Should gambling ads be banned?

A group of members beyond the party has called for fully prohibiting betting and gambling ads.

Iron Dunkan Smith rarely conducts moral criticism in the same position as the Labor Party and other middl e-aged lef t-wing political parties, but this week, a report on gamblin g-related damage (gambling among other proposals) The fact that the announcement of advertising has been announced, indicating that it has happened in this field that wants to continue marketing i n-house products.

Gambling advertisements on television for the first time have been legalized for the first time, and the other regulations have been alleviated. However, in the meantime, the amount of advertisements in the sector increased, and in the 2017 Times newspaper report, the industry spent £ 1. 4 billion in the past five years.

In recent years, industry officials have taken ful l-fledged measures to ahead of the situation by suppressing advertising and avoiding regulations. From 2015, each brand began to have a responsible gambling message saying, "If you don't have fun, let's stop," and in 2017, Sky Bet started a campaign specializing in gambling, a responsible gambling. It became.

One year later, shortly after the Labor Party said that if he won the next election, he would introduce the rules of that fact, he agreed that many major brands voluntarily banned TV advertising on sports broadcast. At the same time, SKY promised to limit one advertisement to reduce the amount of gambling ads seen by TV viewers. Kenny Alexander, the GVC owner, the owner of Radbrokes and Coral, has stated that he will agree with the ban on television gambling advertisements before the broadcast time.

Recently, the industry has voluntarily stopped broadcasting advertisements during the blockade, but at the same time, online gambling advertising impressions have increased rapidly.

Many agencies dealing with gambling brands have refused to participate in the article. Perhaps it indicates that protecting the rights of the industry to advertise is a losing battle, regardless of good or evil. The determined attitude of All Party Parliamentary Group (All Party Congress Group) would certainly be persuasive. A group of members beyond the < SPAN> parties called for all of them to completely ban betting and gambling ads.

Iron Dunkan Smith rarely conducts moral criticism in the same position as the Labor Party and other middl e-aged lef t-wing political parties, but this week, a report on gamblin g-related damage (gambling among other proposals) The fact that the announcement of advertising has been announced, indicating that it has happened in this field that wants to continue marketing i n-house products.

Stephen Woodford

Chief executive, Advertising Association

Gambling advertisements on television for the first time have been legalized for the first time, and the other regulations have been alleviated. However, in the meantime, the amount of advertisements in the sector increased, and in the 2017 Times newspaper report, the industry spent £ 1. 4 billion in the past five years.

In recent years, industry officials have taken ful l-fledged measures to ahead of the situation by suppressing advertising and avoiding regulations. From 2015, each brand began to have a responsible gambling message saying, "If you don't have fun, let's stop," and in 2017, Sky Bet started a campaign specializing in gambling, a responsible gambling. It became.

Andrew Gibson

Chief strategy officer, Creature

One year later, shortly after the Labor Party said that if he won the next election, he would introduce the rules of that fact, he agreed that many major brands voluntarily banned TV advertising on sports broadcast. At the same time, SKY promised to limit one advertisement to reduce the amount of gambling ads seen by TV viewers. Kenny Alexander, the GVC owner, the owner of Radbrokes and Coral, has stated that he will agree with the ban on television gambling advertisements before the broadcast time.

Recently, the industry has voluntarily stopped broadcasting advertisements during the blockade, but at the same time, online gambling advertising impressions have increased rapidly.

Many agencies dealing with gambling brands have refused to participate in the article. Perhaps it indicates that protecting the rights of the industry to advertise is a losing battle, regardless of good or evil. The determined attitude of All Party Parliamentary Group (All Party Congress Group) would certainly be persuasive. A group of members beyond the party has called for fully prohibiting betting and gambling ads.

Larissa Vince

Chief executive, Now

Iron Dunkan Smith rarely conducts moral criticism in the same position as the Labor Party and other middl e-aged lef t-wing political parties, but this week, a report on gamblin g-related damage (gambling among other proposals) The fact that the announcement of advertising has been announced, indicating that it has happened in this field that wants to continue marketing i n-house products.

Tom Bazeley

Co-founder, Gaggle

Gambling advertisements on television for the first time have been legalized for the first time, and the other regulations have been alleviated. However, in the meantime, the amount of advertisements in the sector increased, and in the 2017 Times newspaper report, the industry spent £ 1. 4 billion in the past five years.

