What is Gamification in E-Learning?

Gamification is a concept that brings elements that are commonly used in games and elements related to games to an environment other than games.

In gamification, games mechanisms and motivation are applied, making the environment more competitive, and changing the actions of stakeholders in the direction they have been intended for some time.

There are many examples of gamification in everyday life. The supermarket distributes points to the royal customer, gives positive feedback according to the number of kilometers on the smartwatch, and the famous international cafe chain distributes stars to customers who drink coffee.

How can gamification be used in learning?

Gamification can be used to improve motivation, employee training and engagement, optimizing workflows, and acquiring both young and elderly professionals.

The possibility of gemification in learning can be explained by four different livers.

1. Motivation: For many employees, the prospect of rewards and evaluations is a factor that increases motivation.
2. Competition awareness: Many people have an inner ambition and natural motivation to compete with themselves and others and want to win the game.
3. Call for action: Employees are urged to complete tasks. The gamification function in the application and platforms helps employees to indicate employees and indicate their current location and destination.
4. Control: The gamifated task gives an employee controlling and appeals to the internal motivation.

What are the benefits of gamification of learning?

Appropriate introduction of gamification will greatly improve employee productivity and engagement, and will be a powerful tool that promotes a positive environment. The following effects can be expected:

1. Improvement of motivation: Improvement of motivation: Motivation is promoted by using goals, achievements, and reward systems, increasing satisfaction and improving performance.
2. Improvement of productivity: Relieving more relaxed environment and motivation is a direct factor.
3. Communication enhancement: Communication between different teams and departments is often improved and more fluid.
4. Employee engagement promotion: Gamification increases the sense of belonging to the team and increases the sense of belonging to the company and its goals.
5. Introducing innovative dynamism: Gam e-based learning in the development of new skills can promote the growth of both companies and employees, and eventually lead to organizational innovation.
6. Development of specific skills: Training program gamification supports employees effectively.
7. Transparency of individual performance: By using rankings, scores, levels, and badges, performance and improvement can be visualized, especially in fields where performance measurements, such as building skills, are difficult to measure.
8. Corporate image transmission: By gamifating daily work, it is an innovative and futur e-oriented employer, and such an image can be shown outside the company.

What are the risks of gamification in learning?

The risk of gamification is rather small, but it should be considered to avoid failure as much as possible:

1. Use too much: Gamification is very effective. However, overuse of gamifation elements can lead to the stress and fatigue of employees, so it may be better to have less.
2. Insufficient execution: In order to ensure business goals, you need to use the elements in the right place.
3. Deleted as a versatile drug: Gamification can be an effective element for an ambitious goal of changing corporate culture, but it is necessary to parallel with many other measures.

What features come into play when gamifying learning?

Learning points: By being able to earn points each time you complete the learning chapter, learners can feel your learning results more.

Leader board: The leader board in the team is a place for colleagues to work hard.

Learning goal: You can set your learning goals yourself, creating a commitment to learning and motivating to continue learning.

Animation: The reward center of the human brain is stimulated by attractive and positive visualization when reaching a specific milestone or learning goal.

What use cases does gamification offer in education and training?

There are a wide variety of gamifation use. Here are three examples:

More exciting Onboarding:

The first day is usually complicated. On the other hand, I'm excited and looking forward to my new colleagues and challenges. On the other hand, if you spend the first time or a few days to watch boring videos and read manuals, you will soon be disillusioned. Gamification in onboarding helps solve this problem.

Training results rise:

Companies can build a win-win relationship if employees' engagement increases through interactive and gaming methods. Utilizing gamifation makes learning more enjoyable, and employees can remember the knowledge they have learned better.

More attractive daily training session

Many employees do not want to participate in safety or compliance training. Gamifation makes the learning process more entertainment, so that employees can make information more inner.

What is Gamification and Why is it Important?

Regardless of whether you understand the meaning of "gamification" in this era, it will be difficult to avoid conversations about "gamifation". Since the creation of this world in 2002, gemification has grown into one of the representatives of the 21st century, and in 2021, more and more companies are working on various aspects of work. It has begun to prioritize gamification.

But what is the fact and why is gamification?

This article explains what gamifation is, why important, and what kind of examples are in the real world.

