Why DraftKings bet on other brands to build buzz beyond the big game Marketing Dive

Why DraftKings bet on other brands to build buzz beyond the big game

Chief Marketing Officer Stephanie Sherman explains the rationale for partnerships with brands like Tam's, DiGiorno and Samuel Adams.

Published on February 12, 2024 Chris Kelly, Senior Reporter

Comedian Desus Nice appears as part of DraftKings' brand partnership with Tam's. Courtesy of Tam's

According to a survey by the American Gaming Association, it is estimated that approximately 68 million American adults bet more than $23 billion on last night's contests. And with legalization of sports betting expanding to 38 states and Washington, D. C., approximately $1. 5 billion of that was wagered at legal venues.

For DraftKings, the NFL season and the Super Bowl are the busiest times of the year as the company competes for market share with the likes of FanDuel and BetMGM. According to data shared with Marketing Dive by advertising information platform MediaRadar, the gambling industry spent nearly $1 billion on domestic media in 2023, but DraftKings' advertising through digital, print and TV media was down 27% year over year.

Rather than aggressively promoting itself in the media, DraftKings has distinguished itself this year with brand partnerships aimed at keeping the company top of mind in the lead-up to the big game, including an effort with antacid brand Tums Prop Bites, a field goal-focused contest with DiGiorno and a Groundhog Day pool with brewer Samuel Adams.

Marketing Dive spoke via email with Stephanie Sherman, who has been DraftKings' CMO for nearly 11 years, about how the company approached these partnerships, what it learned from last year's Super Bowl ad and how it's approaching marketing as sports betting continues to grow.

MARKETING DIVE: Can you explain how DraftKings is approaching partnerships as a brand-building tool?

Stephanie Sherman: We want to create opportunities to excite and engage our fans in creative ways while amplifying our brand message.

When we launched our online sportsbook in Massachusetts last year, we partnered with fellow Boston-based company Dunkin' Donuts to create the "Boston-born Duo" campaign. We were able to bring this campaign to life by finding synergies between our two companies at a local level while incorporating messaging and offers that were appropriate for both brands.

What made the Tums, DiGiorno and Samuel Adams tie-ups good fits for DraftKings?

Sherman: We have collaborated with various brands other than sports, such as Tams, Dijorno, and Samuel Adams, throughout the year. This can be exposed to no n-Core viewers of Draftkings. Through these relationships, we can cooperate with creative and provide exciting products suitable for our brand while making topics with different marketing activities.

Because the compatibility between food and sports is outstanding, it is always fun to think about the ideas of the two companies' brands seamlessly and providing new entertainment to customers during important sporting events.

Timing-wise, all three came in the run-up to the Super Bowl, the biggest betting moment of the year. How do they help DraftKings be top of mind for consumers and cut through all the ad noise?

Shaman: NFL season is the busy sports calendar for Draft Kings, and Super Bowl is the largest sporting event for us. The Super Bowl attracts attention not only from games but also from all brands to see ads from all brands, from food and beverage manufacturers to beauty care products.

For Draftkings, working with this brand that is the same as the best is the opportunity to gain further exposure, and at the same time, using our platform and using a pool that can be played for free. We believe that we can provide different experiences from advertising purchases and enhance fans engagement during the match.

What did you learn from running a big game ad last year, and how has that impacted marketing plans and any future Super Bowl ad plans?

Shaman: I know that having a consistent brand voice is an important part of marketing activities. Considering the performance in the recent season campaign and the success of last year's Super Bowl CM, continuing the momentum in the 2023-2024 NFL playoff campaign was a simple decision.

We took a strategic approach and maximized important moments to the Super Bowl through various local and digital tactics. We are constantly exploring new methods to engage with customers during the especially important sporting event, and will continue to evaluate marketing plans in KPI based on performance. < SPAN> Shaman: We have collaborated with various brands other than sports, such as Tams, Dijorno, and Samuel Adams, throughout the year. This can be exposed to no n-Core viewers of Draftkings. Through these relationships, we can cooperate with creative and provide exciting products suitable for our brand while making topics with different marketing activities.

As competition in the betting space heats up, how is DraftKings evolving its approach to marketing and advertising?

For Draftkings, working with a brand that looks like this is the opportunity to gain further exposure, and at the same time, using our platform and using a pool that can be played for free. We believe that we can provide different experiences from advertising purchases and enhance fans engagement during the match.

