Premier League clubs agree to withdraw gambling sponsorships on front of shirts Football News Sky

Premier League clubs agree to withdraw gambling sponsorships on front of shirts

The Premier League clubs have agreed to withdraw gambling sponsors from the front of each club's match day shirt.

Currently, the Premier League has eight clubs with a gambling company as a shirt front sponsor, which is estimated to be £ 60 million a year.

This change begins in the 2026/27 season.

This is the statement of the Premier League: "The Premier League clubs have agreed to withdraw gambling sponsors from the front of each club's match day shirt today. It will be the first sports league in the UK to take such measures.

"The announcement is a wide range of discussions from the League, Club, Cultural, Media and Sports, as part of the government that is reviewing the current law on gambling.

"The Premier League is also working with other sports to formulate new norms for responsible gambling sponsorship.

The image Everton also has a betting sponsor on the front of the shirt.

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"This labor agreement will start at the end of the 2025/26 season to support the shirt front gambling sponsor."

The Premier League club is allowed to secure a new gambling sponsor in front of the shirt until the ban is started.

The current sponsor contract with a gambling company will continue for the next three years.

Gambling brands are understood that even after the 2025-26 campaigns, they can be featured in other fields, such as shirts sleeves and advertising signs.

How crucial is the betting industry to football?

In the Premier League this season, eight out of 20 teams, 6 out of 24 teams, are sponsored by gambling companies. Sky Bet sponsored EFL chairman Rick Parry last year that the league and his club have a gambling sponsorship of £ 40 million a year.

Which clubs will be affected - and what about shirt sleeves?

Five of the affected 8 clubs are in a demanding struggle, but the new labor agreement is not applied until the end of the 2025/26 Premier League season, so there is no worries even if it is demoted. "To support the shirts in front of a gambling sponsor," the league statement states in the league statement.

Teams with gambling sponsors on a shirt

According to the Premier League's announcement, each club has agreed to "withdraw the gambling sponsors from the front of the match day shirt."

Why do campaigners want an end to front-of-shirt sponsorship?

Chairman Harris, Chairman of the Gambling-Related HARMS All-PARLIAMENTARY Group, is a gambling for children. Loose We believe that gambling sponsorship in form sports should be prohibited.

The Big Step Campaign calls for the abolition of all gambling ads and sponsorship in soccer. The campaign is led by gambling people, such as those who have recovered from gambling addiction and those who have lost their lives due to gambling addiction.

What will happen?

Last July, the Premier League reported that the Premier League had called on the club to voluntarily abolish gambling sponsors in front shirts to avoid legislation.

Former Boris Johnson announced that he had resigned, and it was reported that the white paper was on pending last summer, when the publication of a white paper, which incorporates proposals on the Gambling Law reform, is approaching.

Subsequent confusion within the Conservative Party and eventually the appointment of Prime Minister Lishi Snack led to a further delay. Lucy Fragers, Secretary of State in charge of culture, media and sports, was appointed in February.

In a speech at the Gambling with Lives Annual Pariamentary Forum held in March, Fraser recognizes that the ministers have once again been replaced, but the government will "immediately frustrate". He promises to make a presentation, "he pledged that the White Paper continued to be an" absolute priority. "

Could cryptocurrency companies fill the gap?

Except for the contracts signed by Crawl and Barnslie in a short period of time, the club still accepts encrypted companies as our savior, with the concerns that gambling sponsorship may be illegal. It has not been excited.

The Soccer Supporter Association has called for soccer authorities to introduce regulatory standards for cryptocurrencies in soccer.

So where else could clubs look, with or without a ban on gambling sponsorship?

According to Tranmare Chairman Mark Parios, the commercial director of the club needs to make more imagination and recognize the value of transactions that reflect the role of the club in the local community.

Primus sponsorship models are more widespread in Argyle, in the case of a food manufacturer, Jinstars, providing local charity organizations the front body of the shirt.

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The impact of gambling front-of-shirt sponsorship ban in the Premier League

The top league clubs have recently agreed to prohibit trading with gambling companies from the 2026-27 season.

Joe Pasinella April 19, 2023

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For many years, gambling sponsorship has become a major source of income for many English Premier League (EPL) clubs.

As a result, bookmakers are always important in the English soccer world, despite the ethical controversy over bookmakers.

Go deeper with GlobalData

Front-of-Shirt Sponsorship in the Top 10 European Soccer Leagues, 2.

Kit Suppliers in Major European Soccer Markets 2022-23 - Analyzing .