ASA Ruling on Bonne Terre Ltd t/a Sky Bet

In recent years, industry officials have taken ful l-fledged measures to ahead of the situation by suppressing advertising and avoiding regulations. From 2015, each brand began to have a responsible gambling message saying, "If you don't have fun, let's stop," and in 2017, Sky Bet started a campaign specializing in gambling, a responsible gambling. It became.

Ad description

One year later, shortly after the Labor Party said that if he won the next election, he would introduce the rules of that fact, he agreed that many major brands voluntarily banned TV advertising on sports broadcast. At the same time, SKY promised to limit one advertisement to reduce the amount of gambling ads seen by TV viewers. Kenny Alexander, the GVC owner, the owner of Radbrokes and Coral, has stated that he will agree with the ban on television gambling advertisements before the broadcast time.

Issue

Recently, the industry has voluntarily stopped broadcasting advertisements during the blockade, but at the same time, online gambling advertising impressions have increased rapidly.

Response

Many agencies dealing with gambling brands have refused to participate in the article. Perhaps it indicates that protecting the rights of the industry to advertise is a losing battle, regardless of good or evil. The determined attitude of All Party Parliamentary Group (All Party Congress Group) would certainly be persuasive.

The UK Chief Gambler has famously treated the country's future as a kind of roulette, betting everything on black (although he nearly bet on red). Boris Johnson's reluctance to introduce new government regulation may be to give the industry a break. But should gambling advertising be banned?

Now is the time when it is essential that all parts of the advertising industry hold themselves to the highest standards of responsibility towards the UK, both economically and socially. We call on all gambling operators and their agents to continue to adhere to the strict standards set out by the ASA and the Gambling Commission.

These rules clearly require gambling operators to be socially responsible and to protect vulnerable people and under-18s. These codes are regularly and rigorously reviewed based on evidence. As new evidence emerges, the ASA and the Gambling Commission will consider this and amend the rules if they decide that there is evidence to support a change. We believe that a blanket ban is not necessary at this time. Such measures would have a significant impact on the support of sport, particularly via media channels, enjoyed by millions across the UK.

Creature does not work with gambling brands. This is a stance I have taken over the last 5 years working with gambling brands (I think the facts speak for themselves) and one I have maintained despite the cost to my business. Why? Because I think it is right.

The world of gambling advertising is not a good place.

Because I think gambling advertising will be banned.

Because I think gambling advertising will be banned.

You don't have to watch much live sport (!) to see that we have now entered the dreaded "trust us to be honest" phase in messaging. It may stave off regulation for a while, but it's a phase that always fails eventually. When that happens, starting a company with gambling winnings will not only be a mental problem, but also a problem for the industry.

I tend to get annoyed when calls for advertising bans feel like a headline-grabbing ploy (especially from lawmakers who should be addressing the root of the problem). But this time is an exception. Gambling is a huge, horrible, destructive problem that especially affects the most vulnerable. The actions of too many companies in the gambling industry are morally bankrupt. It is an industry that does not deserve to be allowed to advertise.

Absolutely not. Gambling is one of the things in life that is wickedly fun, but has the potential to be harmful if not consumed responsibly. Just like sex, whiskey, doughnuts, fast driving, buying shoes, playing FIFA, or drinking strong coffee. Those who offer these goods and services have a responsibility to advertise in ways that increase awareness and desire. To do this, we need to dissect what types of advertising should be banned and what types should be encouraged. It may be problematic, but it is not impossible.

The ruling is part of a broader effort to ban gambling advertising that may have a strong appeal to under-18s, under strengthened rules. The ad was identified for investigation based on information collected by the Active Ad Monitoring system, which uses AI to proactively search for online ads that may violate rules.

Assessment

A promotional tweet from Sky Bet posted on February 9, 2023, contained an embedded video clip from the football podcast "The Overlap." The video showed Gary Neville discussing which teams could win the Premier League. The Sky Bet logo was displayed intermittently throughout the video. The final on-screen text read "BROUGHT TO YOU BY SKY BET," followed by the BeGambleAware logo. The caption read, "Gary changing his title prediction? [eyes emoji] Thanks to Man City, @GNev2 seems to have had a change of heart [sweaty grinning emoji] [trophy emoji] Part 3 of the Overlap fan debate is now live [television emoji]."