So… What is Gamification?

The problem of the word gamification is that people tend to think of various ideas. Some believe that gamification is strictly connected to the video game industry, and some believe that gamification is actually playing games in a literal sense. If you are one of them, don't blame yourself too much. These are not accurate definitions, but they are not completely exiperable. Gamification is the simplest word to make work and everyday activities more enjoyable. Gamification is a process of maintaining people's motivation and participating in the tasks in front of the points by applying point systems, rewards, problem solving, and competition, which are typical game elements. Refers. Gemifation elements, for education, business, sports, marketing, and finance, to guide users to enhanced brands, apps, and service experiences aimed at entertaining and repeating users. It is used. The purpose of gamification is not to make events and platforms a game, but to use gam e-like elements to enhance user engagement and improve user experiences. The goal is to first understand the driving force in which people play games, such as a sense of accomplishment, competition, excitement, or joy. Then, by applying these elements to your platform to promote specific actions, and enhancing the actions with rewards, you can feel the sense of accomplishment that users support the first action. < SPAN> In this era, it will be difficult to avoid conversations related to "gamifation", regardless of whether you understand the meaning of "gamification". Since the creation of this world in 2002, gemification has grown into one of the representatives of the 21st century, and in 2021, more and more companies are working on various aspects of work. It has begun to prioritize gamification.

Real-World Use Cases for Gamification

But what is the fact and why is gamification?

Gamification Techniques

This article explains what gamifation is, why important, and what kind of examples are in the real world.

1. Incentivizing Your Users

The problem of the word gamification is that people tend to think of various ideas. Some believe that gamification is strictly connected to the video game industry, and some believe that gamification is actually playing games in a literal sense. If you are one of them, don't blame yourself too much. These are not accurate definitions, but they are not completely exiperable. Gamification is the simplest word to make work and everyday activities more enjoyable. Gamification is a process of maintaining people's motivation and participating in the tasks in front of the points by applying point systems, rewards, problem solving, and competition, which are typical game elements. Refers. Gemifation elements, for education, business, sports, marketing, and finance, to guide users to enhanced brands, apps, and service experiences aimed at entertaining and repeating users. It is used. The purpose of gamification is not to make events and platforms a game, but to use gam e-like elements to enhance user engagement and improve user experiences. The goal is to first understand the driving force in which people play games, such as a sense of accomplishment, competition, excitement, or joy. Then, by applying these elements to your platform to promote specific actions, and enhancing the actions with rewards, you can feel the sense of accomplishment that users support the first action. Regardless of whether you understand the meaning of "gamification" in this era, it will be difficult to avoid conversations about "gamifation". Since the creation of this world in 2002, gemification has grown into one of the representatives of the 21st century, and in 2021, more and more companies are working on various aspects of work. It has begun to prioritize gamification.

But what is the fact and why is gamification?

2. Creating a Sense of Competition

This article explains what gamifation is, why important, and what kind of examples are in the real world.

Should Your Business Use Gamification?

The problem of the word gamification is that people tend to think of various ideas. Some believe that gamification is strictly connected to the video game industry, and some believe that gamification is actually playing games in a literal sense. If you are one of them, don't blame yourself too much. These are not accurate definitions, but they are not completely exiperable. Gamification is the simplest word to make work and everyday activities more enjoyable. Gamification is a process of maintaining people's motivation and participating in the tasks in front of the points by applying point systems, rewards, problem solving, and competition, which are typical game elements. Refers. Gemifation elements, for education, business, sports, marketing, and finance, to guide users to enhanced brands, apps, and service experiences aimed at entertaining and repeating users. It is used. The purpose of gamification is not to make events and platforms a game, but to use gam e-like elements to enhance user engagement and improve user experiences. The goal is to first understand the driving force in which people play games, such as a sense of accomplishment, competition, excitement, or joy. Then, by applying these elements to your platform to promote specific actions, and enhancing the actions with rewards, you can feel the sense of accomplishment that users support the first action.

