The Best Time to Post on Facebook in 2024 Explained

We analyzed thousands of Facebook posts by companies of all sizes and found the ultimate best timing to post on Facebook.

Hannah McRedi July 18, 2024

Table of Contents

nice! Are you looking for the best timing to post on Facebook to maximize comments, share, and results?

The strategic posting of the audience at the most interesting time of your content is one of the easiest victorys that social media managers can be used.

And the timing is not all, but not zero. Let's introduce the best time and day of the week to post on Facebook.

Click here if you want to know more about posting on the P. S. Meta platform. Click here for the best time for posting to Instagram.

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What time is the best time to post on Facebook in 2024?

We analyzed thousands of posts on social media, deeply dig into industry data, and decided:

The best time to share on Facebook is 7:00 am on Tuesday (Pacific Standard Time).

Of course, when planning these posting time, you need to consider the time zone where the audience lives.

For example, Hootsuite social teams prefer to post in both the eastern and Pacific Oceans of North America, where many Hootsuite Facebook followers live.

In other words, PST 6:15 am, PST 9:15 am, PST 12:00 pm to 12:30 pm is the best posting time for this time.

For the west coast followers, this first time seems to be very fast, but keep in mind that in major cities in Toronto and New York, it is already 9:15 am. 。

In other words, it is ideal for followers during the eastern hours to reach during the time when they are drinking coffee. Viewers in the UK and Europe can also reach in the middle of the afternoon, which is still at work.

"Hootsuite's social marketing coordinator Irene Kokkk says," I have set up post schedules in various times to enhance the possibility that posts will be viewed by various followers. "

Bonus: Always get the latest social media image size cheat sheet. This free resource includes the recommended size of all types of images in all major networks.

What time is best to post on Facebook by day of the week?

In addition to the best time, you need to consider the most reasonable day of the week to publish content.

For example, the Hootsuite social team discovered that Monday to Wednesday is the most effective day of posting to Facebook.

That doesn't mean that Hootsuite only posts on Wednesday to Wednesday. You only need to strategically consider how to increase the relevance and how to enhance engagement on a no n-peak day.

Hootsuite's social media marketing coordinator Irene Kuok supplements that a specific copywriting technique can increase engagement other than the peak day:

"By writing a copy that is relevant to the day of the week, you can enhance the engagement." For example, a post like a PSA in the morning of Friday:, for example, on Friday morning, "PSA: on weekends. Don't forget the post schedule. "

Based on the Facebook heat map during the time when the Hootsuite fan is online, we will introduce the best time to post to Facebook. (Let's find your own Facebook heat map using the best time tools for posting Hootsuite).

The best time to post on Facebook on Monday

The best time for posting Facebook on Monday is 8:00 am, the Pacific Standard Time. Most Facebook users will return to the daily condition of this time, drink coffee in the morning, and do the last scroll before the work bell rings.

The best time to post on Facebook on Tuesday

The best time to post to Facebook on Tuesday is 7:00 am, the Pacific Standard Time. According to our analysis, Facebook engagement is higher on Tuesday than any day.

The best time to post on Facebook on Wednesday

The best time to post to Facebook on Wednesday is 7:00 am, the Pacific Standard Time. Do you notice this trend? Especially on the West Coast, Facebook is the most popular scrolling in the morning and is not popular in the early afternoon.

The best time to post on Facebook on Thursday

The best time to post to Facebook on Thursday is 8:00 am, the Pacific Standard Time. When did you last a coffee and scroll combo?

The best time to post on Facebook on Friday

The best time to post on Facebook on Friday is 7:00 am, the Pacific Standard Time. In general, engagement begins to fall as you approach the weekend. However, Facebook users are consistent and continued to maintain high performance on the social media platform in the morning.

The best time to post on Facebook on Saturday

The best time to post on Facebook on Saturday is 10 am, the Pacific Standard Time. Of course, like other social networks, posting on weekends tends to be the lowest.

Nevertheless, in this time, there may be few competitions for the centerpiece. There is no loss.

The best time to post on Facebook on Sunday

The best time to post on Facebook on Sunday is 11 am, the Pacific Standard Time. Are you sleeping on Sunday? So is your audience.

Wait for a post until the morning to give viewers a chance to get up and calm down.

Why does timing matter when posting on Facebook?

Think of a posting time as planning an event. Planning an event in the middle of the night will reduce the number of invited guests than choosing a day or evening time when more people are waking up and participating.

Similarly, engagement on social channels is determined by target audience activities. If they are not online, they cannot interact with your brand.

So when is the best timing to post on Facebook? Theoretically, the answer is easy: the best day and time for posting on Facebook is when your followers are more likely to be online.

This is the most likely time for the audience to see your content and engage, and send important signals to the Facebook algorithm to expand your posting reach.