The ASA challenged whether the advert contained figures which may have a strong appeal to under-18s and therefore breached the code.

Skybet is a wide range of CAPs to make sure that ads are compliant with CAP and BCAP's joint advertising guidance "advertising of gambling and lottery: protection under the age of 18" (B/CAP guidance). He said he worked. They strictly believed that Gary Neville would not appeal to the age of 18.

They feature Sky Bet sponsors, and Neville's YouTube series "THE OVERLAP" features an interview with people who are active in sports, political and business worlds, focusing on soccer. He explained that it was done. They stated that the series was clearly an adult tone, and there was no child.

The episodes featured in tweets are discussions between fans who dealt with themes such as "The influence of Ten Hug (the director of Manchester United) and the football style of Manchester United", and "what is wrong in Riverpool". It was composed of. They pointed out that such criti c-based discussions were judged in the past ASA ruling that they were not strongly appealing to children. According to them, the percentage of overlap viewers was only 1. 2 % between the ages of 13 and 17, down 0. 5 % in advertising episodes. < SPAN> Sky Bet is to make sure that the advertisement is compliant with the CAP and BCAP joint advertising guidance "Gambling and lottery advertisements: under the age of 18" (B/CAP guidance). He said that he worked extensively with CAP. They strictly believed that Gary Neville would not appeal to the age of 18.

They feature Sky Bet sponsors, and Neville's YouTube series "THE OVERLAP" features an interview with people who are active in sports, political and business worlds, focusing on soccer. He explained that it was done. They stated that the series was clearly an adult tone, and there was no child.

The episodes featured in tweets are discussions between fans who dealt with themes such as "The influence of Ten Hug (the director of Manchester United) and the football style of Manchester United", and "what is wrong in Riverpool". It was composed of. They pointed out that such criti c-based discussions were judged in the past ASA ruling that they were not strongly appealing to children. According to them, the percentage of overlap viewers was only 1. 2 % between the ages of 13 and 17, down 0. 5 % in advertising episodes. Skybet is a wide range of CAPs to make sure that ads are compliant with CAP and BCAP's joint advertising guidance "advertising of gambling and lottery: protection under the age of 18" (B/CAP guidance). He said he worked. They strictly believed that Gary Neville would not appeal to the age of 18.

They feature Sky Bet sponsors, and Neville's YouTube series "THE OVERLAP" features an interview with people who are active in sports, political and business worlds, focusing on soccer. He explained that it was done. They stated that the series was clearly an adult tone, and there was no child.

Action

The episodes featured in tweets are discussions between fans who dealt with themes such as "The influence of Ten Hug (the director of Manchester United) and the football style of Manchester United", and "what is wrong in Riverpool". It was composed of. They pointed out that such criti c-based discussions were judged in the past ASA ruling that they were not strongly appealing to children. According to them, the percentage of overlap viewers was only 1. 2 % between the ages of 13 and 17, down 0. 5 % in advertising episodes.

The government is under pressure to ban gambling ads. History shows half-measures don’t work