Публикация участника iGamingFuture

Caesars Digital Partners with Digital Gaming Corporation in Pennsylvania | iGaming Future

igamingfuture.com

We took a strategic approach and maximized important moments to the Super Bowl through various local and digital tactics. We are constantly exploring new methods to engage with customers during the especially important sporting event, and will continue to evaluate marketing plans in KPI based on performance. Sherman: We have collaborated with various brands other than sports, such as Tams, Dijorno, and Samuel Adams, throughout the year. This can be exposed to no n-Core viewers of Draftkings. Through these relationships, we can cooperate with creative and provide exciting products suitable for our brand while making topics with different marketing activities.
Because the compatibility between food and sports is outstanding, it is always fun to think about the ideas of the two companies' brands seamlessly and providing new entertainment to customers during important sporting events.
Shaman: NFL season is the busy sports calendar for Draft Kings, and Super Bowl is the largest sporting event for us. The Super Bowl attracts attention not only from games but also from all brands to see ads from all brands, from food and beverage manufacturers to beauty care products.
For Draftkings, working with a brand that looks like this is the opportunity to gain further exposure, and at the same time, using our platform and using a pool that can be played for free. We believe that we can provide different experiences from advertising purchases and enhance fans engagement during the match.

Больше актуальных публикаций

Shaman: As the sports betting industry continues to evolve, the approach to optimize our products and marketing tactics is also evolving. We have learned a lot in the past few years, but we are still trying to maintain competitiveness with customer s-centered offer. In addition, we have a dat a-driven / analyzed approach in order to strategically expand marketing and initiative in short and long term.

We not only listen to customer needs through the insights of insights obtained by the survey, but also maintain agile as the industry continues to grow, and build brand messaging and sports fans' brand preferences. I feel that it is important to go.

US: The growing trend in 2023 also included smaller gaming operators - Gaming And Media

g-mnews.com

We took a strategic approach and maximized important moments to the Super Bowl through various local and digital tactics. We are constantly exploring new methods to engage with customers during the especially important sporting event, and will continue to evaluate marketing plans in KPI based on performance. Sherman: We have collaborated with various brands other than sports, such as Tams, Dijorno, and Samuel Adams, throughout the year. This can be exposed to no n-Core viewers of Draftkings. Through these relationships, we can cooperate with creative and provide exciting products suitable for our brand while making topics with different marketing activities.
Because the compatibility between food and sports is outstanding, it is always fun to think about the ideas of the two companies' brands seamlessly and providing new entertainment to customers during important sporting events.
Shaman: NFL season is the busy sports calendar for Draft Kings, and Super Bowl is the largest sporting event for us. The Super Bowl attracts attention not only from games but also from all brands to see ads from all brands, from food and beverage manufacturers to beauty care products.
For Draftkings, working with a brand that looks like this is the opportunity to gain further exposure, and at the same time, using our platform and using a pool that can be played for free. We believe that we can provide different experiences from advertising purchases and enhance fans engagement during the match.

Twitter

Shaman: As the sports betting industry continues to evolve, the approach to optimize our products and marketing tactics is also evolving. We have learned a lot in the past few years, but we are still trying to maintain competitiveness with customer s-centered offer. In addition, we have a dat a-driven / analyzed approach in order to strategically expand marketing and initiative in short and long term.

14 420 отающ

Pragmatic Play Adds Bingo to Its Deal with Playbook Engineering

gamblingnews.com

We took a strategic approach and maximized important moments to the Super Bowl through various local and digital tactics. We are constantly exploring new methods to engage with customers during the especially important sporting event, and will continue to evaluate marketing plans in KPI based on performance. Sherman: We have collaborated with various brands other than sports, such as Tams, Dijorno, and Samuel Adams, throughout the year. This can be exposed to no n-Core viewers of Draftkings. Through these relationships, we can cooperate with creative and provide exciting products suitable for our brand while making topics with different marketing activities.
Because the compatibility between food and sports is outstanding, it is always fun to think about the ideas of the two companies' brands seamlessly and providing new entertainment to customers during important sporting events.
Shaman: NFL season is the busy sports calendar for Draft Kings, and Super Bowl is the largest sporting event for us. The Super Bowl attracts attention not only from games but also from all brands to see ads from all brands, from food and beverage manufacturers to beauty care products.
For Draftkings, working with a brand that looks like this is the opportunity to gain further exposure, and at the same time, using our platform and using a pool that can be played for free. We believe that we can provide different experiences from advertising purchases and enhance fans engagement during the match.

