Three decades of games industry consolidation

Because of the pandemic (global trends), I had already lost my sense of day and time. However, on the last day of the month, Sony announced the acquisition of a bungee of $ 3. 6 billion. I feel like it was closed on the snow. Because of that, I had no choice but to turn myself on the moon.

It was good in February (TGIF).

Anyway, this week's announcement acquired Insomniac Games for $ 220 million in 2019, purchased $ 400 million in Bilibili in China in 2020, and 200 million to Epic Games last April. Incorporating the dollar, acquiring a CRUNCHYROLL for $ 1. 2 billion in August 2021, and finally acquiring a minority of Discord, Scopely, and Devolver Digital. It is the continuation of Sony's strategy. Fu. Sony, a consumer electronics manufacturer, has entered the entertainment market such as video and music to promote the purchase of television and audio equipment.

What is not very discussed is the shortage of imminent human resources in the industry. Headings take up IPs and valuations, but there is no doubt that human resources are similar elements. The industry has grown four times, but it takes time to become a veteran developer. I recently gave a lecture at a conference in cooperation with the German government, which wanted to eliminate human resources. A wealth of venture money is now convinced of a few mi d-career managers when pursuing the dream of running their studio. And while the encrypted Mickey Mouse Money is inspiring FOMO to the moon, the creativity is firmly on the ground. The game industry is getting more and more human resources.

Sony has already stated that Bungee will continue its business on all platforms. This tells them that they use teams to make other Sony properties online. Sony, who became the last one in Fortnite's cros s-play, must have noticed that infrastructure and cloud services could not compete with Microsoft, so they need to strengthen their internal abilities. So Bungie can play an important role. < SPAN> I had already lost my day and time because of the pandemic (global trend). However, on the last day of the month, Sony announced the acquisition of a bungee of $ 3. 6 billion. I feel like it was closed on the snow. Because of that, I had no choice but to turn myself on the moon.

It was good in February (TGIF).

Anyway, this week's announcement acquired Insomniac Games for $ 220 million in 2019, purchased $ 400 million in Bilibili in China in 2020, and 200 million to Epic Games last April. Incorporating the dollar, acquiring a CRUNCHYROLL for $ 1. 2 billion in August 2021, and finally acquiring a minority of Discord, Scopely, and Devolver Digital. It is the continuation of Sony's strategy. Fu. Sony, a consumer electronics manufacturer, has entered the entertainment market such as video and music to promote the purchase of television and audio equipment.

What is not very discussed is the shortage of imminent human resources in the industry. Headings take up IPs and valuations, but there is no doubt that human resources are similar elements. The industry has grown four times, but it takes time to become a veteran developer. I recently gave a lecture at a conference in cooperation with the German government, which wanted to eliminate human resources. A wealth of venture money is now convinced of a few mi d-career managers when pursuing the dream of running their studio. And while the encrypted Mickey Mouse Money is inspiring FOMO to the moon, the creativity is firmly on the ground. The game industry is getting more and more human resources.

Sony has already stated that Bungee will continue its business on all platforms. This tells them that they use teams to make other Sony properties online. Sony, who became the last one in Fortnite's cros s-play, must have noticed that infrastructure and cloud services could not compete with Microsoft, so they need to strengthen their internal abilities. So Bungie can play an important role. Because of the pandemic (global trends), I had already lost my sense of day and time. However, on the last day of the month, Sony announced the acquisition of a bungee of $ 3. 6 billion. I feel like it was closed on the snow. Because of that, I had no choice but to turn myself on the moon.

BIG READ: Analyzing 30 years of consolidation in video games

It was good in February (TGIF).

Anyway, this week's announcement acquired Insomniac Games for $ 220 million in 2019, purchased $ 400 million in Bilibili in China in 2020, and 200 million to Epic Games last April. Incorporating the dollar, acquiring a CRUNCHYROLL for $ 1. 2 billion in August 2021, and finally acquiring a minority of Discord, Scopely, and Devolver Digital. It is the continuation of Sony's strategy. Fu. Sony, a consumer electronics manufacturer, has entered the entertainment market such as video and music to promote the purchase of television and audio equipment.

What is not very discussed is the shortage of imminent human resources in the industry. Headings take up IPs and valuations, but there is no doubt that human resources are similar elements. The industry has grown four times, but it takes time to become a veteran developer. I recently gave a lecture at a conference in cooperation with the German government, which wanted to eliminate human resources. A wealth of venture money is now convinced of a few mi d-career managers when pursuing the dream of running their studio. And while the encrypted Mickey Mouse Money is inspiring FOMO to the moon, the creativity is firmly on the ground. The game industry is getting more and more human resources.

Sony has already stated that Bungee will continue its business on all platforms. This tells them that they use teams to make other Sony properties online. Sony, the last one in Fortnite's cros s-play, must have noticed that infrastructure and cloud services cannot compete with Microsoft, so they need to strengthen their internal abilities. So Bungie can play an important role.

I don't trust anything, even if integration will be the big theme of this year (more in detail). But what is different is to pay attention to the acquisition of games that spread to other categories. In particular, Big Tech will upgrade from reading to purchase. Netflix's stock price fell 37 % in January. Therefore, in order to regain the momentum, it is trying to expand the exposure to the growth category like a game.

And in order to fulfill the promise to the metaberth, the meta needs a remarkable acquisition. Something attractive. It is equivalent to a red open car. I am thinking of OpenSea or other web 3 marketplace. It can build something like eBay for NFTS, but is owned by the former Facebook.

Innovation through acquisition

Finally, I would like to report that the recipient winter has overlapped with a few inch snow here in Brooklyn. Thanks to this, you can play with 8-yea r-old children without using fungi. See you at the foot.