He was promoted from the youth team in 1991, became a club captain in 2005, and his position continued until he retired in 2011. He attracted attention as one of the "Class of 92", a senior team, who won the 1992 FA Youth Cup and was a great success in Manchester United. However, in 1992, it was more than 30 years ago, more than 10 years ago when the current 1 8-yea r-old was born. In addition, his career as a professional player ended almost 12 years ago in 2011, 18 years old, 5 or 6 years old. They thought that it was in line with the definition of B/CAP guidance "lon g-term retirement", and therefore had a low risk of appealing under the age of 18. Similarly, although he acknowledged that he had participated many times as a national team since 1995, Neville has participated in the last year of his career as an international player, not a member of England since 2007. It was only one game. According to ASA's past ruling, if a retired soccer player turns into a commentator, it is determined that children under the age of 18 cannot be strongly appealing. < SPAN> He was promoted from the Youth Team in 1991, became a club captain in 2005, and his position continued until he retired in 2011. He attracted attention as one of the "Class of 92", a senior team, who won the 1992 FA Youth Cup and was a great success in Manchester United. However, in 1992, it was more than 30 years ago, more than 10 years ago when the current 1 8-yea r-old was born. In addition, his career as a professional player ended almost 12 years ago in 2011, 18 years old, 5 or 6 years old. They thought that it was in line with the definition of B/CAP guidance "lon g-term retirement", and therefore had a low risk of appealing under the age of 18. Similarly, although he acknowledged that he had participated many times as a national team since 1995, Neville has participated in the last year of his career as an international player, not a member of England since 2007. It was only one game. According to ASA's past ruling, if a retired soccer player turns into a commentator, it is determined that children under the age of 18 cannot be strongly appealing. He was promoted from the youth team in 1991, became a club captain in 2005, and his position continued until he retired in 2011. He attracted attention as one of the "Class of 92", a senior team, who won the 1992 FA Youth Cup and was a great success in Manchester United. However, in 1992, it was more than 30 years ago, more than 10 years ago when the current 1 8-yea r-old was born. In addition, his career as a professional player ended almost 12 years ago in 2011, 18 years old, 5 or 6 years old. They thought that it was in line with the definition of B/CAP guidance "lon g-term retirement", and therefore had a low risk of appealing under the age of 18. Similarly, although he acknowledged that he had participated many times as a national team since 1995, Neville has participated in the last year of his career as an international player, not a member of England since 2007. It was only one game. According to ASA's past ruling, if a retired soccer player turns into a commentator, it is determined that children under the age of 18 cannot be strongly appealing.

Partners

They considered Gary Neville to be more widely recognized as a football commentator, political commentator, and successful businessman, and assessed his profile, including his social media profiles, as such before publishing the tweets. As of March 2023, he had 5, 504, 262 followers on Twitter/X, of which 1% were between 13 and 17 years old. Assuming that all of that 1% were UK residents, that would represent just 0. 39% of the UK population under 18 years old. In contrast, 53% of his followers were between 25 and 34 years old. Details of the top 20 topics tweeted by his followers were released. These included US domestic politics, politicians, business, finance, and government agencies. None of these topics were of interest to children's media or topics, and were clearly intended for adults. Of the top five hashtags used by his followers, four were football-related, but the fifth most popular was #generalelectionnow. This indicates that his Twitter/X audience is very mature and politically motivated. They added that at the time the ad was published, Gary Neville was 47 years old and his media profile was consistent with his mature age.

Furthermore, he is known for being outspoken in his political views and has used his social media platforms to cover a wide range of social justice and political issues, even prompting a direct response from the Prime Minister in December 2022. In March 2023, 42% of his 183 tweets were about political matters. He is frequently invited to television shows, news programs and podcasts to discuss political topics. He joined the Labour Party in 2022 and spoke with Sir Keir Starmer at the party conference that year. Sky Bet considered that Mr. Neville is closely associated with political topics and would not appeal to children and young people.

Sky Bet said that Gary Neville does not have active personal accounts on YouTube or Twitch. He provided data showing that 5% of his 1. 6 million Instagram followers are between the ages of 13 and 17. He sent audience demographics for his TikTok and Facebook accounts, but said those platforms do not release data on individuals registered as under 18.

Gary Neville appeared on various TV programs on soccer as a commentator on Sky and ITV. They pointed out that many programs were broadcast during the evening and were unlikely to be a regular view. They provided data on BroadCaster's Audience Research Board (Barb) and emphasized that these programs were overwhelmingly appealing to adults. They repeatedly quoted the ASA ruling based on the grounds, as the strong attractions of soccer are hardly imagined to be a criti c-based discussion, mainly soccer games. Neville's Sky Sports's "The Gary Neville Podcast", which looks back on the previous weekend soccer game, could not provide population statistical data, but this program focuses only on criticism. So I thought it was not a strong appeal to the children.