Twitter

Shaman: As the sports betting industry continues to evolve, the approach to optimize our products and marketing tactics is also evolving. We have learned a lot in the past few years, but we are still trying to maintain competitiveness with customer s-centered offer. In addition, we have a dat a-driven / analyzed approach in order to strategically expand marketing and initiative in short and long term.

15 101 101 отслеживающий отслеживающий отслеживающий

We took a strategic approach and maximized important moments to the Super Bowl through various local and digital tactics. We are constantly exploring new methods to engage with customers during the especially important sporting event, and will continue to evaluate marketing plans in KPI based on performance. Sherman: We have collaborated with various brands other than sports, such as Tams, Dijorno, and Samuel Adams, throughout the year. This can be exposed to no n-Core viewers of Draftkings. Through these relationships, we can cooperate with creative and provide exciting products suitable for our brand while making topics with different marketing activities.
Because the compatibility between food and sports is outstanding, it is always fun to think about the ideas of the two companies' brands seamlessly and providing new entertainment to customers during important sporting events.
Shaman: NFL season is the busy sports calendar for Draft Kings, and Super Bowl is the largest sporting event for us. The Super Bowl attracts attention not only from games but also from all brands to see ads from all brands, from food and beverage manufacturers to beauty care products.
For Draftkings, working with a brand that looks like this is the opportunity to gain further exposure, and at the same time, using our platform and using a pool that can be played for free. We believe that we can provide different experiences from advertising purchases and enhance fans engagement during the match.

Twitter

Shaman: As the sports betting industry continues to evolve, the approach to optimize our products and marketing tactics is also evolving. We have learned a lot in the past few years, but we are still trying to maintain competitiveness with customer s-centered offer. In addition, we have a dat a-driven / analyzed approach in order to strategically expand marketing and initiative in short and long term.

1 140 отслеживающих

We took a strategic approach and maximized important moments to the Super Bowl through various local and digital tactics. We are constantly exploring new methods to engage with customers during the especially important sporting event, and will continue to evaluate marketing plans in KPI based on performance. Sherman: We have collaborated with various brands other than sports, such as Tams, Dijorno, and Samuel Adams, throughout the year. This can be exposed to no n-Core viewers of Draftkings. Through these relationships, we can cooperate with creative and provide exciting products suitable for our brand while making topics with different marketing activities.
Because the compatibility between food and sports is outstanding, it is always fun to think about the ideas of the two companies' brands seamlessly and providing new entertainment to customers during important sporting events.
Shaman: NFL season is the busy sports calendar for Draft Kings, and Super Bowl is the largest sporting event for us. The Super Bowl attracts attention not only from games but also from all brands to see ads from all brands, from food and beverage manufacturers to beauty care products.
For Draftkings, working with a brand that looks like this is the opportunity to gain further exposure, and at the same time, using our platform and using a pool that can be played for free. We believe that we can provide different experiences from advertising purchases and enhance fans engagement during the match.

Shaman: As the sports betting industry continues to evolve, the approach to optimize our products and marketing tactics is also evolving. We have learned a lot in the past few years, but we are still trying to maintain competitiveness with customer s-centered offer. In addition, we have a dat a-driven / analyzed approach in order to strategically expand marketing and initiative in short and long term.

New Jersey Division of Gaming Enforcement

We took a strategic approach and maximized important moments to the Super Bowl through various local and digital tactics. We are constantly exploring new methods to engage with customers during the especially important sporting event, and will continue to evaluate marketing plans in KPI based on performance. Sherman: We have collaborated with various brands other than sports, such as Tams, Dijorno, and Samuel Adams, throughout the year. This can be exposed to no n-Core viewers of Draftkings. Through these relationships, we can cooperate with creative and provide exciting products suitable for our brand while making topics with different marketing activities.
Because the compatibility between food and sports is outstanding, it is always fun to think about the ideas of the two companies' brands seamlessly and providing new entertainment to customers during important sporting events.
Shaman: NFL season is the busy sports calendar for Draft Kings, and Super Bowl is the largest sporting event for us. The Super Bowl attracts attention not only from games but also from all brands to see ads from all brands, from food and beverage manufacturers to beauty care products.
For Draftkings, working with a brand that looks like this is the opportunity to gain further exposure, and at the same time, using our platform and using a pool that can be played for free. We believe that we can provide different experiences from advertising purchases and enhance fans engagement during the match.