Let's move on this week.

There were three recorded acquisitions in the game industry in the week of January, and the flow for 2022 was set.

First, tak e-two acquired ZYNGA for $ 13 billion to expand its footprints on mobile and gain access to more casual layers. And Zernic CEO may be trying to build a foothold for the media world. Next, Microsoft acquired the Activision Blizzard for $ 69 billion, strengthened digital services such as XCLOUD and Game Pass, and immediately defined the border between the world game market. If Studia and Luna still live in the same address, someone should check. Regarding Sony, the acquisition has been repeated to strengthen digital services and compete with Microsoft's game pass service.

According to the latest financial results, PlayStation depends on the service of tw o-thirds of income. Therefore, the acquisition of BUNGIE is prepared to provide powerful services when the company launches the renewed game distribution service in March, making it virtually impossible for general consumers to get PS5. The company will protect the company from the current supply chain issues.

In the early days of his career, he spent nearly 10 years in collecting data in the media and entertainment industries and analyzing ownership. In fact, I am still working as a joint applicant in the Global Media and Internet Concentration Project. So every time a large merger is made, I'm very excited.

It's no secret that I'm ecstatic about Lina Khan's appointment as FTC chair. Her work reframing antitrust policy in the context of digital platforms is brilliant. Historically, much of the talk around media concentration has focused on Rupert Murdoch-style giants aggregating various media, limiting consumer choice, and inflating prices. Economies of scale are a common media strategy, of course, and much of the current media landscape is pretty messy.

Khan's work focuses on more contemporary issues. Specifically, she's trying to address the challenge of how to properly regulate multi-sided platforms (e. g., Amazon) that can provide services in one content market (e. g., video) by subsidizing higher prices elsewhere (e. g., online retail). In any case, her recent hiring of former colleague Olivier Sylvain tells us she means business. Big tech companies beware.

So how exactly will the series of mergers impact the gaming industry? We've already talked elsewhere about Microsoft's reasons for shelling out $69 billion and Take-Two's plans. But what does all this consolidation mean?

Simply put, consolidation threatens innovation. And that argument has merit, at least in the video game industry.

According to a 2017 study by my friend Joost Rietveld and his colleague Masakazu Ishihara, acquisitions have two effects. On the one hand, they improve the quality of the product. When a publisher acquires a studio, the most common justification is the target studio's ability to execute. Combined with the new parent company's deep pockets and stronger ties to industry reviewers and tastemakers, its output is more favorably reviewed. This, in turn, has a positive impact on sales. Large publishers can push their content forward, increase awareness, and sell more.

The wrath of Khan

On the other hand, they hurt innovation. Acquiring other companies often substitutes for in-house innovation. According to Rietveld and Ishihara, indies release more novel intellectual property than acquired studios. Independent creators can and generally do take more risks. Conversely, the acquired company is less likely to release innovative video games.

So does that mean we should be worried, given the size of the acquisition?

The data states as follows about the degree of concentration in the game industry. The following is based on 3 0-year market data collected by both the stock private game company and the public game company. In fact, it is a continuation of the work performed for my book "ONE UP", and it is more detailed about the tendency of concentration and integration in the game industry (Chapter 8). Here, assuming that all the merger of all three proposed companies has been completed, the market share based on the information currently available (for example, Microsoft has already reported sales in 2021. Other companies have not reported). It is the first draft.

After the concentration in all three platforms, the total market share of the top four companies in each category has increased in both PCs and console markets. In 2021, it is estimated that 82 % of the market will be 82 % of the market, 57 % on PCs, and 50 % on mobile. The clear U-shaped shows recent increase in market concentration.

Looking at the maximum of four companies, there is nothing to know about the relative scale of the participating companies. Therefore, the Ministry of Justice calculates the concentration by multiplying the market occupancy rate of each company competing in the market, called the Herfindahl-HirSchman Index, and the combination of the results. I use things. In the video game industry, the following numbers are obtained.

Since 2010, when all three categories were regarded as no n-concentration, the console market has been significantly increasing. Both PCs and mobile are far below the reference value and are still no n-intensive. HHI, the console business in 2021, has reached an estimated 2, 207, rising significantly from the minimum value of 1, 328 in 2012.

Maverck gamng contnues acquston spree

To put it simply, the acquisition of MSFT and ATVI only makes the console business. It is important to note that Zynga, a mobile game company, has no overlapping part with take-two, which is focusing on PCs and consoles. Similarly, Bungie has only contributed to Sony's market share, has no presence on mobile, and has just begun to take root. The remaining is the merger of MSFT and AVTI. According to the data I have collected so far, the acquisition of the Activision Blizzard has an effect only on the console market, and its overall concentration is remarkable.

That's not really surprising. The gaming industry is hit-driven. So even with deep capital, it's hard for even the biggest and richest companies to maintain iron grip on the market. Moreover, consumer spending on interactive entertainment overall has grown so rapidly in recent years, even before the pandemic, that it's virtually impossible for any one company to claim dominance of the market. Tencent, currently the world's largest publisher, was barely making $1 billion a decade ago. The globalization of games, combined with mobile penetration, has quadrupled the size of the industry, making it harder for anyone to dominate.

This data tells us two things. First, the FTC will probably leave the MSFT-ATVI merger alone, despite the expected scrutiny. The overall trend is relatively benign, as the industry as a whole continues to grow, even as concentration increases. Concentration is certainly increasing, but the impressive growth of the entire gaming industry and its subsegments has weakened the power of any one company to claim it. Consolidation has not yet reached a stage in history that would require regulators to step in, but that could change, for example, if the current momentum starts to wane.