Except for work as a critic, Garry Neville appeared in the SKY's "CLASS OF 92" series and aired a TV documentary about Salford FC. According to Sky Bet, these programs focused on the daily management and management of the club, so it was for adults. They provided Barb data and proved their overwhelming adult appeal. Mr. Neville also hosted the Sky television program "Soccer Box" and interviewed retired soccer players about his career, but Sky Bettes strongly appeal to children. I thought it wasn't. He appeared in a on e-shot documentary called "Gary Neville in Qatar" before the 2022 World Cup. Sky Bet could not get population statistical data from Amazon, which is currently broadcasting this program, but this program has been broadcast on a platform exclusively for subscriber and is working on mature themes. Therefore, I thought that the possibility of appealing to the children was very low. In November 2022, he appeared as a guest presenter on the satire political panel program "HAVE I Got News for You". Skybet sent data to BARB and emphasized that the program appeals to children is very limited.

Advertising normalises gambling

They have evaluated his current and past en d-seminars, including Castore (hig h-performance sports wear brands for athletes), "Daily Mail" paper, columns in "telegraph", and many books. 。 He was the owner of a real estate investment company and a c o-owner of a hospitality management company, and was also known as a successful businessman. He was a c o-owner of the EFL League 2 Salford City, and he was also a former CEO, so he would not be able to appeal to children under the age of 18 because he was behind the club in the lower league. I was thinking.

They said Gary Neville has been a Sky Bet brand ambassador since 2018, and has been widely recognized for the connection with Sky Bet products targeting adults. Promotional tweets have confirmed that they were registered as 25 years old, were interested in sports, and were targeting users who were likely to be interested in overlap.

Twitter/X believes that the ad does not violate the current policy and has not received any complaints about the ad.

Since October 1, 2022, in CAP code, marketing and communication of gambling products is especially appealing to children and young people by reflecting the youth culture and linking with youth culture. It is not necessary. In addition, there must not be a person under the age of 18 or a character that is likely to be a model, or a person who appeals strongly under the age of 18.

The inquiry

ASA submits evidence that the advertiser identifies a person or character that is commonly known in the context of the advertising, and uses appropriate data sources and information to evaluate the level that is likely to appeal under the age of 18. I expected to do it. We have acknowledged that this ad was targeted at the age of 25, but this rule was published in media that could not be completely excluded from viewers under the age of 18 because the user sel f-reported the age at the time of registration. It was necessary to comply with. < SPAN> They are the current and past en d-rounds, including a partnership with Castore (hig h-performance sportwear brand for athletes), "Daily Mail" paper, columns in "telegraph", and many books Is evaluated. He was the owner of a real estate investment company and a c o-owner of a hospitality management company, and was also known as a successful businessman. He was a c o-owner of the EFL League 2 Salford City, and he was also a former CEO, so he would not be able to appeal to children under the age of 18 because he was behind the club in the lower league. I was thinking.

They said Gary Neville has been a Sky Bet brand ambassador since 2018, and has been widely recognized for the connection with Sky Bet products targeting adults. Promotional tweets have confirmed that they were registered as 25 years old, were interested in sports, and were targeting users who were likely to be interested in overlap.

Twitter/X believes that the ad does not violate the current policy and has not received any complaints about the ad.

Since October 1, 2022, in CAP code, marketing and communication of gambling products is especially appealing to children and young people by reflecting the youth culture and linking with youth culture. It is not necessary. In addition, there must not be a person under the age of 18 or a character that is likely to be a model, or a person who appeals strongly under the age of 18.

ASA submits evidence that the advertiser identifies a person or character that is commonly known in the context of the advertising, and uses appropriate data sources and information to evaluate the level that is likely to appeal under the age of 18. I expected to do it. We have acknowledged that this ad was targeted at the age of 25, but this rule was published in media that could not be completely excluded from viewers under the age of 18 because the user sel f-reported the age at the time of registration. It was necessary to comply with. They have evaluated his current and past en d-seminars, including Castore (hig h-performance sports wear brands for athletes), "Daily Mail" paper, columns in "telegraph", and many books. 。 He was the owner of a real estate investment company and a c o-owner of a hospitality management company, and was also known as a successful businessman. He was a c o-owner of the EFL League 2 Salford City, and he was also a former CEO, so he would not be able to appeal to children under the age of 18 because he was behind the club in the lower league. I was thinking.

They said Gary Neville has been a Sky Bet brand ambassador since 2018, and has been widely recognized for the connection with Sky Bet products targeting adults. Promotional tweets have confirmed that they were registered as 25 years old, were interested in sports, and were targeting users who were likely to be interested in overlap.