Facebook

Shaman: As the sports betting industry continues to evolve, the approach to optimize our products and marketing tactics is also evolving. We have learned a lot in the past few years, but we are still trying to maintain competitiveness with customer s-centered offer. In addition, we have a dat a-driven / analyzed approach in order to strategically expand marketing and initiative in short and long term.

Featured in Gambling Industry News, Weekly Update

We took a strategic approach and maximized important moments to the Super Bowl through various local and digital tactics. We are constantly exploring new methods to engage with customers during the especially important sporting event, and will continue to evaluate marketing plans in KPI based on performance. Sherman: We have collaborated with various brands other than sports, such as Tams, Dijorno, and Samuel Adams, throughout the year. This can be exposed to no n-Core viewers of Draftkings. Through these relationships, we can cooperate with creative and provide exciting products suitable for our brand while making topics with different marketing activities.
Because the compatibility between food and sports is outstanding, it is always fun to think about the ideas of the two companies' brands seamlessly and providing new entertainment to customers during important sporting events.
Shaman: NFL season is the busy sports calendar for Draft Kings, and Super Bowl is the largest sporting event for us. The Super Bowl attracts attention not only from games but also from all brands to see ads from all brands, from food and beverage manufacturers to beauty care products.
For Draftkings, working with a brand that looks like this is the opportunity to gain further exposure, and at the same time, using our platform and using a pool that can be played for free. We believe that we can provide different experiences from advertising purchases and enhance fans engagement during the match.

Twitter

Shaman: As the sports betting industry continues to evolve, the approach to optimize our products and marketing tactics is also evolving. We have learned a lot in the past few years, but we are still trying to maintain competitiveness with customer s-centered offer. In addition, we have a dat a-driven / analyzed approach in order to strategically expand marketing and initiative in short and long term.

SEO Head | Building an SEO Team in a Global Competitive Niche | iGaming (Online Casino and Sports Betting)

Counting Down: A Roundtable Preview of Brazil’s iGaming Era

https://gamingamericas.com

We took a strategic approach and maximized important moments to the Super Bowl through various local and digital tactics. We are constantly exploring new methods to engage with customers during the especially important sporting event, and will continue to evaluate marketing plans in KPI based on performance. Sherman: We have collaborated with various brands other than sports, such as Tams, Dijorno, and Samuel Adams, throughout the year. This can be exposed to no n-Core viewers of Draftkings. Through these relationships, we can cooperate with creative and provide exciting products suitable for our brand while making topics with different marketing activities.
Because the compatibility between food and sports is outstanding, it is always fun to think about the ideas of the two companies' brands seamlessly and providing new entertainment to customers during important sporting events.
Shaman: NFL season is the busy sports calendar for Draft Kings, and Super Bowl is the largest sporting event for us. The Super Bowl attracts attention not only from games but also from all brands to see ads from all brands, from food and beverage manufacturers to beauty care products.
For Draftkings, working with a brand that looks like this is the opportunity to gain further exposure, and at the same time, using our platform and using a pool that can be played for free. We believe that we can provide different experiences from advertising purchases and enhance fans engagement during the match.

Shaman: As the sports betting industry continues to evolve, the approach to optimize our products and marketing tactics is also evolving. We have learned a lot in the past few years, but we are still trying to maintain competitiveness with customer s-centered offer. In addition, we have a dat a-driven / analyzed approach in order to strategically expand marketing and initiative in short and long term.

Чобы посот и Добав комар, выпол ход

Caesars Entertainment Acquires Wynn's Michigan iGaming Rights - Tunf News

https://news.tunf.com

We took a strategic approach and maximized important moments to the Super Bowl through various local and digital tactics. We are constantly exploring new methods to engage with customers during the especially important sporting event, and will continue to evaluate marketing plans in KPI based on performance. Sherman: We have collaborated with various brands other than sports, such as Tams, Dijorno, and Samuel Adams, throughout the year. This can be exposed to no n-Core viewers of Draftkings. Through these relationships, we can cooperate with creative and provide exciting products suitable for our brand while making topics with different marketing activities.
Because the compatibility between food and sports is outstanding, it is always fun to think about the ideas of the two companies' brands seamlessly and providing new entertainment to customers during important sporting events.
Shaman: NFL season is the busy sports calendar for Draft Kings, and Super Bowl is the largest sporting event for us. The Super Bowl attracts attention not only from games but also from all brands to see ads from all brands, from food and beverage manufacturers to beauty care products.
For Draftkings, working with a brand that looks like this is the opportunity to gain further exposure, and at the same time, using our platform and using a pool that can be played for free. We believe that we can provide different experiences from advertising purchases and enhance fans engagement during the match.