Furthermore, a platform acquiring a publisher is known as a vertical merger, since participants in two different value chains would operate under the same banner. Generally speaking, regulators are more concerned about horizontal mergers. For example, the much-publicized proposed acquisition of Arm by Nvidia falls into this category. It was predictably scrutinized by UK regulators, and Nvidia has quietly begun to abandon the whole idea.

If Microsoft had acquired Nintendo, Nintendo's market cap would be $57 billion (!) today, or even Sony ($132 billion), which would have significantly reduced consumer choice and implicitly allowed Microsoft to raise prices. This also makes no sense. Microsoft has pursued a strategy focused on the largest addressable audience, diversity, and financially accessible hardware and services.

Second, many of the discussions over the concentration of media and entertainment are related to access to information in the context of democratic discourse. For example, the fundamental reason for regulating the number of radio stations that can be owned by one company in one market is related to more wid e-range ideas. Surprisingly, video games are not generally considered to contribute to a bigger citizen conversation.

In my opinion, the game is excellent in conveying a wide range of innovative ideas and negotiating. However, most politicians are not interested in that, beyond violence and gambling. Even the largest company in the game is indifferent. The Hollywood and the music industry maintain a clear stance that they share their beliefs and what they need to speak up. Meanwhile, the executive of the game industry is fighting the reality of actually performing it but not executing it in order for the words engraved in their buildings to make sense. Therefore, after strictly discussing the content access to the content and the choice of consumers, the regulatory authorities are likely to simply shift from the recent merger.

The last observation tends to be integrated as the next generation of consumer technology approaches. Large companies protect themselves from imminent fluctuations by expanding the content catalog. Cloud gaming and its subscriptio n-based revenue model will definitely fall under such a shift. Twenty years ago, few people felt that there was room for the third game console in the industry. PC games have been ignored for years. Mobile was postponed. To guess, the current tide is ahead of the huge waves that overflow the market with abundant content for consumers and opportunities for creators, and wash away rarity.

Posted on July 30, 2019 by Cory - Others

Nevada's monthly casino profits have turned to positive for the first time in 2019, but if the gaming industry wants to exceed 2018, the state must still catch up.

Nevertheless, the analyst was the highest record in the history of the moon, with the extraordinary $ 1. 04 billion gaming profit in June, which was an extraordinary result of Baccarat, which recorded the highest hold rate in 15 years. I was pleased with that.

"Who needs a hig h-end volume despite such a player? German bank gaming analyst Carlo Santallelli told the investors.

According to the Gaming Control Board on Tuesday, the income in June increased 11. 6 % yea r-o n-year. However, gaming income decreased monthly between January and May, and the total number of the whole state is 0. 2 % below the total of 2018.

Las Vegas Strip, which accounts for nearly 60 % of the entire state, had a Casino revenue of $ 17. 7 % to $ 616. 6 million this month. Strip gaming income has decreased monthly since December last year.

The number of strip gaming until June has decreased by 1. 4 % in the calendar year.

It was the income by Baccarat that driven the businesses of the state and the entire strip. Baccarat revenue increased by 114. 3 % to $ 1579 million. Baccarat's betting money increased 19. 5 % to $ 762. 5 million.

Michael Rothon, a controlboard senior, said that the fundamental factor was the hold rate. The casino holds 20. 7 % of all betting, which was much higher than usual, an average of 12 % last year, far exceeding the hold rate of 11. 55 % in June 2018. According to Rothon, the hold rate in June 2019 was a high value since January 2004.

According to Santallelli, if the Baccarat hold rate was normalized, the gaming income of the strip increased by 5 % per month.

On the other hand, the profits of the slot machine also contributed to the same month. Profits increased 7. 3 % to $ 634. 3 million. Slot machines have been recording only once in the state of the state for the past 10 months, increasing by 2. 4 % in the calendar year.

"Events and convention businesses are wel l-conditioned," said Macquerley Securities gaming analyst, Ched Baynon, that the performance in the strip area could last in the second half of the year.

All reports in the southern part of Nevada were strong in June. Las Vegas downtown casinos increase by 18. 6 % and Northus Vegas increased 13 %. Casinos along the Boulder Strip increased by 9. 5 %, and Clar k-gun increased 3 %.

STIFEL's gaming analyst, Steve Weaczynski, told investors that the local casino market in Las Vegas has shown "relatively healthy regional economy and stable supply prospects." Baynon said that areas other than the Las Vegas Strip continue to benefit from powerful population, increasing tax sales, and rising housing value.

Number of tourists Las Vegas

According to the Las Vegas Tourism Bureau (Las Vegas Convenition and Visitors Authority), the number of tourists in June exceeded 3. 6 million, up 1. 2 % yea r-o n-year. According to the Bureau, Las Vegas accepted 514, 000 convention participants per month and increased 2. 7 % yea r-o n-year.

The city's average hotel room occupancy rate in June was 91. 7 %, and the average daily accommodation fee was $ 120. 43, up 3. 5 % yea r-o n-year. According to LVCVA, sales per room increase 4. 7 % to $ 110. 43.

Rino Laktaho

However, the gaming market in northern Nevada was not as good as the southern part. Reno's gaming revenue decreased 14 %, decreasing by 10 % throughout the Washo County. North Lake Taho's casinos were reduced by 4 % and South Lake Taho decreased 12 %.

According to Lawton, WASHOE County was facing a "difficult comparison" because it increased 15. 8 % in June 2018. The volume in the area also decreased due to severe comparison.

"In June last year, Reno got the benefit of USBC Women Bowlers Tournament, but this June was held elsewhere," said Lawton.

The gaming figures of Washo County up to June were 2. 5 % yea r-o n-year.