Twitter/X believes that the ad does not violate the current policy and has not received any complaints about the ad.

Since October 1, 2022, in CAP code, marketing and communication of gambling products is especially appealing to children and young people by reflecting the youth culture and linking with youth culture. It is not necessary. In addition, there must not be a person under the age of 18 or a character that is likely to be a model, or a person who appeals strongly under the age of 18.

ASA submits evidence that the advertiser identifies a person or character that is commonly known in the context of the advertising, and uses appropriate data sources and information to evaluate the level that is likely to appeal under the age of 18. I expected to do it. We have acknowledged that this ad was targeted at the age of 25, but this rule was published in media that could not be completely excluded from viewers under the age of 18 because the user sel f-reported the age at the time of registration. It was necessary to comply with.

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We won two titles in the Premier League in the long club carrier and two titles in the Champions League, as Garry Neville had been fame as the Premier League and England national soccer players. He acknowledged that he had participated in three European championships and two World Cups. However, he retired from the Premier League in 2011 and has not played as the England national team since 2007. Therefore, at the time this ad was published, it was thought that it was not strongly appealing to children and young people from his career as a soccer player. At present, he believed that he was widely recognized as a TV sports critic. In the B/CAP guidance, retired soccer players who have turned into critics classify that there is a high possibility that there is a "medium risk" that appeals to the age of under the age of 18, based on social profiles and other media profiles. He states that it will be evaluated. Therefore, we evaluated this criterion whether Neville is likely to appeal under the age of 18.

He was a famous critic of Sky Sports and appeared on various programs. He also appeared on ITV's soccer program, including the World Cup broadcast. The Barb data did not know that the viewers of these performances were a large percentage of the viewers under the age of 18. Also, some programs were broadcast late at 9:00 pm, and it was considered unlikely that these programs would be regularly viewed by children. He also appeared as a commentator in the Sky Premier League broadcast, and acknowledged that the broadcast of the Premier League could be strongly appealed to the age of 18 along with the World Cup broadcast. However, the role of Gary Neville is one of the groups of critics and commentators, and the discussions and tactics are far from the match, so young people are direct participants, thereby. He thought he would not be the same as the role of players and directors who are likely to be a longing or influential person for them. Therefore, I thought it would be unlikely that his appearance in such a context would have a strong attraction for young people under the age of 18.

We thought that the roles of Gary Neville commercial partnerships and soccer critics were for adults. He also believed that the TV programs and podcasts he appeared are mainly for adult viewers, and are unlikely to be strongly appealing to young viewers.

Neville did not have a personal account on YouTube, Twitch, and SnapChat, but posted on Tiktok, Facebook, Instagram, and Twitter/X regularly. However, he posted on Tiktok, Facebook, Instagram, and Twitter/X regularly. The number of followers under the age of 18 on Tiktok and Facebook is unknown, but 5 % of his 1. 6 million Instagram followers have been registered as under 18, and the number is 80, 000. Of the 5, 504, 262 Twitter/X followers, 1 % are registered under the age of 18, which is equivalent to more than 55, 000 followers. Thus, at least 135, 000 followers under the age of 18, with his active social media accounts as a whole. In the BCAP guidance, "... As determined by quantitative or qualitative analysis, the followers of a generally high social media under the age of 18 are considered to be a" strong "indicator. It is highly possible. " We believe that the absolute number of followers under the age of 18 is considerable, although the total number of followers of his Instagram and Twitter / X is a small number of followers. Therefore, we believed that he had so many social media followers under the age of 18, so he was essentially appealing to the age of 18.

Therefore, he concluded that the ad was irresponsible and violated the code.

The advertisement violated the CAP code (12th edition) rules 16. 1, 16. 3, and 16. 3. 12 (gambling).

Do sporting codes need the money?