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The Gambling industry in the UK is the world's largest market that produces about $ 17. 6 billion (about £ 14. 2 billion) in 2020, and that about 1. 4 million people are estimated to be a problem gambler in the 2020 survey by Yougov. The current problem in the UK regarding gambling addiction is also emphasized.

In the UK, an estimated 3. 6 million people were adversely affected by others' gambling addiction, and 5 million were suffering from gambling addiction.

As of the 2022-23 season, eight out of the current 20 EPL teams have signed a gambling brand and a shirt front sponsor contract, accounting for 40 % of the league. According to Globaldata, the total annual contract is $ 69 million.

Lay's expands the FIFA World Cup sponsor to its own market
Lay's expands the FIFA World Cup sponsor to its own market

In recent years, the British government has strengthened the regulations of gambling advertising, and in October 2023, it has been decided that television advertisements using sports stars and talents have been fully banned. In addition, video game content is expected to be prohibited to protect young viewers from the harsh reality of gambling.

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The main issues between British government and EPL are the vulnerability of young soccer fans who are always exposed to various forms of gambling ads and promotions.

According to a 2019 survey by the Gambling Committee, 36 % of 11 to 1 6-yea r-old children have participated in gambling in the past 12 months, and 11 % have participated in gambling in the past seven days. 。

The advancement of technology and the simplicity of online betting have further worsen the British problems.

The government has approved the EPL that the EPL has decided to ban the front sponsorship of the shirt, which has approved the initiative of Liga Espanola, Spain, to prohibit the publication of a betting brand on a soccer shirt at the start of the 2021-22 season. Continue to follow.

What is the impact on the EPL club?

EPL's eight teams have to find a new front shirt sponsor within the next three years, but the new contract is unlikely to the contract amount of gambling brands, and many clubs may lose sponsor income in the future. There is.

The si x-year contract that Westham United is connected to Betway is worth an estimated annual $ 12. 65 million (about 1. 2 billion yen) and finds an alternative sponsor that provides so much rewarding London clubs. It may be difficult.

Following the ban on gambling shirts at La Liga Espanola last year, 8 clubs found an appropriate sponsor contract, such as Granada, Real Socieda, Arabes, RCD Majorka, Cadis, and Levante, 1 for the 2026-27 season for the 2026-27 season. It is desirable that there is no sponsor.

However, stadium ads, sleeves sponsors, and other shirt branding are not included, so eight clubs will not be very financially affected.

In the future, if there is a strong regulation in terms of sleeve sponsors and advertisements, many clubs will be able to receive financial restrictions, so all EPL clubs will diversify their income and sponsorship portfolios. It will have to be.

The presence of gambling brands in the English soccer world is only fading over time.

Is banned good?

Gambling sponsorship makes gambling acts as usual when watching sports. It is a major step in the right direction that all EPL clubs seek such sponsor ban.

As a whole, the profitability of the betting industry is based on the sacrifice of the British people, and it is said that gambling addiction has recently increased.

As a result, this ban will help reduce the name of this sector in the most common professional sports league in Japan and suppress young people's gambling.

The government hopes that the government will further limit the level of gambling activities in the UK, imposing further restrictions on sleeve sponsors, television advertisements, and the betting ads in the stadium, further reducing the level of gambling activities in the UK.

Image Alex Pantling/Getty Images

All 20 Premier League clubs have collectively agreed to remove betting sponsors from the front of matchday shirts, becoming the first UK sports league to do so.

The proposal has been considered for several months and overlapped with the government's potential bills on gambling reform. As a result, several clubs with betting sponsors are already looking for new kit sponsors.

Currently, the Premier League has eight clubs with shirts sponsors that promote gambling. Many of these clubs, including Newcastle and Brentford, are already looking for sponsorship change, but Aston Villa and Everton have recently agreed to a new shirt agreement with gambling companies. New measures will not start until the 2025/26 season to give these clubs a sponsor contract.

According to a recent report from Glasgow University, more than 700 betting logo can be seen during the match. The consistent presence of gambling companies has a harmful impact outside the pitch, especially the next generation of the country. The shirt sponsorship normalizes betting among young fans watching the game through a more sensible lens.

There are still a lot of things to do to protect soccer fans from gambling addiction, but the league initiatives that eliminate gambling companies from the game are moving forward.

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Premier League Clubs Agree to Remove Betting Sponsors from the Front of Shirts

A much-needed change in English football.

April 13, 2023 writing photo shoot

All 20 Premier League clubs have collectively agreed to remove betting sponsors from the front of matchday shirts, becoming the first UK sports league to do so.

There are still a lot of things to do to protect soccer fans from gambling addiction, but the league initiatives that eliminate gambling companies from the game are moving forward.

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