Sports betting

North Carolina: Harrah’s Cherokee Casino to open sportsbook

To put it simply, the acquisition of MSFT and ATVI only makes the console business. It is important to note that Zynga, a mobile game company, has no overlapping part with take-two, which is focusing on PCs and consoles. Similarly, Bungie has only contributed to Sony's market share, has no presence on mobile, and has just begun to take root. The remaining is the merger of MSFT and AVTI. According to the data I have collected so far, the acquisition of the Activision Blizzard has an effect only on the console market, and its overall concentration is remarkable.

Nevada's Sports Book was a 621. 8 million gat in June, an increase of 12 % yea r-o n-year, a record high. The figure exceeded $ 273. 2 million in New Jersey in June in June.

In May, New Jersey has gained a total sports gambling more than Nevada, and since the sports pool was legalized in New Jersey a year ago, the first time in this mythical sports pool showdown. Won.

However, Nevada's Sports Book had fallen by 18. 1 % to $ 16. 6 million from sports betting.

2019

The Administration Committee also announced numbers for the 2019 fiscal year ending in June. In the state as a whole, Nevada's gaming income was $ 11. 9 billion, a decrease of less than 1 % yea r-o n-year. According to the control board, Nevada's casinos increased 3. 2 % in FY2018. The average annual growth rate of the state casino industry over the past 10 years is 1 %.

Las Vegas Strip's total gaming revenue in FY2019 was $ 6. 5 billion, down less than 1 % from the previous year. Reno's gaming revenue in FY2019 was $ 6266 million, reflecting the decrease of less than 1 % from the previous year.

Howard Stats is an executive editor of CDC Gaming Reports. Contacts are hstutz@cdcgamingReports. com. Follow @howardStutz on Twitter.

Las Vegas eSports conference organizers say three-day event at a ‘pivotal moment’

To put it simply, the acquisition of MSFT and ATVI only makes the console business. It is important to note that Zynga, a mobile game company, has no overlapping part with take-two, which is focusing on PCs and consoles. Similarly, Bungie has only contributed to Sony's market share, has no presence on mobile, and has just begun to take root. The remaining is the merger of MSFT and AVTI. According to the data I have collected so far, the acquisition of the Activision Blizzard has an effect only on the console market, and its overall concentration is remarkable.

Harrah's Cherokee Casino brings a new game to the town.

Governor Roy Cooper signs 154, and Eastern Band of Cherokee Indians is Harrah's Cherokee Casino Resort and HARAHH'S CHEROKEE Absent to open a Toolsbook. North Carolina is the 19th in the United States in the United States, which has approved Sportsbetting.

"Sportsbetting legalization in North Carolina is a welcome step in fighting a dangerous illegal market." Providing a legal option to the North Carolina citizens on behalf of illegal offshore operators. It protects the soundness of the game, promotes responsible gaming initiatives, and leads state and federal law execution agencies in the struggle with illegal gambling.

The Book's development will start immediately and will be completed by late autumn. The CHEROKEE resort is now provisionally opened where the Sound Bytes of Ultrastar Multi-Tainment Center is located.

The Book at Harrah's CHEROKEE VALLEY RIVER CASINO & AMP; Hotel is located near the promotional stage.

"This is an exciting time to provide new experiences and opportunities to provide new experience and opportunities to provide new experiences and opportunities to provide new experiences and opportunities for customers. I'm assembling We are convinced that our new sports book will be more delighted for our guests and sports fans.

(Contributed from 13-Wlos TV in Ashville, North Carolina)

Posted: July 30, 2019 Posted by: COR Y-Others

Ben and Ari Fox, founder of Casino Esports Conference, said that Luxor Las Vegas had a tw o-day event in the third year and has been increasingly interested. The brothers believe that the casino and the video game industry are together to raise e-sports to another level.

Clarion Gaming will take over the operation of this conference from September 4 to 5, linking the casino world and E-sports players, marketers, developers, products, services, event providers, lawyers, and educators.

At past conferences, US casinos have helped us use e-sports as facilities. This year's conference is entitled "Towards the Gaming New Age," and will work on the future of online casinos, lan d-based casinos, and the Esports industry.

"" This year, it took three years to meet together, so it's a very historic year. It's a world of video games and casinos. Video games and casino. The casino industry is a golden child, everyone believes that he wants to work with them, and he has a minor player. The taboo was broken between the major publishers and the casino industry. 。

J. Moses, the interactive director of the tak e-t o-two, is a keynote speech and talks about the future of e-sports betting. Tak e-two has a rock star and 2K under the umbrella, and publishes the "Grand Seep Auto" series and "NBA 2K".

Moses is also the director of the Readyup platform launched by Jonathan Wendel, a legend in the e-sports world known as Fatal1ty. According to Fox, he is the first player who earned more than $ 1 million in e-sports.

According to Ben Fox, this event, which will be held for two days, will also hold exchange and competitions with gamers.

The conference examines the status of regulators of e-sports around the world, what is happening in the United States in the United States, and what kind of best practices are there. The speakers talk about changes in casino spaces that support new technologies and games, and how to integrate e-sports into sportsbooks. It also includes the rise of Igaming and Mobile E-Sports, and how to involve online books.

There is also a partnership between the sports team and the league, and how it is expanding to e-sports. Panelists talk about the prevention of matchfixing and maintaining perfection.

Clarion confirms eSports legend and publisher as keynote speakers for CEC Vegas

Panelists also talk about casino marketing to video gamers, gamer's population statistics and casino market, casino revenue sources, and computer game streaming opportunities.

Funding for e-sports teams and projects and other investments in the industry will be a highlight of the conference. Ali Fox said there is an investment opportunity in creating websites that will serve as gaming platforms for peer-to-peer play. According to Ali Fox, the two industries could become incubators and cross-pollinate.