In fact, it's a bit more complicated because your audience is not always online at the same time than anyone else.

If you add different social behavior on time, weekdays and weekends, it will be a little annoying.

The following is an important factor to consider:

• Facebook is the world's most popular social network.
• Submit the average Facebook page five times a day.
• Users spend nearly 20 hours a month on Facebook.
• Millennials account for almost half of Facebook users.
• Only 19 % of teens use Facebook every day.

Fortunately, there are wonderful tools that help you know the day and time of the best post on your Facebook page.

These are explained in the last section of this article. For now, here are the general guidelines used when planning a Facebook posting strategy.

What affects the best time to post on Facebook?

The best timing for Facebook posting will vary depending on the business. Here are some points to keep in mind when planning a post cycle.

Your unique audience

Audience behavior is one of the major factors that determine the best time for Facebook posting.

Is your audience working on a standard schedule from 9:00 to 5:00 from Monday to Friday? If so, your audience is the most active at night than during the day.

Or you may be a ful l-time housewife who checks Facebook all day. Understanding the time your audience is online can help you to get the posting timing to get the maximum engagement.

When planning a Facebook post, consider the following:

• Age: How to use Facebook varies depending on the age group. Millennials account for almost half of Facebook users, but teens in middle and low income tend to use Facebook more than teens in hig h-income families.
• Work: Professionals may check Facebook in commuting hours, lunch breaks, evening. Flextime and no n-regular employees use Facebook throughout a day.
• Location Location matters. Posting at times that correspond to where your audience is located ensures your content reaches them when they are online. If your audience is global, consider posting at times that cover multiple time zones.

Your industry

Different industries have different peak engagement times. So how do you know when your audience is online? Start by leveraging your competitors’ data.

Start by conducting a social media competitive analysis, which looks at your competitors’ posting schedules and engagement rates to identify patterns and opportunities.

Here’s how to do it:

• Identify your key competitors: Choose competitors who serve a similar audience and offer a similar product.
• Track posting times: Record the times of day and days of the week they post.
• Measure engagement: Observe likes, comments, shares, and other engagement metrics.
• Identify patterns: Look for trends in your posts and engagement. Are there certain times of day or days of the week when posts consistently perform well?

Pro Tip: Use Hootsuite’s Industry Benchmarking tool to see when your competitors in your field post and get high engagement. This can give you valuable insights into the best times to schedule your own posts.

Updates to the Facebook algorithm

Over the years, Facebook has continued to refine its algorithm, tweaking and updating its ranking signals to surface the content that matters most to users.

Understanding how the algorithm works can help you use it to your advantage. And time your Facebook posts to get more engagement.

As of 2024, Facebook’s algorithm is based on four main ranking signals:

1. Source: The algorithm prioritizes content from sources you interact with frequently. This includes posts from friends, pages you follow, and businesses your audience regularly engages with.
2. Type of content: Your interaction history determines the type of content your audience sees more of. If you engage a lot with videos, you’ll see more videos in your feed. Similarly, if you interact with photos and text updates, they’ll appear more frequently.
3. Likelihood of engagement: An algorithm predicts the likelihood that a user will engage with a particular post. Factors such as past interactions (likes, comments, shares), type of post, and content relevance influence this prediction. Posts with high predicted engagement are prioritized in the feed.
4. Potential for Meaningful Interactions: Facebook aims to foster meaningful social interactions. Therefore, posts that are likely to generate valuable interactions between users, such as comments, shares, and replies, are ranked higher. This prioritizes content that creates conversations and connections.

Geographical trends and events

Geographic trends and events can have a big impact on the time your audience is online and how they engage with your posts.

Local holidays and events, and even weather, can affect when people use Facebook.

For example, if there is a big event like a soccer game or music festival in your area, your audience might go online more frequently to share their experiences and connect with friends.

Also, during Ramadan (the fasting month), food-related posts might be better or worse depending on the time of day.

Holidays can also play an important role. During the holiday season, people might be more active online looking for gift ideas, shopping deals, and holiday recipes. Conversely, they might spend more time with their families and less time on social media.

Pro Tip Keep an eye on local and global events that may affect your audience’s online habits with Hootsuite’s complete list of social media holidays.

Take advantage of increased activity during these times and adjust your posting schedule accordingly.

How to find your unique best time to post on Facebook with Hootsuite

Figuring out the best time to post on Facebook can make a big difference in how many people see your content and engage with it.

Hootsuite has handy tools to make this whole process easier: Best Time to Publish and Composer Suggested Time.

Best Time to Publish

Hootsuite’s Best Time to Publish feature simplifies scheduling by analyzing past performance and your audience’s engagement patterns. Based on this data, it suggests the best time to post on Facebook.