This ad shall not be posted again in the current form. He told BONNE TERRE LTD T/A Sky Bet that he would not appear in the advertisement of a person or character that appeals to under the age of 18 in the future. < SPAN> Neville did not have a YouTube, Twitch, or Snapchat personal account, but posted on Tiktok, Facebook, Instagram, and Twitter/X regularly. However, he posted on Tiktok, Facebook, Instagram, and Twitter/X regularly. The number of followers under the age of 18 on Tiktok and Facebook is unknown, but 5 % of his 1. 6 million Instagram followers have been registered as under 18, and the number is 80, 000. Of the 5, 504, 262 Twitter/X followers, 1 % are registered under the age of 18, which is equivalent to more than 55, 000 followers. Thus, at least 135, 000 followers under the age of 18, with his active social media accounts as a whole. In the BCAP guidance, "... As determined by quantitative or qualitative analysis, the followers of a generally high social media under the age of 18 are considered to be a" strong "indicator. It is highly possible. " We believe that the absolute number of followers under the age of 18 is a considerable number, although the total number of followers of his Instagram and Twitter / X is a small number of followers under the age of 18. Therefore, we believed that he had so many social media followers under the age of 18, so he was essentially appealing to the age of 18.

Therefore, he concluded that the ad was irresponsible and violated the code.

The advertisement violated the CAP code (12th edition) rules 16. 1, 16. 3, and 16. 3. 12 (gambling).

This ad shall not be posted again in the current form. He told BONNE TERRE LTD T/A Sky Bet that he would not appear in the advertisement of a person or character that appeals to under the age of 18 in the future. Neville did not have a personal account on YouTube, Twitch, and SnapChat, but posted on Tiktok, Facebook, Instagram, and Twitter/X regularly. However, he posted on Tiktok, Facebook, Instagram, and Twitter/X regularly. The number of followers under the age of 18 on Tiktok and Facebook is unknown, but 5 % of his 1. 6 million Instagram followers have been registered as under 18, and the number is 80, 000. Of the 5, 504, 262 Twitter/X followers, 1 % are registered under the age of 18, which is equivalent to more than 55, 000 followers. Thus, at least 135, 000 followers under the age of 18, with his active social media accounts as a whole. In the BCAP guidance, "... As determined by quantitative or qualitative analysis, the followers of a generally high social media under the age of 18 are considered to be a" strong "indicator. It is highly possible. " We believe that the absolute number of followers under the age of 18 is considerable, although the total number of followers of his Instagram and Twitter / X is a small number of followers. Therefore, we believed that he had so many social media followers under the age of 18, so he was essentially appealing to the age of 18.

Therefore, he concluded that the ad was irresponsible and violated the code.

The advertisement violated the CAP code (12th edition) rules 16. 1, 16. 3, and 16. 3. 12 (gambling).

Where to from here

This ad shall not be posted again in the current form. He told BONNE TERRE LTD T/A Sky Bet that he would not appear in the advertisement of a person or character that appeals to under the age of 18 in the future.

Charles Livingstone has received funding from the Victorian Responsible Gambling Foundation, the (former) Victorian Gambling Inquiry Commission, the South Australian Independent Gambling Authority (funded by a research grant from gambling tax revenues), the Australian and New Zealand School of Government, the Alcohol Research and Education Foundation and non-governmental organisations to conduct research on various aspects of poker machine gambling, including regulatory reform, existing harm minimisation practices and the technical characteristics of gambling forms. He has received travel and support funding from the Alberta Problem Gambling Institute, the Finnish Public Health Institute, the Finnish Alcohol Research Foundation, the Ontario Problem Gambling Research Board, the Turkish Red Crescent and the New Zealand Problem Gambling Foundation. He is the Principal Investigator of an Australian Research Council funded project investigating mechanisms of government influence by the tobacco, alcohol and gambling industries. He has consulted for local government and non-governmental organisations in Australia and the UK seeking to limit or reduce the concentration of poker machines and their impact on gambling, and served as a member of the Australian Government's Ministerial Expert Advisory Group on Gambling in 2010-11. He is a member of the Lancet Public Health Commission on Gambling, and Monash University is a founding partner and funder of The Conversation AU.

• The Federal Government will respond to a parliamentary inquiry into online gambling.
• The inquiry, led last year by the late Labor MP Peta Murphy, recommended a three-year phase-out of gambling advertising, leading to a total ban.
• However, reports suggest the Government will stick to a partial ban, which would remove gambling from social media and ban advertising within an hour before and after sporting events.