The Fox brothers, who run Gamecon, say the speed has been amazing. They say the first year was "buzz," the second year was "not knowing how to make money or why this is important," and now it's "how do we actually make money?"

"A lot of things are going to change very quickly after this event," Ben Fox said. "You're going to see both the gaming world and the video game world come together.

The video game side has said for a long time that they don't want to use the word casino.

"What's changed is that their biggest fear is that they're going to be regulated as loot boxes or skins and lose a ton of business," Ben Fox said. "Regulators are starting to crack down on gameplay at the time of purchase. Now the people who run studios are saying, 'What are we going to do?' We have to talk to the world. That's why this is happening. It's a big win for us, for the casino industry, for the video game industry. We've come a long way. Clarion will be given credit for legitimizing what we're doing and increasing the volume. "It's proof enough. Tickets are available for $799, but $200 off is available until August 9th. 9th. For more information, go to https://registration. n200. com/survey/03k1ykkgxdz0b. Posted on July 29, 2019 by Cory - Others Take-Two Interactive director J Moses and eSports superstar Johnathan "Fatal1ty" will be keynote speakers at the CEC Vegas conference, which will be held at Luxor Las Vegas on September 4-5. Wendel will be on stage.

Moses is the US publisher of the Grand Theft Auto series, Red Dead Redemption and NBA 2K, the latter of which is one of the most popular online betting titles in esports, and is also director of the ReadyUp platform launched by Fatal1ty.

The CEC keynote panel will be the first opportunity for publishers and esports legends to share insights on the future of esports betting in a business-to-business environment.

"I am very honored to be able to welcome Mr. J on this unique and exciting panel. He has a deep knowledge in both the game and the e-sports industry. This will be the first opportunity to listen to the story from the e-sports publisher.

CEC Las Vegas has more than 35 top experts, so participants build a network with friends who are already active in this field and benefit from their insights and experiences. Can be done. There is also a discussion on new legislation on sports betting in the United States.

Study: UNLV professor calls it a ‘myth’ that players can detect an edge on slot machines

Panelists also talk about casino marketing to video gamers, gamer's population statistics and casino market, casino revenue sources, and computer game streaming opportunities.

Jonathan Wendel, also known as "FATAL1TY

"Clarion gaming is a professional and advanced opinion leader, and Mr. J completely embodies it." His family is a bookmaker, founder, founder, and investor. As advisors, producers, and directors, he has been in 40 years in the field of sports, entertainment, technology, betting, and gaming, and has a deep knowledge of both casinos and e-sports industries.

"Publishers have not professed about gambling in e-sports so far, but industr y-related people like J own their own game IPs, and gambling carriers can use data for betting purposes. This keynote speech for all the gambling industries is that the public authority is the most important position for the future of the market, with the legal authority to determine whether or not. It is essential to attend.

Posted: July 29, 2019 Posted by: Cori e-Others

According to a series of studies led by Nevada University Las Vegas, regular slot players cannot distinguish the differences between house edges for each game.

According to Professor Anthony Lucas, UNLV Hospitality College, some casinos around the world have already been using this information.

Anthony Lucas William F. Harassa College of Hotel Adminiples Professor / UNLV PHOTO Services

This study has already argued on players' abilities, who have long believed that casino managers and consultants have believed in the dividends and dividends of slot machines for many years.

Lucas, a blackjack dealer and a former gaming industry operating analyst, worked on this research with Catherine Spilde, a gaming professor at San Diego State University. This study has been funded by SDSU's Sycuan Institute on Tribal Gaming.

Researchers visited several casinos frequently used by local local residents in Mexico, Australia, and American, including Las Vegas and unknown tribal casinos.

It is the latest of the three studies, and the research team compared two pairs of rotating reel slot games for nine months in a local casino on the outskirts of Sydney, Australia. In this study, we examined a different par, the percentage of coi n-in, which the machine maintains over time.

Researchers compared the daily results of "TOKYO ROSE" and "Dragon's Fortune X". According to Lucas, the coi n-in rate for each pairing was 7. 98 % for the lower one and 14. 93 % for the higher.

As a result, there was no evidence that the player moved from a game console with a high coin input rate to a low game console. According to Lucas, the higher the coi n-in rate, the greater the profit.

Lucas has avoided which casinos in the three countries have been used in research, but since three research was published in 2019, like other casinos based on the comments he heard. They are buying results. " The latest research is consistent with the results of previous studies of the team that analyzed 11 pairs of 180 days of gaming facilities.

"Research is changing industry customs," Lucas says. "They are interested in increasing the number of par and making more profits. They are interested in increasing the number of par and making more money. There is room to raise the game. Interest is getting bigger.

In this study, the shor t-term profit due to the rising par is contrary to the lon g-term concerns in the casino industry that it can move from a slot floor where the player is strict, which can lead to a lon g-term loss. There is.

"MM/RC Inc.'s president of MM/RC Inc., a consultant who participated in the Slot Marketing of Casino Marketing & Amp; held in Las Vegas. Really distinguish "Some people may be more dramatic than others, but the top 20 % of the players who play frequently, that is, 80 % of sales. You can definitely distinguish the difference between hold and 9 % hold.

Mr. Metsuka does not believe that this research will affect house edges.

The nerves were reversed

Lucas is the most important factor for casinos aiming to optimize profits because most of the slot revenue is due to reel slots, and most of the entire casino profits are due to slot operations. Was stated. He had "reversed the nerves" among consultants and some casino managers, but the same is consistently analyzed for a lon g-term gap. He said he had shown the result.

"If you know that, you'll see a migration from a high edge game to a low edge game, but it's not. In addition, the hyper game is not a little profitable, but it is quite $ 100 a day (about the table). It is 4 million yen (about 6 million yen per year) for a small floor area of ​​6 or 7 square feet. There will be no operators to keep the money on the table.