Here’s how to use Best Time to Publish:

Open your Hootsuite dashboard and go to Analytics.

Select Best Time to Publish from the menu on the left.

Select your Facebook Page from the dropdown menu. Then, select the Page you want to see data for.

Best Time to Post will show you a custom-made heatmap of the times of day your audience is most likely to be online. You'll also get recommendations for the best days and times to post on Facebook.

Recommended Times in Composer

As you draft your post, Hootsuite's Composer Time Suggestions will show you the best time to post on Facebook based on your audience and industry data, as well as global trends.

To use Composer Time Suggestions:

Check the "Schedule for Later" button at the bottom right of the screen while drafting the post in Composer.

When you select the date you want to post, Hootsuite displays various recommended time based on audience data and engagement.

Select a recommended time or select a custom time that suits your social media strategy.

Remember to review social media analysis regularly to see how time and day will affect engagement.

Checklist on how to get the most reach on Facebook

1. Understand what your audience wants to see

Facebook indicates that "meaningful, relevant, useful" content is prioritized. So what exactly does that mean?

• Significance: Content that users want to talk to friends and their families, content (based on past actions), and videos that make users want to read over time. The overall engagement is also included here.
• Relevible: Content has a priority depending on who you are engaging with, in general, what type of content you like, and how much interaction you have collected from other users.
• Professional: Content that depends on the user, but someone feels "new, interesting, and useful".

Understanding what is meaningful, relevant, and useful for a specific audience means that you need to understand the unique interests and behaviors. Audience research can help clarify these characteristics.

2. Create accurate and authentic content

Facebook states that "Facebook people evaluate real content accurately and real content." It also states that people "I think they are real" are ranked high in the algorithm. On the other hand, people are trying to lower the rankings of posts that people think are "misleading, sensational, spam."

Here are some hints to inform the algorithm that your content is accurate and genuine:

• Get a clear headline: Make sure you explain what users find in your post. You can devise the caption of the post, but do not use clickbaits or misleading titles.
• To be truth: Simply put, let's convey the truth. Stop sensational expressions, exaggeration, and obvious lies.

Conversely, there are some things to avoid:

• Contents that hinder local safety, such as violence, sel f-harm, and the use of regulated products.
• Content that claims low quality health and money, such as miraculous treatments and gathering fraud.
• Content without originality and no n-attributed news content
• False claims and incorrect information
• Avoid Facebook algorithm words, such as racist, hatred and violent expressions

3. Don’t try to manipulate the algorithm

But wait, isn’t this article all about how to game the algorithm? No, this article is about understanding how the algorithm works so you know what Facebook thinks is valuable to users.

It’s up to you to work out how that overall principle applies to your specific audience. And create content that resonates with them and sends a positive ranking signal to the algorithm.

Trying to manipulate the algorithm to get more distribution than your content is worth is a big no-no. This might include paying for engagement or comments or engaging in other black hat tactics (or “fraudulent shares”) to manipulate reach.

Facebook is specifically working to limit the distribution of clickbait, engagement bait, and deceptive landing pages, so trying to game the algorithm with these tactics will only work against you. Buying likes could also reduce your distribution.

And the new feed preference controls give users the power to report, block, and hide content they find irrelevant. Even if Facebook moderators don’t catch you cheating, your audience probably will.

The simple message here: work with the algorithm, not against it.

4. Engage with your audience

Facebook’s algorithm prioritizes posts from Pages with which users have had meaningful interactions in the past. This means that increasing replies is key.

If someone took the time to comment on your post, don’t waste that opportunity. By replying, you increase the chances that they will comment on your posts in the future. This, of course, sends more enticing engagement signals to the algorithm. Ignore them and they’ll respond with silence.

Pro tip: Whether you’re a solopreneur or have a whole team of community managers, Hootsuite Inbox makes it super easy to manage these conversations at scale.

5. Get your audience to engage with each other

Remember when I said that the algorithm values ​​content that people want to share and discuss with their friends? Well, a pretty easy way to send that signal is for people to share your content and discuss it with their friends.

According to Facebook, if a post sparks a lot of conversation among a user’s friends, the algorithm applies “action bump logic” to make the post visible to the user again.

Check out these Facebook engagement tips to get your audience to share and discuss.

6. Post at the right time

Facebook’s algorithm helps people see your content even if they weren’t online when it was first posted. But as we’ve emphasized throughout this article, engagement is a key signal of a post’s potential value. And if you post when the larger audience is online, you’re most likely to get engagement, especially that all-important initial engagement.

Simply put, posting at the right time maximizes the chances that your post will be seen, even by people who weren’t online when you posted!

This is such an important topic that we’ve dedicated an article to understanding the best time to post on Facebook.