How effective will a partial ban be? History shows it may not be enough. Charles Livingstone has received funding from the Victorian Foundation for Responsible Gambling, the (former) Victorian Gambling Inquiry Commission, the South Australian Independent Gambling Authority (funded by a research grant from gambling tax revenues), the Australian and New Zealand School of Government, the Alcohol Research and Education Foundation and non-governmental organisations to conduct research on various aspects of poker machine gambling, including regulatory reform, existing harm minimisation practices and the technical characteristics of gambling forms. He has received travel and contribution funding from the Alberta Institute for Problem Gambling, the Finnish Public Health Institute, the Finnish Alcohol Research Foundation, the Ontario Problem Gambling Research Board, the Turkish Red Crescent and the New Zealand Problem Gambling Foundation. He is the Principal Investigator of an Australian Research Council funded project investigating the mechanisms of government influence by the tobacco, alcohol and gambling industries. He has consulted for local government and non-governmental organisations in Australia and the UK seeking to limit or reduce the concentration of poker machines and their impact on gambling, and served as a member of the Australian Government's Ministerial Expert Advisory Group on Gambling in 2010-11. A member of the Lancet Public Health Commission on Gambling, Monash University is a founding partner and funder of The Conversation AU. The Federal Government will respond to a parliamentary inquiry into online gambling. Led last year by the late Labor MP Peta Murphy, the inquiry recommended a three-year phase-out of gambling advertising, leading to a total ban. However, reports suggest the government will stick to a partial ban, which would remove gambling from social media and ban advertising within an hour before and after sporting matches. How effective will a partial ban be? History shows that it may not be enough. Charles Livingstone is funded by the Victorian Responsible Gambling Foundation, the (former) Victorian Gambling Commission of Inquiry, the South Australian Independent Gambling Authority (whose funding comes from a mortgage of gambling tax revenues for research purposes), the Australian and New Zealand School of Government, the Alcohol Research and Education Foundation and non-governmental organisations, and is conducting research into various aspects of poker machine gambling, including regulatory reform, existing harm minimisation practices and the technical characteristics of the gambling form. He has received travel and collaboration funding from the Alberta Institute for Problem Gambling, the Finnish Public Health Institute, the Finnish Alcohol Research Foundation, the Ontario Problem Gambling Research Board, the Turkish Red Crescent, and the New Zealand Problem Gambling Foundation. He is the principal investigator of an Australian Research Council-funded project studying the mechanisms of government influence by the tobacco, alcohol, and gambling industries. He has consulted with local governments and non-governmental organizations in Australia and the UK seeking to limit or reduce the concentration of poker machines and their impact on gambling, and served as a member of the Australian Government's Ministerial Expert Advisory Group on Gambling in 2010-11. He is a member of the Lancet Public Health Commission on Gambling, and Monash University is a founding partner and funder of The Conversation AU. The federal government will respond to a parliamentary inquiry into online gambling. Led by the late Labor MP Peta Murphy last year, the inquiry recommended a three-year phase-out of gambling advertising, leading to a total ban. However, there are reports that the government may stick to a partial ban. This would ban gambling from social media and ban advertising within an hour before and after sports matches.

How effective will a partial ban be? History shows that it may not be enough.

Advertising is one way to normalize harmful products such as gambling. Marketing such as sponsorship, recommendation of celebrities, and charity donations is also used.

• Alcohol, tobacco, and gambling industries use the same tricks.
• The impact on young people is enormous. Many studies have pointed out the relevance of cigarette advertising and young smoking rates. According to a similar survey, young people in contact with gambling marketing are likely to experience gambling and harm.
• At least 70 % of Australians oppose gambling ads.
• Murphy began an online gambling survey in September 2022. The committee has expressed concern about the effects of online gambling platforms in the life of Australian people, especially on children and young people.
• In the report published in June 2023, a committee, consisting of the Jingan Party and the cros s-bench, made 31 proposals.
• Among them, there were four steps to completely abolish gambling ads.
• Advertising restrictions start immediately and increase over three years. Along with the rules of radio and stadiums, online advertising restrictions will be introduced. For example, at one stage, advertising is prohibited on a commercial radio during school or school hours. At another stage, it is prohibited to display ads one hour before and after the sports broadcast.
• Murphy reforms prohibit gambling signs on the field and sports uniform logo.