Lucas says the difference between a low percentage slot game and a high percentage slot game can be $ 100 a day. He says that 15 % games are safe, and casinos do not lose their huge amounts of games.

"I will raise the percentage slowly and watch the results," said Lucas. "You may have a lot of money on the table. There is no evidence of brand damage, such as people leaving the casino and playing elsewhere. The game is stable for a long time. I'm worried. I don't know where to come.

Lucas has presented his findings around the world and was recently at a conference in South Korea. According to Lucas, there are those who find the research interesting and want to see it, and those who don't like it and question why it's happening.

"They ask, where is the money coming from?" Lucas said. "The players have to realize the difference. They don't accept it and they fight back against it. Maybe they've been in the industry for 20 years and are uncomfortable having their mental model challenged and they're trying to hang on to it. The other part is more political. If you're a consultant and you tell people the opposite, it makes them look bad, so they'll vehemently claim there's something wrong with the research, but there isn't. These studies have to go through an Ivy League journal, so they have to jump through peer review and people have to see what it means. They just have to say it."

The house edge varies by market, according to Lucas. The Las Vegas Strip has an average house edge of 8. 5. In Las Vegas, local casinos are about 5. 5 percent, and in downtown Las Vegas, it's about 7 percent. The more frequent you play, the lower the par will be in neighborhood casinos and so on.

Changing the House Edge

Which casinos are ready to increase the house edge?

Australia, Mexico, and tribal casinos in the U. S., Lucas says.

"I think Las Vegas is going to have to increase it eventually. As these studies continue to come out, the results get more and more convincing, and the counterarguments get countered one after the other. I think someone will do it eventually, but they're probably in Vegas and they just don't want to say it. You see signs around town that say, 'We have the loosest slots,' and they say that even though it's not true."

In Nevada, state regulations limit par to 25 percent, but Lucas says that for penny slot games being built today, it's usually around 15 percent at the most. Operators aren't going any higher than that right now. "Many people feel that if they offer this percentage, players will immediately notice and go gamble with a competitor who offers the same game at a lower percentage. I've heard that some slot manufacturers won't make games with more than 15% because it's unethical. Then there are people who have reached out to me and said this is a great thing."

Slot manufacturers are taking notice

According to Lucas, game makers are reading this research and trying out games that require higher par.

Many of the industry believe that par affects the use time of equipment, and 5 % games are twice as long as 10 % of games. The slot manager believes that the player is aware of that.

"There is no such thing at all," Lucas says. "Par has little to do with the time in the slot. It depends on the paidable that affects the play time, but it is not possible to make the player understand it. By changing the fluctuation of the payout, par is the par. It is possible to completely dispel the theory of playing time, and it is spent on the floor and the most loose slot. I promise a different result from playing in other casinos, but it's not a good thing to be deceived by the fact that I have a different experience. That is the risk of brand damage.

Another recognition is that the player will enter with $ 100 and gamble until he loses it. Many players stop at a time. For casinos, thinking that you can get the money by many times, it has a negative effect on profits.

"The gaming budget is easy to rot," Lucas says. "The gaming budget is Kanji Bureau. If you can get the gaming budget, you will make a big difference."

Hedge fund secures ‘small’ position in Scientific Games and stock price jumps

Lucas said he was not afraid of controversy. The book "Money Ball" has changed its perspective on baseball players through statistical analysis.

"Lucas said," I have received a lot of enthusiastic support for free play for many years. "We have no powerful evidence that free play will increase the amount of expenditure per time, but once. I see the evidence of reducing the amount of expenditure.

Recent research has been published online on International Journal of Contemporary Hospitality Management.

Posted: July 28, 2019 Posted by: COR Y-Others

At the announcement of stock acquisition last weekend, the investment community was again crowded with Scientific Games Corp.. However, this transaction had nothing to do with the chairman of the game equipment giant and the largest shareholder.

Greenlight Capital, a hedge fund led by David Einhorn, told clients it had added to stock positions in three companies, including Scientific Games. The Las Vegas company's position was described as "small."

David Einhorn/ Photo via CNBC

The news was announced Thursday, and Scientific Games rose 3%, with more than 2. 6 million shares trading. It closed at $20. 19 on Friday, up nearly 5%.

Einhorn noted in a letter to clients that Scientific Games is trading at an attractive valuation after spinning off its social gaming business, Cyplay, and taking it public.

The size of the Scientific Games acquisition is unclear. No filings have been made with the Securities and Exchange Commission regarding the deal.

In June, Scientific Games Chairman Ronald Perelman bought 305, 000 shares of the company for $6. 1 million. In December, Perelman spent $27 million to buy 1. 5 million shares.

Perelman owns more than 36. 4 million shares, or nearly 40%, of Scientific Games through the investment arm of New York-based McAndrews & Forbes. Scientific Games provides gaming equipment to both the casino industry and lotteries around the world.

Scientific Games has not commented on Perelman's purchase.

Greenlight Capital's fund returned 5. 8% in the second quarter and 17. 4% year to date. The fund saw success with gold and GM bets and a short position in Tesla.

Sports betting

Boyd Gaming properties first casinos to receive Aristocrat’s ‘FarmVille’ and ‘Madonna’ slot machines

Scientific Games has made some moves in recent months. In May, former Aristocrat Leisure CEO Jamie O'Dell joined the company as a special advisor to Perelman. In July, former Aristocrat Technologies executive Matt Wilson became CEO of gaming, but he won't start until next year.

The company is scheduled to report second-quarter results on Thursday.

Howard Stutz is executive editor of CDC Gaming Reports. Contact him at hstutz@cdcgamingreports. com . Follow him on Twitter @howardstutz.