How FanDuel and DraftKings Work

Facebook Twitter Чобы посот и Добав комар, выпол

Пожаловат на пац

🌏 The acquisition of Michigan's main Igaming's Igigan's Igigan Igaming rights in the United States is a widespread meaning to the gaming industry in the state. For Caesters Entertainment, it is an opportunity to use its extensive resources and expertise to promote innovation, improve user experience, and expand the range of I gaming that Michigan residents can use. In addition, the aggregation of Igaming's rights under large companies such as Caesters Entertainment can promote healthy competition and promote market growth. As the industry leaders compete for market share and attract consumers, it is expected that innovation and investment waves will rush to the Igaming Division in Michigan. #igaming #gambling #michigan #USBUSINESS #USA #consulting #globalbussiness #globalbusiness #casino #gatwickag #marketinsightights #Gamingindustry Gaming industry

Facebook Twitter

Shuchana Delventhal is an expert in stock investment with more than three years of experience as a business, finance and market reporter. Double major in economics and international relations at the North Carolina University Chapel Hill, acquired a bachelor's degree.

Updated September 15, 2024
Review author
Review: Summer Anderson
Summer G. Anderson is a certified public accountant, Doctor of Accounting, Accounting and Finance Professor, and has been working in the accounting and financial industry for more than 20 years. Specialized fields, such as accounting, corporate finance, taxes, loans, and individual finance.
Fact check

Fact check: Suzanne Kvillehagu
Content marketer, writer, fact checker. Acquired a finance science person at Bridge Water State University and engaged in financial brand content strategy development.
series
Gambling and sports what you need to know
Sports betting investment

Live Betting: Gambling and Sports: What you need to know

Speculation and gambling
Top gambling ETF
Top sports betting brand
How to invest in sports teams and groups
Definition of sportsbooks
Booky

Why does the house always win?
Why casino statistics gamblers can't win rarely
Mechanism of Fanduel and DraftKings

Current article

Mathematics behind betting odds and gambling

Key Takeaways

Odds mechanism in betting
Cover the spread
Money line
Over/ under
Palle erotic type

What Is Fantasy Sports?

What kind of tax does gambling prize cost?

Gambling loss

Gambling income

FanDuel and DraftKings: A Brief Overview

FanDuel

FanDuel and DraftKings are two fantasy sports startups that offer short-term fantasy sports. The sports betting industry makes hundreds of millions of dollars each year, thanks to loopholes in gambling laws. There are several fantasy sports sites, but FanDuel and DraftKings are capitalizing on the growing number of sports fans looking for a quick and easy way to participate in fantasy leagues.

DraftKings

In fantasy sports, users can create fictional teams made up of real players from professional sports and play against other users.

FanDuel and DraftKings are the largest fantasy sports companies in the United States.

How FanDuel and DraftKings Work

Both companies make money through user fees, advertising, and partnerships with other companies in the sports industry.

The acquisition could mean big things for the future of fantasy sports.

There are high legal hurdles to overcome before fantasy sports can be legalized in all 50 states.

How Do FanDuel and DraftKing Make Money?

In fantasy sports, users design teams made up of real players from professional sports like football and basketball. Players may belong to established leagues such as the NFL, NBA, NHL, or MLB, or they may belong to a college team. Today, the two most commonly played fantasy sports in the United States are baseball and football.

Once a team is selected, users can play against other users for the amount of time they choose, whether it be a day or an entire season. Players earn points for certain real-life performance metrics, such as tackles in football or blocked shots in hockey.

The points ultimately earned are used to compete against friends in private leagues, or strangers in public leagues through fantasy sports operators. Users can also trade and draft players to boost their team's statistics in the league.

Founded in 2009, FanDuel is one of the largest fantasy sports sites in the United States. The company is headquartered in New York and has more than 1, 000 employees. According to the company's website, FanDuel has more than 12 million registered users.