The great thing about gamifation is that, contrary to what is generally believed, it is not limited to e-learning, marketing, or specific industries. Let's think about gamification experiences that your acquaintances are motivating every day: Starbucks to run in the morning to accumulate Apple Watch activity rings and earn more loyalty points. Drink coffee or read a book with audible to get a gol d-level badge before your friends. Even the U. S. Army has begun to adopt the game mechanism to increase traffic and attract the interests of recruits. He has been inspired by the popular video games centered on the Army and improves his site experience. Visitors to the website will be greeted to the game and will learn about missions, weapons, and potential army career paths. These brands and organizations make users clear, play games, compete with friends, and get exciting rewards by gaming.

What is Gamification? Explore The Basics

By integrating game elements such as quiz, reward, score board, and progress, brands can draw new users and engage existing audiences. Gamification has proved to enhance engagement and lead conversions, bring out new monetization opportunities, and enhance brand royalties, regardless of the age, interest, or skill level of the user. So what is the main gamification method?

Giving users by providing point systems and rewards is one of the most common techniques for gamifating apps and experiences. In return for completing a specific action, by providing tasks such as badges, points, stars, the brand promotes higher levels of interaction, enhances customer royalties, and specific users on their own platforms. Can be headed to. Points and badges are even more powerful gamification tools by combining them with exciting rewards that can be provided in return. For example, points can be used as virtual currency, and users can exchange virtual or physical products, chances to meet their favorite celebrities, limited access to exciting events and experiences.

A famous example of this kind of gamification method in the real world can be seen in experiments called "Speed ​​Camera Lottery" in Stockholm. In this experiment, a speed camera was set up to impose a fine for drivers that exceeded the speed limit, and the driver who kept the speed limit was awarded a lottery. Such a social gamifation has been functioning in an incentive to encourage people to drive the road more safely, and at the same time, giving the opportunity to receive fun and exciting rewards. Suddenly, gaming on the speed camera system has made good actions more desirable. The brand can raise this method to give users to the following level by monetizing the reward process through a ste p-up system. In return for joining the premium membership, providing additional content and better rewards encourages users to pay annual membership and season fees and unlock these special rewards. This gamifation technique not only motivates users to spend more time on your platform, but also motivate them to invest in gaining exclusive user experiences. < SPAN> Famous examples of this kind of gamification method in the real world can be seen in experiments called "Speed ​​Camera Lottery" in Stockholm. In this experiment, a speed camera was set up to impose a fine for drivers that exceeded the speed limit, and the driver who kept the speed limit was awarded a lottery. Such a social gamifation has been functioning in an incentive to encourage people to drive the road more safely, and at the same time, the opportunity to receive fun and exciting rewards. Suddenly, gaming on the speed camera system has made good actions more desirable. The brand can raise this method to give users to the following level by monetizing the reward process through a ste p-up system. In return for joining the premium membership, providing additional content and better rewards encourages users to pay annual membership and season fees and unlock these special rewards. This gamifation technique not only motivates users to spend more time on your platform, but also motivate them to invest in gaining exclusive user experiences. A famous example of this kind of gamification method in the real world can be seen in experiments called "Speed ​​Camera Lottery" in Stockholm. In this experiment, a speed camera was set up to impose a fine for drivers that exceeded the speed limit, and the driver who kept the speed limit was awarded a lottery. Such a social gamifation has been functioning in an incentive to encourage people to drive the road more safely, and at the same time, the opportunity to receive fun and exciting rewards. Suddenly, gaming on the speed camera system has made good actions more desirable. The brand can raise this method to give users to the following level by monetizing the reward process through a ste p-up system. In return for joining the premium membership, providing additional content and better rewards encourages users to pay annual membership and season fees and unlock these special rewards. This gamification technique not only motivates users to spend more time on your platform, but also motivate them to invest in gaining exclusive user experiences.

You may have customers or business partners who love a challenge. Most game outcomes have clear winners and losers. It may sound harsh, but this element is what often makes games worth playing. Players are motivated by the fear of losing and the possibility of winning, whether it is intrinsic or extrinsic motivation. Applying gamification tactics with interactive features such as polls, quizzes, and predictions to test them and create a sense of competition is a great strategy to encourage user interaction. For users who are naturally competitive and crave challenges and rivalry, displaying the results of these features in visual leaderboards and score trackers can further increase engagement. In the health and fitness industry, examples of this kind of gamification technique are often seen on platforms like Peloton. Peloton uses gamification to engage users and encourage physical activity and the use of their apps and equipment through leaderboards, badges, and even live interactions between users. Peloton’s leaderboard feature allows users to see live progress relative to other users and their personal bests. Users can filter the leaderboard by age, gender, and location to get a better idea of ​​who they’re competing against. Allowing users to see their progress and that of their competitors on the leaderboard has the following benefits:

Gamification — The Latest Fad?