Posted on July 26, 2019 by Corey - More

Boyd Gaming-operated casinos are the first to offer the slots FarmVille and Madonna-themed slot machines in Aristocrat Technology's new Edge X cabinets.

BOYD GAMING, which has 29 casinos in 10 states, will provide a "Madonna" game based on worl d-famous pop star music to the company's entire casino portfolio. Farmville, based on the popular social games, is first installed in a casino in Nevada.

"BOYD GAMING is proud of providing a unique and memorable game experience to customers, and I'm excited to strengthen and improve that experience with such a fun and exciting new game." Steve Thompson, a senior vice president in charge of Boyd Gaming, stated in a statement.

Prediction: Pennsylvania will lead nation in sports betting within a year through online and mobile wagering

Scientific Games has made some moves in recent months. In May, former Aristocrat Leisure CEO Jamie O'Dell joined the company as a special advisor to Perelman. In July, former Aristocrat Technologies executive Matt Wilson became CEO of gaming, but he won't start until next year.

The Madonna Game has a mult i-site progressive of $ 250, 000 grand jackpot start values ​​or a single site progressive with a Grand Jackpot Start value of $ 5, 000. This machine contains a "Like A Virgin" wheel bonus. The unique karaoke function of the button desk allows players to play the game and sing to the favorite Madonna song.

In Farmville, slot players can find all favorite characters, farm animals, livestock, and $ 2, 500 or $ 5, 000 grand jackpots start values.

Posted: July 26, 2019 Posted by: COR Y-Others

A sportsbook's global technology provider's director in charge of the United States said that online and mobile gambling in Pennsylvania had begun early. He expects Pennsylvania to be a leader in sports gambling in the United States, over the New Jersey State within a year.

In Pennsylvania, Fanduel has started this week at Valley Forge Casino, and there are currently four mobile gambling options. Play Sugarhouse launched on May 28, Play Rivers and PARX CASINO on June 27.

Max Bichsel, a US director of Kambi, a technique provider of Rush Street Gaming, which operates PARX, Sugarhouse and Rivers, says "exponentially increased index" for the last 3-4 weeks in Pennsylvania. He said he did. This figure indicates what will happen in the fall football season.

BICHSEL talked about the initial revenue of sports betting in the final panel session and follo w-up interview in Casino Marketing & Amp; Technology Conference at CAESARS PALACE in Las Vegas.

"If you can play online gambling in the fifth place, you will be a game changer," Vixel said. "It's many times the magnification seen at retail stores. It's very exciting. The market size is dramatically bigger than some people expected.

However, according to the numbers announced this week, the sports betting betting in Pennsylvania in June was $ 46. 3 million, the best month since the first betting was made in November. $ 19. 3 million, about 40 % of the handled amount in June, was online. The total sports betting in New Jersey was $ 318. 9 million, exceeding Nevada's $ 317. 4 million.

New Jersey began sportsbetting in June 2018, one month after the Federal Supreme Court banned the federal government banning sports gambling outside of Nevada. 。

New Jersey's Sports Betting handling in June was $ 46. 5 million at the retail level and $ 226. 7 million online. It was $ 263. 5 million online and $ 55. 3 million in retail.

Kambi is partnered with one Landbase Casino in New Jersey and four online sportsbook businesses.

"Pennsylvania money is flowing into New Jersey, but the funds will be depleted and will stay in the federal," Vixel said. "New jersey is a larger state, and there are many sports and universities, so we expect that it will be more expensive than New Jersey. New Jersey has been opening for more than a year, but Pennsylvania has been in Pennsylvania one year later. I think it will be the largest states that provide online sports, and the states in October and November are definitely. There is an impact because you can compare the state. "

MGM Resorts not planning to buy or sell casinos as board committee continues real estate evaluation

Scientific Games has made some moves in recent months. In May, former Aristocrat Leisure CEO Jamie O'Dell joined the company as a special advisor to Perelman. In July, former Aristocrat Technologies executive Matt Wilson became CEO of gaming, but he won't start until next year.

"It is very different from betting on several types of sports markets.

Bichsel said mobile sports betting will be a "legislative and regulatory driver" in Pennsylvania for the next few years as regulators "see how much money is actually coming in and that the market size is dramatically larger than some expected."

Posted on July 26, 2019 by Corey - Other

Forget about MGM Resorts International's move to acquire regional properties that may be sold as part of the $17. 3 billion merger of Eldorado Resorts and Caesars Entertainment.

The Las Vegas-based gaming giant has been focused on its own portfolio, and since January there has been talk of a special board committee looking at how to unlock value in the real estate the company owns.

MGM CEO Jim Murren (right) listens to NHL Commissioner Gary Bettman during a sports betting conference at MGM National Harbor.

MGM Chairman and CEO Jim Murren, on a conference call with analysts on Thursday to discuss MGM's second-quarter financial results, dismissed speculation that the company would add another casino or two.

"We weren't looking at Caesars before the Eldorado Resorts deal, and we're not looking at them now," he said. "We like what we have.

Bloomberg News reported last week that MGM was considering a sale-and-leaseback of the Bellagio and MGM Grand Las Vegas as part of the committee's efforts.

Murren didn't go into specifics, but said the committee was "exploring all options with very clear guidelines." " He said those goals include improving cash flow and creating value. "We have many options before us, and it is clear that our properties are misvalued in the market. "I am increasingly optimistic that the committee's work will achieve those goals, and (we) look forward to sharing the results in the fall. Marlen called the second-quarter results "candid." For the three months ended June 30, total company revenues increased about 13 percent to $3. 22 billion. Net income fell 65 percent to $43. 4 million. Earnings per share fell 15. 5 percent to 23 cents. Consolidated cash flow increased 11. 7 percent to $742. 1 million. MGM Resorts shares closed at $29. 37 on the New York Stock Exchange on Thursday, down 34 cents, or 1. 14 percent. But the market was skeptical of MGM's performance. Shares rose more than 6% in after-hours trading in a favorable response to the company's earnings report.

