some songs with the word Tel Aviv in them. Maybe there'll be a song or two that says "Donna." And if I'm running to a meeting because I'm running late, the tempo of the music should actually speed up because my phone is moving.

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Boulevard's Best: Add Ons

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• But people don't want to miss it. In other words, your customer wants you to be connected. And if they are not connected, it is better to have a very good download experience that they can carry. As a result, many streaming services provide downloadable music that can be heard on the go. In fact, what we are trying to do is to measure the commuting time if you are on a train and do not have Wi-Fi. Then, send the playlist that can be downloaded before leaving the office, only the same length as the time when it is not connected. FOBO is so that there is nothing to come out even if you press the play button.
• In other words, fobo affects our product planning and CRM. So how do you make all of these a single product function, make one of the winners, and actually say "Wow, I like it?" It's very difficult. This is a simple answer.
• But what we're trying to do with Deezer is to bring in playlists and channels and all the categories and your mood and pace. So if you're running, we want to know that you're running because your phone is moving. If you've just landed in Tel Aviv, we want to be able to give you songs for Tel Aviv. We have a playlist, by the way, called the Tel Aviv Playlist.
• We call it Flow, and it's one of the features at the very top of the app. As you press Flow, the more we know about you, the better your Flow will be. That means we need to give you the best music experience depending on what you're doing. So if I have a meeting in Tel Aviv with a woman named Donna, my Flow should know that I'm in Tel Aviv, and maybe there'll be some songs with the word Tel Aviv in them. Maybe there'll be a song or two that says "Donna." And if I'm running to a meeting because I'm running late, the tempo of the music should actually speed up because my phone is moving.

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Events Manager

Today, we are introducing Boulevard's Best. In this new series, we look at key business metrics and share best practices from Boulevard's top companies. The first episode focuses on add-on services and how they drive revenue. Highlights include: The top 10% of Boulevard companies excel at using add-on services, adding at least one additional service to 34% of bookings 💰 Bookings that used add-on services have an average ticket value that is 63% higher. 🗓️ Add-on services boost customer retention, and customers who use add-ons are 25% more likely to return within 90 days. What can businesses do to encourage them to add services? Optimize online bookings and make add-ons available to customers. Also, educate your staff on all services and talk about add-ons when appropriate. Watch the full video for all the stats! 👇 #joinblvd https://gag. gl/TDMfmv

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• But people don't want to miss it. In other words, your customer wants you to be connected. And if they are not connected, it is better to have a very good download experience that they can carry. As a result, many streaming services provide downloadable music that can be heard on the go. In fact, what we are trying to do is to measure the commuting time if you are on a train and do not have Wi-Fi. Then, send the playlist that can be downloaded before leaving the office, only the same length as the time when it is not connected. FOBO is so that there is nothing to come out even if you press the play button.
• In other words, fobo affects our product planning and CRM. So how do you make all of these a single product function, make one of the winners, and actually say "Wow, I like it?" It's very difficult. This is a simple answer.
• But what we're trying to do with Deezer is to bring in playlists and channels and all the categories and your mood and pace. So if you're running, we want to know that you're running because your phone is moving. If you've just landed in Tel Aviv, we want to be able to give you songs for Tel Aviv. We have a playlist, by the way, called the Tel Aviv Playlist.
• We call it Flow, and it's one of the features at the very top of the app. As you press Flow, the more we know about you, the better your Flow will be. That means we need to give you the best music experience depending on what you're doing. So if I have a meeting in Tel Aviv with a woman named Donna, my Flow should know that I'm in Tel Aviv, and maybe there'll be some songs with the word Tel Aviv in them. Maybe there'll be a song or two that says "Donna." And if I'm running to a meeting because I'm running late, the tempo of the music should actually speed up because my phone is moving.

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We are looking for an experienced senior leader.

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• But people don't want to miss it. In other words, your customer wants you to be connected. And if they are not connected, it is better to have a very good download experience that they can carry. As a result, many streaming services provide downloadable music that can be heard on the go. In fact, what we are trying to do is to measure the commuting time if you are on a train and do not have Wi-Fi. Then, send the playlist that can be downloaded before leaving the office, only the same length as the time when it is not connected. FOBO is so that there is nothing to come out even if you press the play button.
• In other words, fobo affects our product planning and CRM. So how do you make all of these a single product function, make one of the winners, and actually say "Wow, I like it?" It's very difficult. This is a simple answer.
• But what we're trying to do with Deezer is to bring in playlists and channels and all the categories and your mood and pace. So if you're running, we want to know that you're running because your phone is moving. If you've just landed in Tel Aviv, we want to be able to give you songs for Tel Aviv. We have a playlist, by the way, called the Tel Aviv Playlist.
• We call it Flow, and it's one of the features at the very top of the app. As you press Flow, the more we know about you, the better your Flow will be. That means we need to give you the best music experience depending on what you're doing. So if I have a meeting in Tel Aviv with a woman named Donna, my Flow should know that I'm in Tel Aviv, and maybe there'll be some songs with the word Tel Aviv in them. Maybe there'll be a song or two that says "Donna." And if I'm running to a meeting because I'm running late, the tempo of the music should actually speed up because my phone is moving.

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Aiming to go further in sales, operations, customer service and community building.

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• But people don't want to miss it. In other words, your customer wants you to be connected. And if they are not connected, it is better to have a very good download experience that they can carry. As a result, many streaming services provide downloadable music that can be heard on the go. In fact, what we are trying to do is to measure the commuting time if you are on a train and do not have Wi-Fi. Then, send the playlist that can be downloaded before leaving the office, only the same length as the time when it is not connected. FOBO is so that there is nothing to come out even if you press the play button.
• In other words, fobo affects our product planning and CRM. So how do you make all of these a single product function, make one of the winners, and actually say "Wow, I like it?" It's very difficult. This is a simple answer.
• But what we're trying to do with Deezer is to bring in playlists and channels and all the categories and your mood and pace. So if you're running, we want to know that you're running because your phone is moving. If you've just landed in Tel Aviv, we want to be able to give you songs for Tel Aviv. We have a playlist, by the way, called the Tel Aviv Playlist.
• We call it Flow, and it's one of the features at the very top of the app. As you press Flow, the more we know about you, the better your Flow will be. That means we need to give you the best music experience depending on what you're doing. So if I have a meeting in Tel Aviv with a woman named Donna, my Flow should know that I'm in Tel Aviv, and maybe there'll be some songs with the word Tel Aviv in them. Maybe there'll be a song or two that says "Donna." And if I'm running to a meeting because I'm running late, the tempo of the music should actually speed up because my phone is moving.

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