As a brand, incorporating gamification elements such as points-earning, competitions, and rewards into your business model can mean the difference between retaining your audience on your platform or losing them to a competitor. In a digital-first world, users are becoming accustomed to online experiences that capture their attention, connect with friends and like-minded users, reward their time and participation, and turn mundane tasks into fun and rewarding activities. If integrated wisely, gamification not only has the power to encourage participation in the user experience on an individual level, but it can also help build affinity within a larger community. Utilizing group leaderboards, competitive quizzes, and team trivia games gives users the opportunity to interact with each other, share their unique ideas and passions, and even unleash their competitive spirit through fun and collaborative contests. Fostering a sense of community on your platform makes users feel like they belong, which in turn makes them want to remain loyal. Introducing gamification comes with no risk to your business, but instead provides endless opportunities to entertain, educate, and engage your customers, while gaining access to vital user data that can help improve your platform. Brands who want to keep up with this demand will start to introduce gaming elements into their user experience and unlock the potential of their platform. At LiveLike, we consider our clients’ industry, brand identity, and the unique needs of their users to introduce gamification to our clients’ platforms in just a few minutes. Our audience engagement suite allows brands to seamlessly integrate points systems, rewards, cryptocurrency features, and more to increase brand loyalty, boost fan engagement, and gamify the user experience.

Still not sure if gamification can be applied to your business platform? Contact us today to find out how gamification can improve your user experience.

Games are fun, engaging, and addictive. So it’s no surprise that gamification is widely used by marketers and product designers in almost every industry as a customer engagement strategy. Gamification has proven to be an efficient strategy to increase people’s motivation and performance.

Why Does Gamification Work?

Changing is difficult. Whether it's a learning method, a health habit, a daily activity, or an economic habit. Some variables are always hindering what we want. Gamification causes powerful and realistic human emotions and gives us a motivation to complete these tasks.

• This article describes the gamification whether it is overestimated and why it is a strategy of victory in engagement with customers and communities. Also, please read the various industries where gamifations can increase profits, from e-commerce to city planning.
• This article was written by Architaa, a content writer and strategist in Upshot. ai. I like to write fictitious stories for time other than work, and dream of publishing it. She, an enthusiastic reader, loves collecting books. I also like to study customer engagement and retention strategies in various industries.
• Source Emergent research
• Gamification has become a buzzword in recent years, but has existed for decades. It took only time for business leaders to realize the benefits of applying gaming techniques to their products and services. Gamification is a secret weapon that improves up to 100 % of many product leaders engagement and conversion indicators.

According to trends, the global gamification market will be $ 116. 9 billion in 2021, and the annual average growth rate during the forecast period is expected to be 27. 4 %.

Gamification is a method of incorporating the core of the attractiveness of the game into a context other than the game. Gamification includes the absorption of fun and enthusiastic elements from games mechanics and dynamics into real world applications.

Using gemfation elements such as badge, leader boards, points, rewards, and personalization can enhance user engagement, royalties, and business results.

Fintech Gamification — Bringing Fintech into Play

An attractive gamification experience can cause human real and powerful emotions.

In addition, you can create an unforgettable experience for users, and as a result, you will improve interaction, participation and satisfaction with users.

It may be easy to collect points every time you buy coffee, which leads to free drinks.

Areas to gamify in fintech:

• Gamification is 75 % psychology and 25 % technology!

• Game mechanics are elements that cause specific actions. In the digital platform, game mechanics refer to the rules and rewards displayed in the program. This includes points, levels, missions, leader boards, badges, and progress bars. The gamification mechanism determines how the user will participate in the gemification program and receive feedback on progress.

• Game dynamics are emotions, behaviors, and desires embodied in game mechanics. This includes battl e-type leader boards, team missions, community feeds, badge collections, and surprises for unlocking new missions. The combination of game dynamics and mechanics fosters user engagement and motivates customization.