Analysts said the reaction was based on results from the company's Las Vegas Strip resorts.

The total sales of the strip area increased by 1 % to $ 1. 47 billion, but gaming sales were down 12 %.

The sales of the casino division have been offset because the sales of the no n-gaming department increased by 5 %. Las Vegas Strip at MGM facilities was sales per room per room, up 2. 3 %, to $ 154.

The declining revenue of major resorts in Las Vegas Strip, including Bellagio, MGM Grandas Vegas and Mandalay Bay, was offset by 138. 7 % of the Park MGM. Last year, the Park MGM was a larg e-scale renovation to rebrand from the previous name Monte Carlo.

Las Vegas Strip Park MGM

"I see that the basic background of Las Vegas is still healthy, and there is a strong demand in almost all business segments.

Two MGM resorts in Macau have increased by 26 %, and the growing regional property segments have increased by 10 %.

MGM 2020

According to Marlen, MGM has entered the second stage of the MGM 2020, the MGM 2020, which has achieved an increase of $ 100 million this year and will increase $ 30 million than the previous prediction.

MGM Resorts stated that this initiative could lead to tissue unification and digital transformation.

"The MGM 2020 is not just a cost reduction." We will solidify the foundation for future growth, improve efficiency, and scale up major initiatives and best practices. "

According to Merlen, the company reduced the number of employees by 1, 070 and reduced 12 % from 8, 700 employees. The reduction was mainly managers and supervisors, which led to a reduction of about $ 100 million a year.

MGM real estate

MGM Resorts owns 70 % of the real estate investment trust MGM Growth Properties and currently owns 15 casinos and land and buildings of MGM resorts and development facilities. Earlier this year, the MGM Grows acquired the land and building of the North Field Park in Ohio and the Empire Casin o-Yonkers Raceway in New York, and rented it to MGM resorts. The < SPAN> Strip district's total sales increased by 1 % to $ 1. 47 billion, but gaming sales were down 12 %.

The sales of the casino division have been offset because the sales of the no n-gaming department increased by 5 %. Las Vegas Strip at MGM facilities was sales per room per room, up 2. 3 %, to $ 154.

The declining revenue of major resorts in Las Vegas Strip, including Bellagio, MGM Grandas Vegas and Mandalay Bay, was offset by 138. 7 % of the Park MGM. Last year, the Park MGM was a larg e-scale renovation to rebrand from the previous name Monte Carlo.

Las Vegas Strip Park MGM

"I see that the basic background of Las Vegas is still healthy, and there is a strong demand in almost all business segments.

Two MGM resorts in Macau have increased by 26 %, and the growing regional property segments have increased by 10 %.

MGM 2020

According to Marlen, MGM has entered the second stage of the MGM 2020, the MGM 2020, which has achieved an increase of $ 100 million this year and will increase $ 30 million than the previous prediction.

Sports betting

Caesars’ Jenkin talks Eldorado merger, concerns about customer retention

Scientific Games has made some moves in recent months. In May, former Aristocrat Leisure CEO Jamie O'Dell joined the company as a special advisor to Perelman. In July, former Aristocrat Technologies executive Matt Wilson became CEO of gaming, but he won't start until next year.

According to Merlen, the company reduced the number of employees by 1, 070 and reduced 12 % from 8, 700 employees. The reduction was mainly managers and supervisors, which led to a reduction of about $ 100 million a year.

MGM real estate

MGM Resorts owns 70 % of the real estate investment trust MGM Growth Properties and currently owns 15 casinos and land and buildings of MGM resorts and development facilities. Earlier this year, the MGM Grows acquired the land and building of the North Field Park in Ohio and the Empire Casin o-Yonkers Raceway in New York, and rented it to MGM resorts. The total sales of the strip area increased by 1 % to $ 1. 47 billion, but gaming sales were down 12 %.

The sales of the casino division have been offset because the sales of the no n-gaming department increased by 5 %. Las Vegas Strip at MGM facilities was sales per room per room, up 2. 3 %, to $ 154.

The declining revenue of major resorts in Las Vegas Strip, including Bellagio, MGM Grandas Vegas and Mandalay Bay, was offset by 138. 7 % of the Park MGM. Last year, the Park MGM was a larg e-scale renovation to rebrand from the previous name Monte Carlo.

Las Vegas Strip Park MGM

"I see that the basic background of Las Vegas is still healthy, and there is a strong demand in almost all business segments.

Two MGM resorts in Macau have increased by 26 %, and the growing regional property segments have increased by 10 %.

MGM 2020

According to Marlen, MGM has entered the second stage of the MGM 2020, the MGM 2020, which has achieved an increase of $ 100 million this year and will increase $ 30 million than the previous prediction.

MGM Resorts stated that this initiative could lead to tissue unification and digital transformation.

"The MGM 2020 is not just a cost reduction." We will solidify the foundation for future growth, improve efficiency, and scale up major initiatives and best practices. "

According to Merlen, the company reduced the number of employees by 1, 070 and reduced 12 % from 8, 700 employees. The reduction was mainly managers and supervisors, which led to a reduction of about $ 100 million a year.

MGM real estate

MGM Resorts owns 70 % of the real estate investment trust MGM Growth Properties and currently owns 15 casinos and land and buildings of MGM resorts and development facilities. Earlier this year, the MGM Grows acquired the land and building of the North Field Park in Ohio and the Empire Casin o-Yonkers Raceway in New York, and rented it to MGM resorts.