Also, Hootsuite’s Best Time to Publish tool (built into Hootsuite Composer) and Hootsuite Analytics can show you the recommended time to share your next post to maximize engagement with a given follower.

7. Don’t forget the basic status post

When trying to boost your engagement numbers, it can be tempting to look for complicated Facebook algorithm hacks. But don’t forget about the humble status post (a post with no photos, videos, or links).

According to Hootsuite research, status posts have the highest average engagement rate: 0. 11%. Photo posts are slightly higher at 0. 12%. Video and link posts are significantly lower at 0. 08% and 0. 04%, respectively.

We’re not saying you should make your entire Facebook page out of status posts, but they can be an effective way to communicate simple information and get top-tier engagement scores.

8. Expand your reach via your best advocates

Your employees may have more credibility and authority in Facebook’s algorithm than your brand page. This is because employees have more credibility and authority with their own followers and friends.

If you empower your employees to share your brand’s content to their own circles, you can exponentially expand your potential reach. With Hootsuite Amplify, you can make it easy for employees to share pre-approved content to their own social channels.

Affiliate marketing is another great group of advocates to help you expand your reach and build brand credibility. Provide them with resources and training, help them spread the word on Facebook, and expand your target audience through their own algorithmic signals.

9. Collaborate with influencers

Just as your employees can expand their reach, so can influencers. Working with influencers who have large, engaged followings signals to Facebook's algorithm that your content is authoritative and relevant.

Before collaborating with an influencer, do your research to ensure they align with your brand and have engaged followers. That way, their posts about your brand are authentic and resonate with your followers.

10. Monitor analytics and Facebook insights

The best way to understand Facebook's algorithm is to track and measure your own performance. By monitoring your analytics and insights, you can identify trends and patterns in engagement for specific pages.

You can then use this data to adjust and optimize your content strategy to get closer to the content that resonates most with your audience.

Tip: With Hootsuite Analytics, you can easily monitor your Facebook post data and track your page's performance over time. You can also compare your metrics against industry benchmarks to better understand how you stack up against your competitors.

Get personalized recommendations for the best times to post on each network and manage your Facebook presence alongside your other social channels with Hootsuite. Schedule and publish posts, engage your audience, and measure performance from a single dashboard. Try it for free today.

Improve your social media activity with Hootsuite, your all-in-one social media tool. Stay on top, grow and beat the competition.

What is FB.GG? Meet Facebook’s new website dedicated to live-streaming video games

FACEBOOK has launched a new spin-off site that lets you watch and live stream video games: FB. GG.

It's a clear attempt by the tech giant to win back some of the young people fleeing social networks for cool apps like Instagram and Snapchat.

The new website lets you live stream video games to the world Credit: The Sun / Facebook Don't be surprised, Fortnite is now the most streamed game on Facebook Credit: The Sun / Facebook

FB. GG adopts the boxy blue and white look that is Facebook's core design.

And it's sure to rival the popular game streaming services already in existence, such as Amazon's Twitch and Google's YouTube Gaming.

With estimates that young gamers spend more than three hours a week watching other people play, FB. GG seems like a smart enough idea.

The "GG" part of the name stands for "good game," a common gamer slang that is usually uttered at the end of a multiplayer match.

Streamers can share live footage of themselves along with footage of the game they're playing. Credit: The Sun / Facebook

Currently, the most streamed and most watched video game on FB. GG is "Fortnite."

Fort Knight is a Battle Royal shooting game that swept the world and enliven British youth.

At the time of the writing, Fortnite has less than 3, 000 live streams and the number of views is over 238, 000.

In fact, four of the top five of the liv e-distributed Facebook games are "Battle Royal" games like Fort Knight.

The genre is to drop the player on the mult i-player map and fight in death until you become the last one.

Credit: The Sun / Facebook is displayed on the video game stream to chat about game play

Facebook is trying to use a huge market to watch people playing video games in FB. GG.

Currently, Amazon's Twitch. tv is probably the most famous game streaming site.

Last year, gamers watched 355 billion minutes of gameplay from more than 2 million distributors.

More than 15 million people visit this site every day, ELEAGUE's Counter-Strike: Global Offense Major Grand Final Tournament

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The viewers of video games are mainly young and teenagers.

Facebook wants to acquire this market because social networks are struggling to maintain the youngest users.

In February, it became clear that Facebook lost 700, 000, 12 to 24 years old, compared to 2017.

According to a recent Pew Research survey, 51 % of the United States 13 to 17 years old used Facebook, 71 % in 2015.

If you look at this new feature, do you want to be a game streamer? Did you quit your job and play Fort Knight all day? Please tell me in comments!

We will pay for your article! Do you have a story to the sun online news team? Please email tips@the-sun. co. uk or call 0207 782 4368. The video is also charged. Click here to upload it.

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