• People are now starting to understand the importance of financial literacy and asset management. To make it possible, a Fintech app has appeared. FinTech has technology and innovation that supports people and corporate transactions. Because money management is involved, FinTech's application experience is usually very monotonous, serious and boring. So the gamification in Fintech became a game changer.

eCommerce Gamification — Revolutionizing The Shopping Experience

Gamification in FinTech refers to add games to solutions other than games to improve user experiences and provide users. Gamification is to set the purpose, complete the task, monitor the progress, and receive rewards in the form of badges, points, bonuses, gifts, and cash. The purpose is to acquire a healthy financial habit and strengthen positive actions through rewards.

The gam e-ized Fintech app usually simulates savings, investment, and monthly budget planning according to the "PLB" (point, leader board, badge) system, and is motivated by users.

Areas to gamify in eCommerce:

• Promotion of savings

• Improvement of financial literacy

• Thorough financial management

Gamification in Community Engagement for Urban Planning

Acquisition of customer i n-site

Gaming in e-commerce is to incorporate gam e-like functions in e-commerce apps and websites to make user shopping experiences more enjoyable and enthusiastic. If customers enjoy the application experience, the user engagement, retention and satisfaction will increase. By using hidden, visible, visible, various motivation, you can boost sales and attract new customers to brands.

Points, badges, leader boards, offers, etc. are motivated by customers to share this with friends and family. By boasting the prize money, wor d-o f-mouth marketing is promoted and other customers are motivated to participate in the e-commerce brand.

Improvement of customer royalty

Minimization of cart abandonment

Promotion of product recommendation

Areas to gamify in Community Engagement:

• Is it possible to understand the city more deeply through play? The city's gaming initiatives have proved that it is more fun and impactful to explore, discover, and express their opinions with playfulness. And it's not just about catching creatures with Pokemon GO or creating a city with Minecraft.
• Gamification in urban planning can also trigger objects in physical spaces. He is guided to a digital space from the QR code of an object, such as a trash can, and is prompted to take action, giving opinions, voting, or participating in digital public talks. And the community engagement begins.
• Here are some examples of urban gemifications in the community participation that has a specific impact. ESPOO, Finnish, called on online map surveys to the residents to choose 100 benches. It was also possible for residents to share stories related to each place. As a result, each installed bench displayed a QR code connected to the web page where these stories were posted. In this way, urban gamifications foster community awareness, indicating in a visible way to see how residents' choices and stories affect the environment.
• In fact, gamification can be one of the community and engagement tools in urban planning. Several elements (such as badges, scoreboards, etc.) can be used to reward the residents who participated in discussions and voting. However, these tools mainly affect the foreign motivation of residents and will not last long.

3 Gamification Pitfalls and Tips to Avoid them

#1 Lack of User Research

As a planner, you can apply the gaming design principle to digital community engagement activities. With MaptureNaire, residents can participate in gemification budget allocation, scenario solution, voting, and spatial design. Such gamification can help residents understand the planning process better and make decisions based on more information (see this webiner for details).

Tip

In the Flooding City Game, the participants will be the mayor's position and will investigate how the planning will affect the environment and the future of the city. At the same time, planners can get useful information on what kind of environmental activities they support.

#2 Dependence on Extrinsic Motivation

Increase awareness of planning efforts

Tip

Deepen the understanding of specific planning projects.

#3 Prioritizing Rewards Over Results

Create a scenario and estimate the effect of planning.

Tip

Encourage better decisions with gam e-ized budget and resource allocation

Your Takeaway

1. Research is the basics of strategic design. Performing gamification without an appropriate investigation is a great pitfall. Without a sufficient user survey, the gamification strategy will almost certainly be flawed. Finding the basic requirements and goals of the target audience should be the first motivation to carry out user research.
2. Users need to understand their purpose and their motivation. In order to draw users more deeply using gamification, you need to first determine why you are behind the user's actions.
3. External gamification will not last long if the main motivation for users to participate in the app is that you only get rewards or get to the top with a leader board. If you continue to rely on external motivation, you need to add a new reward. This is because external motivation has only a certain period of influence.