Parent Companies and Mergers

FanDuel is owned by a holding company called Flutter Entertainment, an Irish bookkeeping company headquartered in Dublin. Flutter Entertainment is traded on the New York Stock Exchange and the London Stock Exchange and has a market capitalization of over $39 billion.

Draft Kings is one of the most popular fantasy sports services in Japan. Established in Boston in 2012, with more than 3, 400 employees in six countries. As of December 2021, the company has reported about 7. 3 million unique paid users through daily fantasy sports, sports books, and Igaming services.

The company has raised $ 1 billion through several financing rounds between 2012 and 2024. In April 2020, the company was listed on the reverse merger of SBTech and Diamond Eagle Aquance Corporation. After the merger, Draft Kings started trading with Ticker Symbol DKNG in Nasdaq. The acquisition amount is $ 3. 3 billion.

Legislative and Legal Battles

Fanduel and Draftkings have removed lon g-term commitments from fantasy sports by creating a wider range of ways for users to participate in fantasy sports. The options that can be participated all day have confused the industry that was already profitable. This mechanism eliminates the risk of choosing a bad team or getting out of players throughout the season. For fans who love fantasy, it's a chance to relive the whole season every day.

Fanduel and Draftkings are leading the industry in the on e-day fantasy football league. Users play with real money in a contest that starts with a $ 0. 01 commitment. Both services are growing rapidly because there is no subscription fee.

If you or your acquaintance is gambling addiction, please call the nationwide gambling addicted help line (1-800-gambler) or access NCPGambling. org/Chat and chat with a helpline expert. 。
The bandwidth needed to process the rapidly increasing traffic during the thriving sport can be a very large cost. This means that both Fanduel and Draftkings have to make a large amount of revenue.
So how do you realize it? Advertising. Don't forget that companies need to spend money on marketing to make money. Draftkings spent more than $ 981 million for marketing and sales in 2021, almost twice the previous year. Fanduel spent $ 1 billion in six months.
In 2021, the draft kings recorded $ 1. 296 million and the founder duel was $ 1. 9 billion. Both companies make money with the admission fee of players. For example, Draftkings may collect 10 % from the league's ba y-in users. In other words, every time a user pays $ 1, 10 cents become the company. The remaining 90 cents from each user are put in the pool and finally paid to the winner.
Each company is making money in other ways. He has earned his income by posting advertisements on the site and partnership with large companies such as NBC, sports illustration rayed, comcast, and sporting news. The Pro League has found a great possibility that it will take in existing fans and acquire new fans.

As with other industries, the acquisition plays a major role in the fantasy sports world. Fanduel was acquired in mi d-2018 by Paddy Power Betfair in Ireland (currently known as Flutter Entertainment). FANDUEL is operated as a parent company's US subsidiary. The conditions for the acquisition have not been revealed.

Where Is DraftKings Legal?

At one point, the merger was canceled because Fanduel and Draftkings were attempted to merge, but the US Federal Trade Commission (FTC) claimed that the new company would be an monopoly company that would account for 90 % of the US DFS market.

How Do You Withdraw Money From FanDuel or DraftKings?

In the 2006 illegal Internet Gambling Control Law, fantasy sports were arbitrated as a game of skills, not an accidental game like online poker, and became legal.

What Is the Minimum Age for Gambling on DraftKings or FanDuel?

Fantasy sports still have many legal hurdles that must be overcome. Most fantasy sports are considered a game of skills, and Internet casino games are considered a chance game. The latter is illegal in most states under the 2006 illegal Internet Gambling Control Law, but fantasy sports are exempted. Despite this looping, many regulatory authorities continue to disagree with these sites.

The Bottom Line

Fanduel's website states that playing a fantasy contest is legal as long as it is a Canadian or American over the age of 18 in most states. Both Fanduel and DRAFTKINGS are allowed in most states. However, there are still some states that ban these sites:

Elim Poon - Journalist, Creative Writer

Last modified: 27.08.2024

Why DraftKings Bet on Other Brands to Build Buzz Beyond the Big Game. The Dive Into a Marketing Masterclass with PfizerAt Content Marketing World Why DraftKings bet on other brands to build buzz beyond the big game. CMO Stephanie Sherman explains why DraftKings teamed with Tums, DiGiorno and Samuel. They dominate TV ad slots during sports games and seemingly everywhere else, too. They give the mirage that the market is saturated with no room.

Play

accepted